CapSim Final Report

Team Digby

Erin BradyWilliam Mantegna4/25/2012

AGIL AnalysisAdaptationRound 1• Equal to all other companies• Still learning CapSim & our

strategyRound 8• Focused less on our decisions

& more on other firms decisions

• All companies were not financially equal

Goal AttainmentRound 1•Product positioning, finance, profitRound 8•Profit, stock price, relative product positioning•Leading product in each segment

Latent ValuesRound 1 – Cultural goal:• Collaboration/teamworkRound 8 – Culture achieved:• Collaboration/teamwork

Integration• Flat structure• work together on all decisions

Three Things We Did Right1. TQM, invested $1,700 in ALL initiatives

for the first two rounds TQM is available2. Used Capstone Courier constantly3. Used Excel to determine sales forecasts

(last round sales * segment growth * expected market share increase (6-8%))

TQM Summary: Round 3

TQM Summary: Round 4

TQM Summary: Round 8

Three Things We Did Right1. TQM, invested $1,700 in ALL initiatives

for the first two rounds TQM is available2. Used Capstone Courier constantly3. Used Excel to determine sales forecasts

(last round sales * segment growth * expected market share increase (6-8%))

Calculations for Production:Round 6

Advice to Struggling Teams BORROW BORROW BORROW! Stick to your company strategy,

carefully watch your competitors Don’t compete on price

Except in low end Use the balanced scorecard

Tracking MetricsGuide SuggestionLeverageMarket shareStock priceSales

What We SuggestMarket shareProfitSegment leaderLeverage

Any Questions?Thank you!