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DEBRIEF
Tuesday, June 25, 2013
Tuesday, June 25, 2013
60TH INTERNATIONAL FESTIVAL OF CREATIVITY
Tuesday, June 25, 2013
“Creative Effectiveness at Cannes Lions aims to establish a direct correlation between creativity and effectiveness. The Festival has always been, and always will be, a Festival of creativity; however now more than ever ROI is paramount to the client and it is important that we acknowledge and reward this without losing the essence of Cannes Lions.”
Tuesday, June 25, 2013
1,200
35,5003,400
entries submitted
shortlisted
Lions awardedTuesday, June 25, 2013
BIG TAKEAWAYS
Tuesday, June 25, 2013
Ads that make a difference honored in Cannes“The Cannes Lions International Festival of Creativity honored advertising and promotion that not only looks good but does good.”
“Commercials with a social conscience took the spotlight...”
DO WORK THAT MATTERS
Encouraging organ donation
Promoting safety
Donating blood
Improving self-esteem
Teaching with phonesPreventing suicide
Saving teen drivers
Sharing feelings
Saving for retirement
Tuesday, June 25, 2013
FIND THE TRUTH
“The marketing industry used to be about ‘creating a myth then getting people to believe it’ but now the onus is on finding a truth.”
MARK D’ARCYFacebook
“I have to be true to who I am and do what makes me laugh. I'd rather stop doing it than continue to do it in a way that starts to become manufactured or fake.”
CONAN O’BRIEN
“It’s interesting that all the work that has found success this week has come out of a real truth. This has been a clear theme in virtually every seminar. Being authentic as a brand and keeping it real for the people you want to sell to.”
Tuesday, June 25, 2013
GO FROM STORYTELLING TO STORYMAKING
Tuesday, June 25, 2013
BE BOLD AND SURPRISING
Tuesday, June 25, 2013
EMBRACE FAILURE
“A common theme from senior marketers at Cannes was that if you’re not failing somewhere along the line, you’re not trying hard enough to succeed. Rather than seeing failure as a negative, successful brands will be the ones that can embrace it, learn from mistakes quickly and strengthen a brand as a result.”
Tuesday, June 25, 2013
AWARD WINNING WORK
Tuesday, June 25, 2013
“The Most Awarded Ad Campaign In Cannes Festival's 60-Year History.”
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
INTERESTING SEMINARS
Tuesday, June 25, 2013
Most impressive
WORK THAT MATTERS
COCA-COLA
Tuesday, June 25, 2013
Most entertaining
WHAT CONNECTS IN COMEDY
ANDERSON COOPER & CONAN O’BRIEN
Tuesday, June 25, 2013
Most beneficial
FREE ELVIS: HOW TO UNLEASH YOUR INNER CREATIVITY
UPPING YOUR ELVIS
Tuesday, June 25, 2013
Most enlightening
THE FUTURE IS A MASSIVELY MULTIPLAYER GAME
JANE McGONICAL
“...how to harness the power of games to solve real-world problems and boost global happiness.”
Tuesday, June 25, 2013
DEBRIEF
Tuesday, June 25, 2013