Working with DesignersKatie Marcus

@whatkatiedoeswhatkatiedoes.net/portfolio

WHAT I DO

a

PROCESS

BRANDING WIREFRAMING UI DESIGN

BUILD MAINTENANCE

BRANDING MOODBOARD

BRANDING DEVELOPMENT

BRANDING DEVELOPMENT

BRAND BOOK

WIREFRAMES

USER INTERFACE + BUILD

MAINTENANCE + CMS

wordpress.com

squarespace.com

ghost.orgtumblr.com

SAVE CASH, START WITH A THEME

themetrust.com

themeforest.netwpshower.com

woothemes.com

SAVE CASH, START WITH A THEME

FINDING A DESIGNER

HOW TO CHOOSE WHERE TO LOOK

Skill set

PersonalityWork style

Recommendations

Industry boardsSocial networks

http://www.campuslondon.com/jobshttp://itsnicethatjobsboard.comhttp://www.behance.net/joblist

http://dribbble.com/jobshttp://www.workinstartups.com

BRIEFING

BRIEFING

Summary

What is the general outline of the job?

What are the main objectives and outcomes?

What is the timescale and budget?

Project background

Any relevant history of project

Target audience

What is the audience demographic?

What is their purpose when interacting with the site?

Are you trying to reach new audiences?

Competitors

Who else is competing in this market and what can be learned / avoided from their work?

Work specification

What needs designing / building?

What pages / functionality are required?

What platform / CMS will be used?

Any existing style guides / branding to be adhered to

What devices and platforms will we optimise for - mobile / tablet / old browsers

What will be delivered on completion of this project?

Visual/functional references

Any supporting information that could aid the project - e.g. reference sites, current branding

Content sources

What exists already? What needs sourcing / creating? Who will populate the site with content?

“Rumour are a public relations and marketing house for design, home and lifestyle brands with clients including Anorak, Hope & Greenwood and the London Transport Museum. Rumour’s current Wordpress-based website already contains most of the content they need but was put together in-house, so a redesign and build is required to make it feel more polished and professional.”

CONTRACT

DOs and DON’Ts

Do

✔ Make an investment - but spend wisely

✔ Clearly define the specification of work

✔ Stay on top of it

Don’t

× Canvass too many opinions

× Be afraid to give feedback

× Have unrealistic expectations

Thanks!Katie Marcus

@whatkatiedoeswhatkatiedoes.net/portfolio