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Strategic Plan2014-2019
COLLEGE OF AGRICULTURE AND HUMAN SCIENCES
September 2014
Table of ConTenTsCore Values 1Land Grant Institutions and the PVAMU Legacy 2History of the CAHS 3Facilities and Resources 4Academic Degree Programs 6Research and Extension Programs 8Our Competitors 10Student Recruitment and Retention 10Overview 12Strategic Plan 2014-2019 14
Mission 16 Education Vision 1 18Education Vision 2 20Applied Community Outreach Vision 3 22Applied Community Outreach Vision 4 24
Strategic Planning Process Timeline 26Acknowledgements 28Stakeholders 29 Strategic agility is the key to staying ahead of the curve and quickly adapting to
change in a fast-paced technological society. Our environment continuously redefines the opportunities in agriculture for the next generation of tech-savvy critical thinkers ready to address the burgeoning problems that face our nation over the years to come. The CAHS difference is that we truly care about the quality of life for our students and the citizens of this great state. This plan demands that we stay attuned to the needs of the community in a way that is innovative and forward thinking towards a global perspective. The readiness and willingness of the College of Agriculture and Human Sciences to raise the bar will determine the future success of our organization. Let us join together and embrace a common purpose.
Alton B. Johnson, Ph.D. Dean and Director of Land-Grant Programs
The Comprehensive Agriculture Complex slated to break ground in 2015 will feature a rodeo arena, greenhouse and agri-business incubator located on the 778-acre farm.
Message from the Dean
COLLEGE OF AGRICULTURE AND HUMAN SCIENCES
Core ValuesexCellenCeWe openly express our pride in the history of our beloved institution and traditions built on the ideology of teaching, research and service.
We commit to a first class experience for all students, faculty and staff by investing in their lifelong intellectual development. We instill confidence in our students by promoting their success academically, personally, and professionally.
The integrity of our programs is founded on an environment in which our students and faculty thrive personally and intellectually.
serviCe and CommuniTyOur greatest asset and most valuable commodity is people. We consider it our duty to make a difference in their lives by empowering them with solutions that are customer driven.
Accessibility and transparency will be our tools to foster collegiality, engagement, diversity and collaboration among those who make up our community–students, faculty, and staff, as well as the people connected to us through our local community, the state of Texas, our nation, and the world.
menTorshipWe believe in the power of personal development and empowerment to help individuals progress through education, inspire them to believe in themselves and boost their confidence.
We will ask questions and challenge future leaders while providing guidance and encouragement in order to explore new ideas with confidence. These leaders will examine current issues, opportunities and instill enthusiasm in scholarly endeavors with enthusiasm.
susTainabiliTyWe believe everything that we need for our survival and well being depends on the delicate balance of our natural environment. Through innovation and discovery we will assist our community to create and maintain the conditions under which people and nature can exist in productive harmony for present and future generations.
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Land-Grant Institutions and The PVAMU LegacyLand-grant institutions are often categorized as 1862, 1890, and 1994 institutions, based on the date of the legislation that designated most of them with land grant status.
The purpose of the first Morrill Act 1862 was to provide educational opportunities to the working class without excluding other scientific and classical studies including military tactic, to teach such branches of learning as are related to agriculture and the mechanic arts.
Under the act, each eligible state received a total of 30,000 acres of federal land, either within or contiguous to its boundaries, for each member of congress the state had as of the census of 1860. This land, or the proceeds from its sale, was to be used toward establishing and funding the educational institutions described above. Under provision six of the Act, “No State while in a condition of rebellion or insurrection against the government of the United States shall be entitled to the benefit of this act,” in reference to the recent secession of several Southern states and the currently raging American Civil War.
The 1890 land-grant institutions are historically black universities that were established under the Second Morrill Act of 1890. The 1890 land-grant institutions programs are intended to strengthen research, extension and teaching in the food and agricultural sciences by building the institutional capacities of the 1890 Institutions:
• The 1890 InsTITuTIon TeachIng and ReseaRch capacITyBuIldIng gRanTs pRogRam strengthens teaching and research programs in the foodand agricultural sciences through cooperative linkages with federal and nonfederal entities.
• The evans-allen 1890 ReseaRch FoRmula pRogRam supports basicand applied research at the 1890 institutions in the food and agricultural sciences.
• The 1890 exTensIon FoRmula pRogRam supports extension educationprograms that respond to the changing needs of limited resource clientele.
• The 1890 FacIlITIes gRanT pRogRam provides funds for the acquisition andimprovement of agricultural and food sciences facilities and equipment, including libraries, sothat the institutions may participate fully in the production of human capitol in the food andagricultural sciences.2
The History of CAHSThe College of Agriculture and Human Sciences has had its roots firmly established at Prairie View A&M University since 1879 when the University’s academic curriculum was expanded to include agriculture and home economics.
The College of Agriculture and Human Sciences is unique in that it operates in the true land-grant tradition of teaching, research and service through its academic, extension and research components. The College offers a diverse curriculum to students through its Department of Agriculture, Nutrition and Human Ecology and prepares them to respond effectively to complex social issues relating to the food, agricultural, human and natural resource sciences.
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The Agriculture Tripartite
College of agriCulTure and human sCienCesAlton B. Johnson, Ph.D., Dean and Director of Land Grant Programs
Claudine Gee, Director of Fiscal Operations
LaRachelle Smith, Director of Marketing, Communications, Planning, Development, & Information Technology
Laura Carson, Assistant Director for Compliance, Undergraduate Research, and Student Success
Gail Long, Director of Special Projects and Coordinator of Staff Development
Neal Baines, Administrative Officer
Horace Hodge, USDA Liaison Program
Academics Research ExtensionSolutions for the Next Generation of Agriculture and Human Sciences Professionals
The deparTmenT of agriCulTure, nuTriTion and human eCology is dedicatedto excellence in teaching, research and service with a commitment to quality in academic programs that contribute to student success.
Kwaku Addo, Associate Director and Department Head
Undergraduate Programs
Graduate Programs
Student Organizations
Student Recruitment & Outreach Kelley Redmon-Williams, Interim
Student Retention Wash Jones, Chief Academic Advisor
Addressing the Human Dimension of Science
The CooperaTive agriCulTural researCh CenTer expands theknowledge base of extension programming and incorporates research into student academic development.
Ali Fares, Interim Associate Director
Animal Systems Research Gary Newton
Food Systems Research Eric Risch
Natural Resources & Environmental Systems Research
Plant Systems Research Godson Osuji
Social Systems and Allied Research
Demonstration Farm (Research, Education & Extension) Eustace Duffus
Creamery
International Goat Research Center
Meats Laboratory
Poultry Center
Meeting Needs…Changing Lives
The CooperaTive exTension program delivers practical research-basedprograms to Texas citizens in 36 rural and urban counties.
Carolyn Williams, Associate Administrator
Agriculture and Natural Resources Billy Lawton
Community & Economic Development Jimmy Henry
4-H & Youth Development Rukeia Draw-Hood
Family and Consumer Sciences Jacquelyn White
External Research, Extension & Education Locations County Extension Personnel, Work cooperatively with Texas A&M AgriLife Extension and county governments.
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NEW ACADEMIC BUILDING
JESSIE & MARY GIBBS JONES AGRICULTURE RESEARCH BUILDING
INTERNATIONAL GOATRESEARCH CENTER
GOVERNOR BILL & VERA DANIELSFARM AND RANCH ENTRANCE
A. N. POINDEXTERVETERINARY CLINIC GREENHOUSE
CARDEN-WALLER COOPERATIVE EXTENSION BUILDING BABY DOME
SWINE COMPLEX
POULTRY COMPLEX
FARM MANAGER OFFICE
PVAMU CAMPUSENTRANCE
PVAMU WEATHER STATION
PROPOSEDRODEO ARENA
MAY HALL
NEW ACADEMIC BUILDING
JESSIE & MARY GIBBS JONES AGRICULTURE RESEARCH BUILDING
INTERNATIONAL GOATRESEARCH CENTER
GOVERNOR BILL & VERA DANIELSFARM AND RANCH ENTRANCE
A. N. POINDEXTERVETERINARY CLINIC GREENHOUSE
CARDEN-WALLER COOPERATIVE EXTENSION BUILDING BABY DOME
SWINE COMPLEX
POULTRY COMPLEX
FARM MANAGER OFFICE
PVAMU CAMPUSENTRANCE
PVAMU WEATHER STATION
PROPOSEDRODEO ARENA
uniTs
pvamu Campus faCiliTies
Agriculture Kwaku Addo, Program Coordinator
Human Nutrition and Food Beverly Copeland, Program Coordinator
Graduate Human Sciences Richard McWhorter, Program Coordinator
Dietetics Internship Program Sharon McWhinney, Program Coordinator
Advanced Spatial Technologies Unit (PV-AST) Ram Ray, Unit Leader
Biometrics and Agricultural Statistics Unit Yoonsung Jung, Unit Leader
Risk Management & Policy Unit Alfred Parks, Unit Leader
CooperaTive exTension program The CAHS strategic plan is keen on the USDA Texas StrikeForce Initiative which is a program that aims to increase resources in rural communities by providing technical assistance to the 96 pre-determined counties in the State that register on the 2010 census with consistent poverty. We are committed to rearrange our current resources around these designated counties over the next five years and provide necessary support and services to the underserved communities to improve their quality of life. Currently, the Cooperative Extension Program is present in 36 counties of which 18 are a part of the StrikeForce initiative.
While the CAHS provides services to all citizens of Texas as a Land Grant college, it particularly works to enhance economic opportunities for limited resource citizens in the state. Our endeavor will span over the ninety-six USDA StrikeForce counties to help enhance rural growth and opportunity.
Current Locations Prospective Locations 5
Academic Degree ProgramsWe are strengthening our academic programs by revamping our degree offerings. Our emphasis on re-building the curriculum has presented the opportunity to strengthen our ability to deliver Bachelor of Science degrees in both Agriculture and Dietetics. We currently have one graduate level degree in Human Science with a focus on marriage and family therapy.
baChelor of sCienCe in agriCulTuremajor: agricultureanImal scIence and anImal scIence (pRe-veT TRack) is appropriate for students who are passionate about the welfare of animals and careers upon completion of Veterinary, Medical or Graduate School. This option applies to the production management and distribution of livestock for food, fiber and recreation. As the world’s human population grows, so does the demand on resources like protein and nutrients. That demand creates a drive to seek solutions to a productive and sustainable animal agricultural system that a degree in animal science will provide.
agRIBusIness will open many doors to an exciting and rewarding future introducing topics such as domestic and international food systems, global markets and international trade, analytical tools for business forecasting, production economics, and the economics of the life sciences.
planT and soIl scIences focuses on protecting and restoring the environment. Careers in both public and private sectors as laboratory technicians can be rewarding. In addition, jobs in natural resource inventory, land use planning and management offer a variety of interesting and challenging opportunities.
agRIculTuRal scIence (TeachIng) is for the future educator who aspires to teach the benefits of an agricultural career. Agriculture educators advocate for the study of agriculture, food and natural resources. They teach a wide variety of skills, including sciences, math, communications, leadership, management and technology.
baChelor of sCienCe in dieTeTiCsmajor: human nutrition and fooddIeTeTIcs offers opportunities in a challenging biological field. In addition to nutritional sciences and food science, you will study bacteriology, physiology, chemistry and biochemistry. An interest in food science is important because it involves helping people select and obtain food to nourish improve and maintain healthy bodies. A dietitian usually works in a teaching or supervisory role, educating individuals or groups how to improve eating behavior. Many times they have the responsibility of hiring and training employees in food production as a food and nutrition manager. This option also assists individuals dealing with healthy choices to eradicate or eliminate their risk for chronic illness and disease.
Food seRvIce managemenT is the application of science and engineering to the production, processing, distribution, and evaluation of food. Food scientists work to discover new food sources, develop new methods of food processing, develop futuristic foods for space travel, study chemical compositions of foods on the grocery shelf and unravel the complexities of a foodborne disease, or identify some of the chemical compounds responsible for a special flavor.
Wellness and nuTRITIon addresses unmet needs in the health care field for individuals interested in serving as health educators. The knowledge and expertise gained by this option incorporates nutrition with physical activity, and promoting healthy lifestyles.
masTer of sCienCe in human sCienCemaRRIage and FamIly sTudIes is predicated on the needs of its target clientele to provide knowledge in an area that has a high impact on the overall well-being of couples, families and the community especially the underserved population that includes single parent families, underscored by a low rate of marriages and high rates of divorce. At the graduate level, the program provides a strong understanding of counseling principles and strategies to prepares students seeking licensure as a Marriage and Family Therapist or a professional counselor in the state of Texas. Through practical instruction students also gain experience recognizing mental and emotional disorders and resolving marriage and family conflict related to divorce, child rearing and family structure.
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agriCulTure Ali Fares, Ph.D., Professor
Richard Griffin, Ph.D., Professor
Alfred Parks, Ph.D., Professor
Freddie Richards, Ph.D., Professor
Victor Stanley, Ph.D., Professor
Annette James, Ph.D., Assistant Professor
Wash Jones, Ph.D., Assistant Professor
Oluwagbemiga Ojumu, Ph.D., Adjunct Assistant Professor
Eric Risch, Ph.D., Adjunct Assistant Professor
Rahmat Attaie, Ph.D., Adjunct Instructor
Milton Daley, Ph.D., Adjunct Instructor
Barbara Johnson, DVM, Adjunct Instructor
nuTriTion Sharon McWhinney, Ph.D., Professor
Elizabeth Noel, Ph.D., Professor
Beverly Copeland, Ph.D., Assistant Professor
Lorna Doore, M.S., Adjunct Instructor
Faye Walker, Adjunct Instructor
family and CommuniTy serviCesMinnie Cyrus, M.S., Adjunct Instructor
Doris Morgan-Bloom, M.S., Adjunct Instructor
T. Abrom-Johnson, M.S., Adjunct Instructor
human sCienCeRichard McWhorter, Ph.D., Assistant Professor
Ronald Briggs, Ph.D., Adjunct Instructor
Eustace Duffus, Ph.D., Adjunct Instructor
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Research and Extension ProgramsThe CAHS organization demonstrates an integrated approach to science that directly address the priority demands of our citizens while maintaining alignment with the priority areas of the National Institute of Food and Agriculture (NIFA). In the next five years, the focus of our work is reflected in the 2014 Plan of Work, the list of proposals submitted for NIFA capacity building grant funds and NIFA’s Current Research Information System (CRIS) projects:
food safeTy• IntegratingNovelBiopolymersintoMicrobialEnteropathogen-reductionStudies
(ChitoBiOMEs)
• BRAINS:CBG–BioinformaticsResearchforAgricultureINNovativeStudents
oTher nifa prioriTy areas addressed either by theCooperative Extension Program or the Cooperative Agricultural Research Center individually include:
• LivestockProduction(Extension)
• CropandForageProduction(Extension)
• WaterManagement(Research)
• CommunityResourceandEconomicDevelopment(Extension)
• ChronicHealthandWellness(Extension)
• FosteringStrongFamilies(Extension)
• LifeSkillsforYouth(Extension)
• AdultLeadershipandVolunteerDevelopment(Extension)
• EconomicsandManagementforSustainableAgriculture(Extension)
• iabetesEducation(Extension)
• ParentingandDependentCare(Extension)
• ChildPassengerSafety(Extension)
• FamilyFinancialSecurity(Extension)
food seCuriTy and hunger• EstablishanIntelligentEquipmentLabforPrecisionAgricultureatPrairieView
A&M University
• AcquiringLaboratoryInstrumentationforFoodEducation(ALIFE)
• StrengtheningTexasGoatProductionSystems
ClimaTe Change• BusinessesinDevelopment(BID)CertificationProgram
• DatabaseCollectionandEvaluationtool
eConomiCs and managemenT for susTainable agriCulTure• TheRenewableResourcesExtensionAct(RREA)
• EstablishingaNovelLivestockDiagnosticInformationDeliverySystem
• EcologicallyBasedPastureManagementSystemsforEastCentralTexas
• EstablishmentofanAgriculturalRoboticsLabatPrairieViewA&MUniversity
• HydrologicInfluencesonSoilOrganicCarbonLossMonitoringUsingStableIsotopes
• ArtificialCellulaseTypeCatalystsforCellulosic-EthanolProcess
• LivestockandMeatQuality,Safety,andProductivity
Childhood obesiTy• Medicinalplantsestablishmentandgenomics,metabolomics,andbiochemical
characterization of their anti-obesity and anti-diabetic dietary constituents
• EnhancingExperientialExperiencesinNutritionandHealth
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Scientists and SpecialistsThe following scientists and specialists construct the curriculum for the programs and research conducted by agents in the 36 Texas counties.
environmenTal sysTemsAli Fares, Ph.D., Senior Research Scientist
Ripendra Awal, Ph.D., Research Scientist
Richard Griffin, Ph.D., Research Scientist
Annette James, Ph.D., Research Scientist
Ram Ray, Ph.D., Research Scientist
planT sysTemsMing Gao, Ph.D., Senior Research Scientist
Godson Osuji, Ph.D., Research Scientist
Aruna Weerasooriya, Ph.D., Research Scientist
Peter Ampim, Ph.D., Research Scientist
food sysTems Eric Risch, Ph.D., Research Scientist
Rahmat Attaie, Ph.D., Research Scientist
Velva McWhinney, Ph.D., Research Scientist
Adela Mora-Gutierrez, Ph.D., Research
Scientist
animal sysTems Gary Newton, Ph.D., Research Scientist
Louis Nuti, Ph.D., Research Scientist
Victor Stanley, Ph.D., Research Scientist
Shaye Lewis, Ph.D., Research Scientist
William Foxworth, Ph.D., Research Scientist
Flavio Ribiero, Ph.D., Research Scientist
Barbara Johnson, DVM, Research Veterinarian
soCial sysTems Alfred Parks, Ph.D., Research Scientist
sTaTisTiCal analysis Yoonsung Jung, Ph.D., Research Scientist
CommuniTy and eConomiC developmenTJimmy Henry, M.S., Program Leader
Christopher Cotton, M.S., Program Specialist
family and Consumer sCienCesJacquelyn White, Ph.D., Program Leader
Danielle Hairston-Green, M.A., Program
Specialist
Sabrina Simon, M.S., Program Specialist
Dawn Burton, M.S., Health Coordinator
4-h and youTh developmenTRukeia Draw-Hood, Ph.D., Program Leader
Samuel Roberson, Ph.D., Program Specialist
Joice Jeffries, Ph.D., Program Specialist
agriCulTure and naTural resourCesBilly Lawton, M.Ed., Program Leader
Nelson Daniels, Ph.D., Program Specialist
Kellye Thompson, DVM, Program Specialist
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Our CompetitorsWe compared our program to other state universities and land-grant institutions from those ranked best in the nation to best in the state. The highlights indicate majors or the equivalent major offered in the Prairie View A&M University CAHS.
Student Recruitment and RetentionIn the CAHS we will target prospective students
interested in careers in animal science, health care,
non-traditional holistic medicinal options,
agricultural business and teaching for possibilities
which open doors in unlimited areas of the business
world. These students can be found in agricultural high
school programs and organizations. The college
will grow its academic program by establishing
relationships with these groups and charitable
community organizations whose mission is to place
young people on a path towards successful career
options related to agriculture. Notably, our most
viable resource has been PVAMU alumni whose
children are encouraged from a very early age to
pursue an education at their parent’s alma mater.
Current enrollment in the CAHS stands at
approximately 350 students as of the writing
of this strategic plan. Compared to other
institutions in the State of Texas, the CAHS ranks
competitively. Interestingly, agriculture is on
the decline for consideration as a viable career
choice among minority communities. In order to
remain competitive, it is essential that the college
continuously scans the horizon and examines its
organizational culture to stay ahead of the trends
in research and industry. Forward thought, critical
thinking and strategic agility are necessary to
guide the CAHS to solutions for the increasingly
complex and interdependent societal needs in the
future of agricultural sciences.
leading Texas in programenrollment is Texas A&M University’s College of Agriculture and Life Sciences. Here is a listing of the majors it has to offer.
MajorsAgribusiness
Agricultural Communications and Journalism
Agricultural Economics
Agricultural Leadership and Development
Agricultural Science
Agricultural Systems Management
Agronomy
Animal Science
Biological and Agricultural Engineering
Biochemistry
Bioenvironmental Sciences
Community Development
Dairy Science
Ecological Restoration
Entomology
Environmental Studies
Food Science and Technology
Forensic and Investigative Sciences
Forestry
Genetics
Horticulture
Nutritional Sciences
Poultry Science
Rangeland Ecology and Management
Recreation, Park and Tourism Sciences
Renewable Natural Resources
Spatial Sciences
University Studies
Wildlife and Fisheries Sciences
leading naTionally, University ofWisconsin Madison boasts 87 percent of College of Agriculture and Life Sciences graduates with full-time jobs who are working in fields directly related to their degrees. Here is a view of its degree offerings.
MajorsAgricultural and Applied Economics
Agricultural Business Management
Agronomy
Animal Sciences
Biochemistry
Biological Systems Engineering
Biology
Community and Environmental Sociology
Dairy Science
Dietetics
Entomology
Environmental Sciences
Food Science
Forest Science
Genetics
Horticulture
Individual Major
Landscape Architecture
Life Sciences Communication
Microbiology
Nutritional Sciences
Plant Pathology
Poultry Science
Soil Science
Wildlife Ecology
Agricultural
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We can leverage our strength in that we accept students who may need an opportunity at a second chance. We provide the one-on-one assistance needed and we can relate to the
issues our students face on a sensitivity level that others may not be equipped to address. The CAHS is sensitive to the needs of prospective students and in our efforts to recruit the
brightest stars; we don’t overlook anyone’s potential. That is the legacy of PVAMU. We care!Once we convince our target population of opportunities that await them in Agriculture, retention becomes the critical goal. Over the past five years, the CAHS has focused on
strategies to bolster its retention rate. This includes streamlining and strengthening the curriculum with proposed changes presented to the PVAMU Academic Council early 2014.
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imagine 6 million people—the total population of a small state like Louisiana or Mississippi—living below the poverty level. Picture the reality
where access to healthy food options is a struggle, education is sub-standard, family life is fragmented, and living conditions are unsafe. The US Census reveals there
are nearly 8.4 million Texas citizens living below the poverty level with a family of four on a household income of roughly $41,000 annually. Who can they turn to for
solutions to the problems they face in their daily lives? Who can relate to their needs and is willing to do the work necessary to improving their quality of life?
Overview
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We believe the College of Agriculture and Human Sciences (CAHS) at Prairie View A&M University (PVAMU) can
assist in providing solutions for underserved citizens in the state of Texas. Whether we are educating students in
the classroom, discovering viable solutions through laboratory research or working in the community, we provide
measurable impact towards sustainable living. The daunting challenges that face our nation and the world underscore
the value in land-grant institutions like PVAMU poised to provide solutions that address society’s agriculture needs.
The CAHS is the pinnacle of agriculture at the University with the resources and capabilities that implement the land-
grant mission in teaching, research and extension. The CAHS has the largest research staff on campus and it is the
only college with an outreach component to serve the community.
This strategic plan began with a renewed vision of hope, a firm belief in the resolve of people and a commitment to
excellence. It builds on the strength of a legacy of endurance and the fresh ideals of a new generation. The mission has
been simplified, the goals clarified and the objectives magnified so that the next five years from 2014 to 2019 can bring
forth the possibilities that are inherent in the culture of a unified teaching, research, and extension tripartite.
Strategies were formulated to reflect a contemporary approach to short-term and long-term solutions. The mission
of its most influential supporters guided this strategic approach. Those supporters are Prairie View A&M University
administration, the National Institute of Food and Agriculture, the Greater Houston Partnership, stakeholder focus
groups, as well as the historical undertakings of the CAHS.
Promising trends and events are on the horizon from 2014 to 2019 in the CAHS. In the spring of 2014, Prairie View
A&M University had a ground breaking ceremony on a state-of-the-art building at the epicenter of the campus that will house the College of Agriculture and Human Sciences along with the College of Business. The shared aspirational
space will be approachable from all sides of the campus, provide a framework for long-term growth, communicate
the value of education and buttress a first class institutional commitment to opportunity through high-quality design.
The 778-acre University Farm will feature a new meats laboratory, creamery, medicinal greenhouse, flourishing
poultry center and an attractive comprehensive agriculture complex with an ultramodern rodeo arena.
In spite of the challenges facing the CAHS in reduced funding support due to sequestration, the promise of new
developments along the highway 290 corridor which runs through Prairie View and routes traffic to campus will re-
ignite opportunities for corporate collaboration.
The reception of new faculty, research scientists and staff into the CAHS brightens the future and raises the bar for
innovation that will better assist the underserved citizens across the state of Texas. Particularly, in the area of water
resource management, medicinal plants and GIS remote sensing, we are positioning ourselves to collaborate with other
forward-thinking and solution-driven institutions.
The leadership team guiding us into the future exemplifies ambition first and foremost for the cause, the organization,
and the commitment do whatever it takes to make good on that vision. They display a solid portfolio of decision-
making for the long-term greatness of the college and the work ahead. They inspire others through excellence, hard
work, sacrifice, and integrity.
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2014-2019 Strategic
Plan
ImplementationOur method for implementing the strategic plan will deconstruct, reconstruct and
construct new ways of functioning. First, we will assess by survey method the cultural
readiness of our organization for the shift in thinking and approaches to the new
vision, goals and objectives of this strategic plan. The culture survey will supply the
data necessary to support development activities reflected in the four pillars of a high
performing business culture. The pillars include dedication to mission, involvement
that leads to empowerment and team orientation, adaptability to change and customer
needs, and consistency within the organization as it relates to our core values.
Strategies for implementation will be established through consultation with third
party experts in organizational transformation and collaborative team efforts from a
crossfunctional team representing the various areas of the CAHS.
Tactical action plans have been developed by every unit in the CAHS to not only expose
the entire staff to the new strategy for upward mobility in the college but also gain the
buy-in of those directly impacted by the strategic plan. Beginning with administrative
leaders, the plan will be used to assess and realign resources (people, equipment,
facilities and budget) against the goals and objectives as approved. Leaders will update
everystaffmemberPositionDescriptionAuditQuestionnaire(PDAQ)toreflectits
alignment with goals and objectives.
Each of the nearly 200 staff members will be responsible for documenting in simplest
termstheproceduresforeachtaskitemintheirPDAQ.Theseprocedureswillbecome
the standard for the operations required to complete the overarching responsibilities
in the CAHS. The resulting standard operating procedures will be combined in
an organizational document for distribution. A key component to the success of
implementing the strategic plan entails staff members understanding their accountability
to the goals and objectives of the plan and how they are evaluated on the performance
oftheresponsibilitiesontheirPDAQ.
There are more than six million underserved students and limited resource clientele in
the state of Texas who have the potential to benefit from the work accomplished in the
CAHS. The work we do matters to help this population attain a more sustainable and
healthier quality of life. To accomplish the work, it requires focus, structure and order.
The only way to reach our potential is not as individuals, nor in departmental silos, but
through cohesive teamwork and commitment to achieving the mission of the CAHS.
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missionThe CAHS is the primary advocate in the state of Texas for underserved student populations and limited resource clientele dedicated to improving the quality of living for this populace through research, education and service in agriculture and the human sciences.
Applied Community Outreach
Education
Agriculture is the
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in
vision 1
vision 2
vision 3
vision 4
student magnet
gateway to opportunity
one College, Tripartite infrastructure
Community outreach programming that is second to none
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Education vision 1
mission direCTive 1Create new opportunities and attract students with potential for building careers in the field of agriculture and human sciences to solve the major issues that face our society.
student magnetThe CAHS will lead and facilitate initiatives that establish PVAMU
as a student magnet. The College will support and promote visible
initiatives that differentiate PVAMU and capitalize on core strengths
and resources in agriculture and human sciences.
Strategic Plan
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goals2. provide student resources that are conduciveto student success.
oBjecTIve 2.1 Secure resources to support first class academic programs.
oBjecTIve 2.2 Maintain an instructional environment that supports experiential learning.
oBjecTIve 2.3 Create experiential learning and professional development opportunities for students to engage in community and Global programs.
3. maintain an instructional environment thatexpands utilization of technology.
oBjecTIve 3.1Expand the learning to create an environment that includes state ofthe art technology.
oBjecTIve 3.2 Retain, train, hire and build faculty capacity to expand utilization of technology to teach and reach millennial generation students.
1. proactively brand and establish agriculture and human sciences as sustainable and innovative careers of choice.
oBjecTIve 1.1 The College will actively recruit and enroll an increasing number of students to include attraction of more high performing students
oBjecTIve 1.2 The College will develop a recruitment system that utilizes diverse (e.g. Alumni and others) support to attract and grow a diverse population of competent Agriculture and Human Sciences students.
oBjecTIve 1.3 The college will develop a retention tracking process with measureable outcomes to help assess student’ academic success.
oBjecTIve 1.4 Facilitate an initiative to create opportunities for students and faculty presence beyond high school onto elementary and middle school campuses.
oBjecTIve 1.5 Develop opportunities to leverage our strengths in valued resources such as goats and farmland to enhanced experiential student career preparation.
oBjecTIve 1.6 Develop a marketing and communication system that reaches students, families and communities in social media networks and promotes the CAHS experience as a magnet for students.
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Education vision 2
mission direCTive 1Create new opportunities and attract students with potential for building careers in the field of agriculture and human sciences to solve the major issues that face our society.
gateway to opportunityThe CAHS will lead and facilitate initiatives that establish PVAMU
as the leading gateway to opportunities in the field of agriculture
and human sciences.
Strategic Plan
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goals1. design educational pathways to influence future student in college decisions.
oBjecTIve 1.1 Develop and implement pre-college programs that support the decision-making process.
oBjecTIve 1.2 Develop programs for K-12 students that create an awareness of degrees and STEAM careers.
2. provide programs supporting in sTeam careersand professional success.
oBjecTIve 2.1 Provide opportunities for student development in research and educational activities.
oBjecTIve 2.2 Incorporate new technologies in teaching, research, and extension programs.
oBjecTIve 2.3 Obtain certification where appropriate and implement programs aligned with the dynamics of professional careers.
oBjecTIve 2.4 Provide certification programs for students that enhance workforce opportunities.
oBjecTIve 2.5 Provide opportunities for study abroad programs with emphasis in STEAM areas.
oBjecTIve 2.6 Develop and incorporate activities that enhance programs in technical, written and oral.
oBjecTIve 2.7 Develop an advisory board of companies, agencies, and stakeholders whose interests are similar to CAHS.
3. Foster and support leadership and professionalcareer pathways.
oBjecTIve 3.1 Provide college level support programs for leadership skills, intellectual development and professional engagement.
oBjecTIve 3.2 Develop student-led organizational activities whereby the utilization and practical applications of academic and leadership skills can occur.
oBjecTIve 3.3 Support professional affiliations at local, regional and national levels.
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Applied Community Outreach vision 3
one College infrastructure that sets Cahs apartThe CAHS will be the proactive visionary unit to build and maintain an organizational
infrastructure that sets PVAMU apart, nationally and globally. We will strive to be the
most attractive place to conduct cutting edge research and training programs, foster
intellectual knowledge, and deliver relevant outreach.
Strategic Plan
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goals3. create venues for faculty,researchers and extensionpersonnel to increase visibilityand credibility with ourstakeholders at large.
oBjecTIve 3.1 The CAHS will be represented in the community in at least one public event biennially (i.e the Houston Livestock Show and Rodeo, Hip Hop for Health, Reliant Center College Fair, etc)
oBjecTIve 3.2 The CAHS will participate in and implement lecture series that are open to the university and surrounding community members to highlight the expertise and work accomplished in research, academics, and extension.
4. provide opportunities forextension and research staffto engage students in theiracademic learning setting.
oBjecTIve 4.1 Strategies will be put in place to allow for research scientists, academic faculty, and extension staff to engage students in the academic learning setting not less than once during each semester.
oBjecTIve 4.2 Representation from research, extension and academic staff will participate in the university’s new student orientation in addition to the CAHS internal orientation at the beginning of each semester.
1. Incorporate representation from academics, research, extension and stakeholders in all programs and projectsincluding grant proposals anddevelopment of curricula.
oBjecTIve 1.1 Staff and faculty should be involved annually in at least one student program or interdisciplinary activity.
oBjecTIve 1.2 Staff and faculty will engage annually in the development of at least one interdisciplinary grant proposal writing activity.
oBjecTIve 1.3 Staff and faculty will participate in the review and development of a minimum of one academic curriculum within the accreditation review cycle.
2. communicate theaccomplishments of thecahs through multi-mediatechnology to our stakeholdersat large.
oBjecTIve 2.1 Staff and faculty will be responsible for providing quarterly updates of all accomplishments within the college using the services of the communications unit to be shared with stakeholder at large.
oBjecTIve 2.2 Faculty will provide opportunities for their students to showcase their accomplishments through various venues.
5. Increase the cahs visibilitythrough opportunities foracademics, research andextension staff to author nationaland international publications.
oBjecTIve 5.1 Program specialists, program leaders, scientists and professors will co-author at least one manuscript biannually to peer reviewed journal.
oBjecTIve 5.2 Program specialists, program leaders, scientists and professors will obtain one opportunity to submit an abstract or poster presentation to at least one state or national conference bi-annually.
oBjecTIve 5.3 The CAHS will conduct quarterly conferences with specific objectives and action items to engage all staff and faculty from extension, academics and research.
oBjecTIve 5.4 Program leaders will meet quarterly to discuss the progress of each area of extension, research and academics including staffing, infrastructure, best practices and accountability.
6. policies and procedures will bedrafted to outline the goals ofthe “one college concept” toclearly specify the objectives andaccountability measures.
oBjecTIve 6.1 Each area will be responsible for creating their processes and procedures that address the objectives identified in the CAHS strategic plan which successfully achieve the “One College Concept”.
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Applied Community Outreach vision 4
service the Community with programs that place Cahs in the running for state funding match and alternative public and private funding sourcesThe College of Agriculture and Human Sciences will deliver quality programming initiatives that enhance
PVAMU as one of the top land-grant institutions in the nation for research, academics, and extension.
Strategic Plan
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goals1. engage and foster relationships with agricultural and human sciences based corporations and organizations that can aidin program delivery, in-classtraining and service learning.
oBjecTIve 1.1 Facilitate relationships with agricultural corporations by including corporate leaders in curriculum development and industry shifts critical to the learning of our students, small farmers and producers.
oBjecTIve 1.2 Develop, endorse and encourage student volunteer services that can be utilized by small farmers, health and wellness agencies, and limited resource agri-business owners.
2. encourage communityinvolvement, awareness andsupport.
oBjecTIve 2.1 Develop and promote hands on regular agriculture related trainings on campus through farm demonstrations and learning labs.
3. utilize advocate group ofclients, partners and alumni.
oBjecTIve 3.1 Organize groups of citizens that can serve as a volunteer core tasked with providing visibility to the CAHS, addressing policies, sponsorships, and community engagement.
4. establish leadership in non-traditional training methods byusing external relations andstaff within cahs.
oBjecTIve 4.1 The CAHS staff will actively pursue industry professionals, alumni, specialists, and educators who can provide training to various stakeholders.
5. provide research that directlyaffects and support communityand farm needs.
oBjecTIve 5.1 Research and extension staff will work collaboratively to identify real time client research needs and provide published data that can support Texans.
6. lead in international relationsby capitalizing on the diversityof the local community throughprogram training.
oBjecTIve 6.1 The CAHS staff will forge relationships with international communities by providing training specific to the needs of those audiences.
7. encourage internationalcooperation that will allow forexternal support.
oBjecTIve 7.1 Work with International agencies and technical institutes to develop international exchange programs and serve as a feeder institution.
oBjecTIve 7.2 Duplicate academic model in other countries by establishing CAHS satellite campuses and distant learning opportunities.
oBjecTIve 7.3 Develop and sustain international agriculture business relationship.
8. leverage the prestige ofpvamu legacy and network as a conduit for limited resourcecommunities, businesses,students and alumni.
oBjecTIve 8.1 Utilize network opportunities to open doors to farmers, small businesses, alumni, and students in support of gaining new business, job opportunities, and funding.
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Strategic Planning Process Timeline
nov 2012 mar 2013 may 2013 Jun 2013
Task Force Team assembles Strategic Planning Process ModelDesigned. All options considered
Introduction to stakeholders Introduced the intent to develop
a plan to staff and all external stakeholders
Focus group sessionsInvited members of stakeholder
sessions to give feedback
Task Force Team RetreatQualitativedatareviewedandmessagethemes
idenified for vision, mission and objecives
26
sept 2014
Strategic Planning Process Timeline
dec 2013 Jun 2014
planning commitee Retreat
Reviewed and adopted the document
Tactical action planningEach unit solicits the input of their
staff to compose TAPs
strategic planning document published and distributed
Strategic Plan2014-2019
COLLEGE OF AGRICULTURE
AND HUMAN SCIENCES
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LaRachelle Smith, MBA, Chairperson College of Agriculture and Human Sciences Director of Marketing, Communications and Information Technology
Annette Bowdre Cooperative Extension Program Family and Consumer Sciences Administrative Assistant
Acknowledgements
planning CommiTTeeLaRachelle Smith, MBA, Chairperson Alton B. Johnson, Ph.D.Gary Newton, Ph.D.Victor Stanley, Ph.D Claudine GeeCarolyn Williams, Ph.D.Eric Risch, Ph.D. Sharon McWhinney, Ph.DNeal BainesBilly Lawton Godson Osuji, Ph.D.Richard McWhorter, Ph.DRukeia Draw-Hood, Ph.D.Ali Fares, Ph.D. Alfred Parks, Ph.DJacquelyn White, Ph.D.Beverly Copeland, Ph.D
Danielle Hairston-Green, M.A. Cooperative Extension Program Family and Consumer Sciences Program Specialist
Jimmy Henry, M.S. Cooperative Extension Program Community and Economic Development Program Coordinator
sTraTegiC planning Task forCe members
Yoonsung Jung, Ph.D. Cooperative Agricultural Research Center Scientist Statistician
Velva McWhinney, Ph.D. Cooperative Agricultural Research Center Food Systems Research Scientist
Samuel Roberson, Ph.D. Cooperative Extension Program 4-HandYouthDevelopment Program Specialist
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College of agriCulTure and human sCienCesJustin Duncan, Research Technician
Paul Johnson, I.T. and Research Specialist
Barbara Johnson, Research Veterinarian
William Anthony, Research Scientist
Noel Estwick, Information Specialist
Rahmat Attaie, Research Scientist
Elaine Freeney, Project Coordinator
Wash Jones, Faculty
Laura Carson, Research Scientist
Richard Griffin, Professor/Research Scientist
Jesse Crain, Research Specialist
Adela Mora-Gutierrez, Research Scientist
Ojumu Oluwagbemiga, Specialist & Assistant Professor
Kelley Redmon, Communications Specialist
Selamawita Woldesenbet, Senior Research Scientist
CooperaTive exTension programLupe Landeros, Urban County Extension Director Texas AgriLife Extension
Dawn E.Burton, Health Coordinator
Billy Lawton, Program Leader
Rosondra Hartsfield, Extension Agent
Christopher Cotton, Program Specialist
Lloyd Hebert, Extension Agent
Jernard McCray, Extension Agent
Kelvin Neal, Extension Agent and CAHS Alumni
Dana Tartar, Urban County Extension Director Texas AgriLife Extension
Don Renchie, AgriLife Administrator Texas A&M AgriLife
Ashley Pellerin, Extension Agent
The College of Agriculture and Human Sciences wishes to thank the following citizen leaders representing the major stakeholder groups who provided input on how we may serve our students, faculty, staff and community over the next five years.
pvamu organiZaTionsPV Riding and Rodeo Club
pvamu sTudenTsReggia Edloe
Dwiesha Johnson
Conlee Fry, CAHS
Travis Burrell, Community Member
Evodie Chendjou
Fredie Cohen
Breanna Jackson, CAHS
Lacey-Jo Miller
Chevaun Johnson, CAHS/CARC
Theo Reed
Oscar Taylor, PVAMU Alumni
Avian White
pvamu alumniParis Kincade, Community Member
Carolyn Green, Community Member
Ronald Harris, CAHS
Benny Lockett, Retired
Barbara Martin, CAHS
Brutus Jackson, PVAMU Alumni
Willie DeWalt, CAHS
Doris Morgan-Bloom, CAHS
Annette James, CAHS
Lorna Doore, CAHS/CARC
LaVaughn Mosley, Community Member
Dwight Rhodes, CAHS
pvamu faCulTy and sTaffChristi Landry, Marketing and Communications
Edie Charlot
Sue Sampleton
Dr. Samuel Sampson, Professor
CommuniTyValinda Gales, Retired
Donna Lucas
Marian Jackson
MaDiana Diaz
Gloria Mosby
Frank Waggoner
Leo Williams
Jarmain Selders
businessesErroll Allen Consulting Errol Allen, Sole Proprietor
Pamper Your Biz, LLC Theresa Allen, Sole Proprietor
2X Cattle Company
Madge Bush Living Center
d-mars.com Keith Davis, President
100 Ranchers Fred Newhouse
Bonfire Franchises
Spearhead Associates Beverly Spears, Retired
Millie’s Veggie Farm Diann Wood, Owner
media Maurice Perkins, KPVU PVAMU Alumni
Sheleah Reed, PVAMU
governmenTJeron Barnett, Waller County Commissioner Precinct 3
Waller County Justice of the Peace
proofreading TeamDoris Morgan-Bloom
Sabrina Simon
Ashley Hubbard
Crystal Wiltz
Elaine Freeney
Eliza Azarm
Yoonsung Jung
Lloyd Hebert
Stakeholders
planning CommiTTeeLaRachelle Smith, MBA, ChairpersonAlton B. Johnson, Ph.D.Gary Newton, Ph.D.Victor Stanley, Ph.DClaudine GeeCarolyn Williams, Ph.D.Eric Risch, Ph.D.Sharon McWhinney, Ph.DNeal BainesBilly LawtonGodson Osuji, Ph.D.Richard McWhorter, Ph.DRukeia Draw-Hood, Ph.D.Ali Fares, Ph.D.Alfred Parks, Ph.DJacquelyn White, Ph.D.Beverly Copeland, Ph.D
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College of agriCulture and Human sCienCes
Address Address, Prairie View, Texas, 77446
www.pvamu.edu/cahs