CAF INDIA: SANITATION & HYGIENE

PROGRAMME

ABOUT CAF INDIA We are a registered Indian public trust ( 1998) , and a part of CAF International

network that has offices in 10 countries – UK, USA, Australia, South Africa, Brazil, Russia, Singapore, Canada.

• Work in the space of ‘giving’

Our vision is to build a society motivated to give ever more effectively and help transform lives and communities.

Our mission is to promote and support strategic giving for a more equitable and sustainable society

We provide strategic and management support to donors (corporates and individuals) to ensure greater impact of their philanthropic and CSR investments

Independent board, chaired by Mr. Arun Bharat Ram, comprise of six prominent business and NGO leaders

Have over 50 Corporate partners, 32000 individuals, 300 NGOs, supporting over 500 projects across 21 states of India

CAF INDIA- CSR PARTNERSHIP MODEL

Create enabling environment for improved sanitation infrastructure and hygiene education in schools and communities across India.

RTS GOAL

Access: To construct/renovate sanitation facilities in 2000 schools

and in 20000 households in the identified states and districts.

Awareness: To raise awareness on hygiene practices among school

children, teachers and communities.

Action: To engage stakeholders through advocacy and capacity

building on sanitation and hygiene issues for ensuring sustainability

and impact

OBJECTIVES

THREE PILLARS OF RTS

AWARENESS APPROACH

Channels

Online:

Website, Facebook, Twitter, LinkedIn, YouTube, Online media coverage

Offline

Radio, Celeb support, Print media

Below the Line (BTL)

CELEB SUPPORT FOR RTS

Film actress Anushka Sharma

Roop Durgapal, Indian television

actress

Neelesh Misra , Indian journalist,

author, radio storyteller

Indian playback singer & music

director Ankit Tiwari Shiva Keshavan is a five time

Olympian

OUR EXPERIENCE IN WASH

Sanitation is one of our key sectors that we are

working in, and in the last decade, as part of our

Public-Private-Community initiative

We have successfully managed implementation

of several collaborative, pro poor projects that

have addressed sanitation issues, facilitated

service delivery for the urban and rural

communities and built their capacities.

These projects have largely and regularly been

supported by private sector, individual,

institutional and UN agencies.

SUPPORT MY SCHOOL (SMS)

Coca Cola and NDTV came together to start a unique campaign called

Support My School (SMS). CAF India as the managing partner of this

campaign have successfully worked with donors and institutional partners

to bring a marked change in the lives of 75,000 school children in 13 states

BANEGA SWACHH INDIA

NDTV along with RB (Reckitt Benckiser) has launched an

ambitious 5 year program to address the rising need of hygiene

and sanitation across India. CAF India is associated as an

managing partner and is responsible for

•Holistic and overall execution of the program across the country including

construction of toilet, communication advocacy and sustainability.

•CAF India will also oversee the operations of the implementation activities,

including periodic monitoring and reporting, strategic visioning etc.

OTHER SANITATION PROGRAMS

Construct toilets with running water facility in 20 schools

Sanitation for Education. 30 schools across 3 states

50 schools across in Gujarat

Join Hands to….

• Contribute towards Core Campaign investment

• Campaign visibility: Help spread the word

(Social media, Ambassador, Forums)

• Invest in Program execution (either one or all)

Construction of toilets

Sanitation and Hygiene education

Maintenance and upkeep

• Strengthen existing program elements/ help

add another

• Help advocate and strengthen the cause

THANK YOU