A Brief Look on the Market Leaders Of Cement, Capital Goods And Basic

Materials Industries

By Nandkumar Nair

One of the most important industry in developing countries.

Backbone of progress Many players = competitive business

Cement Industry

Nearly 7% of the Gross Domestic Product of India

2nd largest producer of cement in the world Approx 30-40 million tonnes per annum FDI of approx INR 11,779 cr

Ultratech cement

ACC Ambuja Shree cement India Cement JK Cement Madras cement Binani cement

Main players in Indian cement markets

Started in 1983 by Awarpur Plant 1, known as L&T cement

India’s biggest cement company

India’s largest cement exporter

Main international markets:◦ Africa◦ Europe◦ Middle East

Ultra tech Cements

Kumar Mangalam Birla heads the company Oct 2004.

The main products include:◦ Portland cement◦ Blast furnace slag cement◦ White Cement◦ Portland Pozzolano cement◦ Ready mix concrete

Location of units

Inception of ACC in 1936 At that time was known as Associated

Cement Companies Ltd. Corporate office in Mumbai is called

cement house India’s largest cement producer

ACC

Their range of products include:◦ Ordinary Portland Cement

43 grade 53 grade

◦ Blended cement◦ Bulk cement◦ Ready Mix Concrete

Very active and committed to CSR Cement House is now one of the most fuel efficient and

green office buildings.

Make valuable contributions in the fields of:◦ Healthcare◦ Education◦ HIV treatment◦ Disaster relief◦ Conservation of heritage

CSR

Earlier Gujarat Ambuja Cement. Founded in 1983 by Sekhsaria and Suresh

N. Production commenced in 1986. Their main products are:

◦ Ordinary portland cement Ground portland clinker & gypsum.

◦ Portland Pozzolano Cement Portland cement and fly ash; proportions will differ.

Ambuja Cement

Corporate office is in Mumbai. In 50% partnership with Holcim, making Ambuja the

2nd largest manufacturer. Offices and their manufacturing units are in:

◦ Kodinar◦ Surat◦ Uttarakhand◦ Bhatapara◦ Chandrapur◦ Panvel◦ Solan◦ Ropar◦ Murshidabad◦ Cochin

Bio gas powered plants. Involved in various social

issues:◦ Livelihood◦ Social issues◦ Education◦ Disaster relief◦ Women’s empowerment

CSR

◦ Mr. N.S. Sekhsaria (Chairman)◦ Mr. Paul Hugentobler (Dept. Chairman)◦ Mr. Kuldip K Kaura (CEO & MD)

BOD

Based in Rajasthan. They have their manufacturing units

in:◦ Beawar◦ Ras◦ Khushkera◦ Suratgarh◦ Laksar (Roorkee, Uttarakhand)

Shri Cement

Shri B.G. Bangur – Chairman Shri H.M. Bangur – M.D. Plants are in line with environmental

complainces. Their brands:

◦ Shri Junk Rodhak cement◦ Bangur cement◦ Rock strong cement

Started in 2002. Together the two plants produce 120 MW. Came up in 21 months each. The plants are situated in:

◦ Ras◦ Beawar

Shree PowerShree Power

Founded by S.N. Shankaralinga & T.S. Narayanaswami in 1946.

Production in 1949. Seven manufacturing plants in:

◦ Sankar nagar◦ Dalavoi◦ Sankari◦ Yeramguntla◦ Chilamkur◦ Vishnupuram◦ Malkapur

India Cements

Their main products include:◦ Blended cement◦ Sulphate resisting portland cement◦ 53 grade

Coromandal King Sankar Shakti Raasi gold

Brands◦ Sankar cement◦ Coramandal Cement

Mr. N. Srinivasan - chairman & M.D. Mrs. Chitra Srinivasan – Director Ms. Rupa Gurunath – Director

BOD

Sponsors the Chennai Super Kings team of IPL.

Recent backfire. Negative publicity. Coromandel Infotech is the IT wing of the

company.

Part of the JK group of companies.

Commercial production – May 1975

BOD:◦ Dr. Gaur Hari Singhania – Chairman◦ Mr. Yadupati Singhania

JK Lakshmi Cement

Main products:

◦ Ordinary Portland cement◦ Portland Pozzolano cement◦ Portland Slag Cement◦ White Cement◦ Wall putty◦ Water proofing solutions

Plants:◦ International plants:

JK plant in Fujairah (commissioning soon)◦ Rajasthan

Nimbhara Mangrol Gotan (grey and white cement)

◦ Karnataka Mudhol

Environmental preservation

Education Healthcare Vocational training Community welfare Spirituality - temples

CSR

A part of Ramco group. Also known as Ramco cements.

Cement:◦ OPC 43 grade◦ OPC 53 grade◦ Sulphate resisting cement (SRC)◦ Sleeper grade cement (53S)

Madras Cements

Other dry mix products include:

◦ General purpose plaster◦ Water repellant plaster◦ Brick/block mortar◦ Ramco super fine putty (cement based)◦ Ramco tile fix

Totally based and operational in South India.

Plants:◦ RR nagar, Tamil Nadu◦ Alathiyur, Tamil Nadu◦ Ariyalur, Tamil Nadu◦ Mathodu, Karnataka◦ Jayanthipuram, Andhra Pradesh

Contributed in education sector

Their schools:◦ Ramco vidyalaya◦ Sethu Ramammal Vidya Mandir◦ Vidya Mandir nursery◦ Sri ram primary school◦ Sri Gokul higher primary school

CSR

Flagship subsidiary of Braj Binani group.

Incorporated on Jan 15th 1996

Was Dynasty Dealers earlier – renamed as Binani cement.

Binani Cement

Main products:

◦ OPC (grade 43 & 53)◦ PPC◦ Ground granulated blast furnace

Slag◦ Fly ash (industrial waste of coal)◦ Ready mix concrete (RMC)

International brand Manufactured internationally:

◦ India◦ China (Shandong Binani Cement company)◦ Dubai (Binani cement factory)

Well established markets in:◦ India◦ UAE◦ UK◦ Sudan◦ South Africa◦ Tanzania◦ Namibia

Livelihood Schools Scholarship drives Financial help to rural public Developing professional skills Free meals and medical check ups in

schools

CSR

Discovery development and processing of raw materials

Growth in this sector is positive Depends largely on the customer’s decision to

buy Low cost production = biggest boon Operational problems = biggest bane

Basic Materials Industry

Some of the key players in the Indian basic materials industry include:

◦ Tata Chemicals◦ Nirma◦ Nilkamal◦ Supreme Industries◦ Finolex industries◦ Century plyboards◦ Greenply industries

The operations of Tata Chemicals officially started in 1944

World’s 2nd largest producer of Soda ash (5.5 mn tonnes PA)

Main focus on LIFE◦ L – Living◦ I – Industy◦ FE – Farm Essentials

Tata Chemicals

Their main products include:◦ Living:

Consumer salt Pulses Water purifier (swach)

Main products

◦ Industries Soda ash Industrial salts Sodium bicarbonate Tata cement Allied chemicals

Farm essentials◦ Fertilizers

Urea Bi ammonium phosphate Single super phosphate

◦ Customized fertilizers◦ Bio fuels

Bio Ethanol Bio Diesel

Started by Vrajpal Parekh in 1934 – buttons

Started with plastic tea glasses – big hit Currently known for its moulded furniture Got enlisted since 1991 Turnover exceeds Rs. 1499.44 crores

Nilkamal

Main business include:◦ Material handling crate◦ Moulded furniture◦ Custom moulding◦ @Home (hospitality)

Innovative technologies:◦ Injection moulding◦ Rotational moulding◦ Vacuum forming◦ Blow moulding

Listed since 1991 and has a turnover of over 1499.44 crores

Metallic storage system JV with Bito Lagertechnik Bittman

Hospitality products JV with Cambro JV with Omnium systems for waste

management

Some more facts

A group of companies based in Ahmedabad Started by Karsanbhai Patel 15000 employees 3550 crores turnover Main products:

◦ Soaps◦ Detergents◦ Salt◦ Industrial products

Nirma

Soda ash Packaging Sulfuric acid Alkyl benzene Soaps Detergents Edible & Industrial salts Glycerin Medical disposals

Productline

Most cost effective brand of India Perfect example of entrepreneurship

Nirma Education & Research Foundation (NERF) started in 1994

Nirma labs for entrepreneurs Gram Vikas trust Nirma memorial foundation and trust for:

◦ Deprived women◦ Elder ashrams◦ Contributes to

Schools Colleges Social institutions

CSR

Successful business & favorable conditions = super success

Finolex = Fine & Flexible Started in 1945 by two brothers:

◦ PP Chabaria◦ KP Chabaria

Finolex

The various brands in the market include◦ Finolex cables◦ Finolex pipes◦ Finolex plasson industries◦ Finolex J power system

Wires & cables Switches Compact fluorescent lamps Copper rods PVC resin Chemicals PVC-U pipes & fittings Optic fibre

Products

Super strategy is the core of business developemnt

Turnover exceeding 30 billion INR Manufacturing units in:

◦ Pune ◦ Ratnagiri

India’s largest interior infrastructure manufacturer

36% market share in India Last turnover 1997.68 crore INR Presence in over 100 nations

Greenply

The main brands of the company include:◦ Greenply plywood◦ Greenclub premium ply◦ Greenlam laminates◦ Green decowood◦ Ecotec

Manufactyuring units are at:◦ Tizit, Nagaland◦ Kriparampur, West Bengal◦ Behror, Rajasthan◦ Pantnagar, Uttarakhand◦ Nalagarh, Himachal Pradesh◦ Bamanbore, Gujarat

CSR◦ Educational facilities for girl children at U.P. &

West Bengal◦ Regular tree plantation drives◦ Abolishment of child marriage in Rajasthan

Founded in 1942 B.L. Talparia – Managing Director M.P. Talparia – Executive Director B.V. Bhargava - Director Most comprehensive range of products 19 manufacturing plants 2,00,000 tonnes of production

Supreme industries

Main products:◦ Moulded furniture◦ Material handling products◦ Petrochemicals◦ Industrial moulded products◦ Performance films◦ Protective packaging◦ Plastic pipes

Extensive R&D

Technical advancements like◦ Injection moulding◦ Rotational moulding◦ Extrusion◦ Compression moulding

CSR◦ Supreme Sanskrit college◦ ITI & Medical Institute (Rajasthan)◦ Drinking water & Library for nearby

villages◦ Waste management drives◦ Plantation drives

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Bibliography