Post on 25-Jul-2016
description
How’s That for a 22 month old company
• Ecommerce Industry in India (Non-Travel)
• The Largest Players Ebay – 120 Crores Indiatimes Shopping – 60 Crores Rediff Shopping - 35 Crores Indiaplaza - 30 Crores Others - 150 Crores
HomeShop18 – 500 crores and counting ……
Promoted by Network18 – India’s premier Media & Broadcasting Group – which owns the most admired media brands in the country.
HomeShop18 – Stellar Credentials
In 2007, our journey started as an idea…TV SHOPPING
Who will buy our products ?
What products will work ?
Poor Perceptions ofTV Shopping - Magic Products- Down market- Not for Me
What kind of content will work ?
How should we build credibility ?
There were no past experiences to learn from, there were only questions…2
• Sauna Belt
• Rudraksh
• Hair-raising (!) solutions
• Before-and-after miracles
Thus far, India had only witnessed teleshopping…
Magic products, dubbed infomercial, tacky execution…No credibility!
The image of Home shopping was linked to teleshopping…
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HomeShop18 – Also India’s only true VIRTUAL Retail Business
TELEVISON WEB CATALOGUE MOBLE (to launch soon)NEWS
India’s only comprehensive direct-to-home business
HomeShop18: Technology for Service
Integrated technology backbone to service customers, vendor and logistics partner
Cal
ls (d
aily
)
1,700
15,00025,000
40,000
0.12Mn
1.5Mn
3Mn
7.5Mn
Cus
tom
er b
ase
So, has the concept worked?Has the customer accepted this new domain of shopping?
A new customer every 8 sec, 2 Mn CRM base, 18% repeat…
9
350
2,000
3,000
9,000
26X in 3 years
Ann. Gross Sales (INR Mn)
425
2,200
5,000
10,000Daily Transactions
23X in 3 years
And has it worked for our Brand partners and Vendor associates?
● 4.5% of digicam market ● Largest retailer of steel dinner sets ● 5+ cr Jewellery every month
● Largest retailer for Reebok ● 2nd Largest retailer of Microwave Ovens for Whirlpool
A Launch Pad, Liquidation platform and an Alternate Distribution channel that Demonstrates, Distributes and Builds Brand Equity
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But it’s many businesses all rolled into one
HomeShop18: Unique Business Model in India
It’s “direct to customer”
HomeShop18: Strengths in Sourcing; Great Consumer offers
20+ Product Categories68+ Sub Categories
Wide range of offerings
Mega Brands
Innovative & Exclusive Products & Offers
Food Saver is a appliance which preserves food by Vacuum Packing it.
Exclusive partner for Converse 3 idiots merchandise
An industry first –T-Series content loaded cards with mobiles
Product developed exclusive for HomeShop18
HomeShop18: Super Consumer Experience
• In-house managed 250-seat call centre
• Integrated single point ordering and after sales support
• Consistent quality of service
• Doorstep “Free Home Delivery” in 2750+ cities across India
• Consumer centric policies: 15 days no questions asked money back guarantee Multiple payment options including “Cash on Delivery”
India’s 1st & only 24 hour TV shopping channel
India’s No.2 shopping website
A logistics footprint reaching
2750 cities
24 hour in-house
400-agent sales center
400+ vendors,
20000 SKUs
Integrated,
real-time IT Systems
HomeShop18: Leaving no stone unturned to build Credibility & Trust for HomeShopping
Today HomeShop18 is a formidable force – Brands see value in us
New Launches
Product Share gains
Stock Liquidation
Brand visibility
Oster Food Saver
Exclusive right for Oster Food Saver – an innovative concept to preserve food
HomeShop18 is the largest retailer for Reebok in certain categories
8000 pieces of Motorola F-3 were liquidated in a month
Has helped small regional players become visible nationally
HomeShop18 is becoming the preferred shopping destination for customers
Great Value• MahaSale• Diwali Dhamaal• Weekend Loot• Today’s Best Value
Unparalleled Convenience • 2750+ city• Doorstep Delivery
Super Quality• Whirlpool• Samsung• Peter England• IFB
HomeShop18 is building a unique success story
HomeShop18 – a super brand that creates value for all its stakeholders!!
• Over 2Mn CRM base in just 2 years
• 20% repeat customers
• Customer acquisition rate @ 8 sec
• No.1 retailer for Reebok
• 3% share of Microwave Ovens
• 4% share of cameras &
camcorders
• Largest retailer of dinner sets
• Largest retailer of fashion jewellery
Thank you!
Welcome to the HomeShop 18 world!
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