Week Two Project

In your groups, take ten minutes to skim through and discuss the copied pages

You don’t need to read it carefully—split up the pages in your group and look for clues

What do you think they are? Who wrote them? Why were they written?

Hint: They are from 1977

Confidential business memorandum produced by Apple in 1977 for potential investors

Gives Apple’s business plan, a full seven years before…

What kind of information did you find in Apple’s document?

Sample Business Plan Outline1.Executive Summary2.Company Description3.Product or Service4.Market Analysis5.Strategy and Implementation6.Management Team7.Financial Analysis

Next Tuesday during lunch you will carry out a business plan in which you must sell products of your choosing to EV students and staff

This week’s project is to develop and present a business plan to the class

Summarize the highlights of your plan

Give a basic overview of your company

What will you be selling? How will it benefit customers?

What are the demographics of your market?

What competition will you face? Survey data from your target market

is a required element You may also wish to conduct other

forms of research

How will you implement your plan? Include…

Pricing Promotion Distribution Sales Relevant Schedule

Who is in your group? What skills and experience do they have? Will you set a specific management

structure, with different people having different responsibilities?

What expenses do you anticipate? What revenue are you expecting? What are your projected profits?

1. Keep track of all expenses (keep receipts)2. Groups should utilize the SM Mart down

the road3. Profit will be used for snacks on our last

day4. Any losses, unfortunately, you will have to

be responsible for, so make wise decisions5. Think outside the box