Post on 08-Apr-2018
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Business Plan ForNon Profit
Organizations
Business Plan ForNon Profit
OrganizationsPresented by
Sushil Goyal(5699)Presented by
Sushil Goyal(5699)
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What is a Business PlanWhat is a Business Plan
Document used to raise money, obtaincredit, perhaps recruit management ordirectors
Explains the opportunity in the market,product or service, and potential profitsfor investors
Document for public consumption butclaims to be private and internal
Real internal business plan different, notfor circulation
Document used to raise money, obtaincredit, perhaps recruit management ordirectors
Explains the opportunity in the market,product or service, and potential profitsfor investors
Document for public consumption butclaims to be private and internal
Real internal business plan different, notfor circulation
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Key Elements of a Business PlanKey Elements of a Business Plan
1. Disclaimer*2. Executive Summary3. The Company4. Market Analysis5. Competitive Analysis6. Marketing Plan7. Management Team8. Financial Projections9. Other Appendices
1. Disclaimer*2. Executive Summary3. The Company4. Market Analysis5. Competitive Analysis6. Marketing Plan7. Management Team8. Financial Projections9. Other Appendices
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1.Disclaimer1.Disclaimer
Financial projections and investorreturns are not guaranteed
Financial projections and investorreturns are not guaranteed
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2.Executive Summary2.Executive Summary
From 3-5 pages long including a financialsummary
Should clearly detail the company,investment proposition, marketopportunity, product, management
qualifications By end of page 1 reader should be able to
say what company is about
From 3-5 pages long including a financialsummary
Should clearly detail the company,investment proposition, marketopportunity, product, management
qualifications By end of page 1 reader should be able to
say what company is about
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3.Company and Operations3.Company and Operations
Describes the Company, pastaccomplishments, and the generalbusiness opportunity: How many years in operation,
shareholding structure, form ofincorporation, place of business.
Past accomplishments Business opportunity
Describes the Company, pastaccomplishments, and the generalbusiness opportunity: How many years in operation,
shareholding structure, form ofincorporation, place of business.
Past accomplishments Business opportunity
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4.Market Analysis4.Market Analysis
Market sizing and identifying keymarket segments and customers iscrucial to business plan: Identifies size of opportunity and sets
boundaries for business
Market sizing and identifying keymarket segments and customers iscrucial to business plan: Identifies size of opportunity and sets
boundaries for business
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5.Competitive Analysis5.Competitive Analysis
Need not be overly detailed Be able to explain how each approaches the
market, talk about their products, theirrelative strengths and weaknesses, andtheir market share
Dont discuss competition in scornful ordisrespectful manner be objective as tohow they stack up to you
Need not be overly detailed Be able to explain how each approaches the
market, talk about their products, theirrelative strengths and weaknesses, andtheir market share
Dont discuss competition in scornful ordisrespectful manner be objective as tohow they stack up to you
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6.Marketing Plan6.Marketing Plan
Explain how the Company will roll outtheir products and services Remember the 4 Ps of marketing Be able to detail how your plan will work
and why - advantages in price, quality,features, etc.
Explain how the Company will roll outtheir products and services Remember the 4 Ps of marketing Be able to detail how your plan will work
and why - advantages in price, quality,features, etc.
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7.Management Team7.Management Team
Include detail of all key managers anddirectors of the company Point out highlights of career
Include detail of all key managers anddirectors of the company Point out highlights of career
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8.Financial Projections8.Financial Projections
Begin with sources and uses of cash,
financial summaries and metrics, then moveonto projected Income Statement,Balances and Cash Flows.
Sources and uses of cash amount of debtand equity capital raised, assets beingadded, start-up losses, and other costs forwhich additional capital is needed (R&Detc.).
Financial summaries
Begin with sources and uses of cash,
financial summaries and metrics, then moveonto projected Income Statement,Balances and Cash Flows.
Sources and uses of cash amount of debtand equity capital raised, assets beingadded, start-up losses, and other costs forwhich additional capital is needed (R&Detc.).
Financial summaries
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9.Other Appendices9.Other Appendices
News articles about the industry orespecially your company
More technical discussion of anyproprietary technology you have
Letters from key partners or customers More detailed discussion of competition
News articles about the industry orespecially your company
More technical discussion of anyproprietary technology you have
Letters from key partners or customers More detailed discussion of competition
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ConclusionsConclusions
Remember, terse is best Executive summary is critical Beginning of long investment process
Remember, terse is best Executive summary is critical Beginning of long investment process
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Questions????Questions????