@Triona_Campbell

Business Model

What is the Business Model in Transmedia / Cross-media / Multi-platform / Digital

(pick the buzzword of your choice) Content production?

• Paid by the Audience• Paid by Advertisers

Business Model

• Ad breaks.• Pre-rolls.• Sponsors.• Product placement.• Ad Funded programming.

Paid by Advertisers

• Live events (ticket sales).• Paid downloads (music, eBooks, videos).• Apps and Mobile Games.• Videogames.• Premium SMS / Calls.• Paid VoD.• Products (Books, DVDs, Toys, etc).• Crowdfunding.

Paid by the Audience

Financing Model vs Business Model

Financing Models

• Film and TV Broadcasters and Distributors are funders and marketers of the content produced, providing MGs against expectations of revenues on a territory by territory basis.

• Tax Credits and soft money is granted to producers based on distributors validation or Cultural merit of the creative work.

• Local or European content quotas increase the demand for local produced or co-produced content.

Why the established model works?

New on-line platforms (Youtube, Vimeo, Hulu, Facebook) and digital stores (App Store, iTunes, Amazon) allow producers to reach their clients on a global scale but (usually) don’t provide advances on revenues that could be used to finance production. So, how can I finance my project?

Why it doesn’t work for Cross-media?

Extending a TV/Film property

MOVIE or TV SERIES

Game

Website

Facebook Page

Licensed Products

Books

Sequels

Mobile Apps

Solution

• It’s still rare to find funding entities that will finance the full cross-media project.

• Funding is still organized on a platform by platform basis.

• Co-productions between producers from different territories and with companies with different skills are necessary to overcome funding limitations.

• Producers should prepare their sales pitches accordingly to this reality.

• New sources of funding are available for Feature Film / TV producers that want to extend their movies to other platforms:– Media Interactive (mainly apps and games)– Wallimage Interactive (Belgium)– Creative Scotland – Northern Ireland Screen– UK (several regional funds).– France (CNC)– Germany (Regional funds and Game funds)– Canada (several funds and regional funds and TAX Credits)– Hi5 for Kids.

The Funding Model

• These national and regional funds allow producers to partner (a new type of co-productions) with Game Developers and Digital Agencies to develop and create Games, Apps, Digital content that complements their movie.

• Funding can range from a 20k to 200k. • Additional “marketing” funding can be obtained to

promote the movie/TV series.• Additional content can be given away for free to generate

buzz or sold to audiences.

The Funding Model

• On-line VoD services are putting advances, commissioning or licensing content for their platforms: Hulu, Youtube, Netflix, Yahoo, Amazon, etc.

• In Europe, Youtube already gave advances to +60 production companies to develop professional made Youtube Channels.

• Advertisers and media agencies are also commissioning Web series to communicate their brand values.

• A few broadcasters and some existing Film/TV funds are starting to fund Web series as experimental productions.

The New Commissioners

• VC / Private Equity• National and regional game development funds• Digital publishers• Crowdfunding• Media Desk Denmark created a document with

sources of funding available in Europe for Games and other forms of digital content => http://alturl.com/tarzz

Videogame Finance

With an existing property and a community, producers are able to attract better licensing deals from traditional gatekeepers, as also advertising revenues from agents, brokers (eg: Youtube Partners program) or directly negotiating with media agencies.

Audience = Revenues

• Web/Mobile as your first media.• Seed it with content and grow the fan base.• Social Media creates engagement and allows

user participation.• Promote it on-line and off-line. Printed media

and Radio helps the marketing of the Web presence.

• After initial success, expand the property to other off-line medias: TV, Film, Books, Events, Licensed products, games, etc.

• Sell the format internationally.

Our Transmedia Plan

• Self-funding.• Development funding (e.g. Media Interactive).• Product placement / Sponsorship.• R&D Funding – Prototyping.

The Funding Model

The Funding Model

Contacts

@Triona_Campbell

www.facebook.com/transmediaguide