business model week 2

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Transcript of business model week 2

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

CHAPTER 2

OVERVIEW OF INTERNET TECHNOLOGY AND VALUE NETWORK.

• HISTORY OF THE INTERNET• THE INTERNET VALUE NETWORK

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

HISTORY OF THE INTERNET

Decentralized network with redundant connection

ARPA -> ARPANET=multiple path of data delivery in case of nuclear attacks during cold war, late 60s early 70s

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

Key events that made 'it' happen

Tim Berners-Lee developed HTML Jim Clark of Netscape, Marc Anderseen

vs IE Internet Boom, Silicon Valley, Route 128

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

Jim Clark & Marc Andreessen

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

HOW DOES THE INTERNET LOOK LIKE??

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

"Tim" Berners-Lee

Timothy John "Tim" Berners-Lee, KBE (born June 8, 1955 in London, England) is the inventor of the World Wide Web and director of the World Wide Web Consortium, which oversees its continued development. Informally, in technical circles, he is sometimes called "TimBL" or "TBL".

-wiki-

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

Computer Revolution

IBM era

Microsoft

Google

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

The New New Thing: A Silicon Valley Story

(Paperback) by Michael Lewis

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

Technological History(10 years of technological evolution)

1800-1900

Agriculture &

Industrial

Revolution

WW II

Cold War

ARPANET

-military manufacturing plant

40’s 60’s 80’s 90’s-2XXX

Birth of internetIdeasprototype

Software Revolution

Office Automation

Hardware

PCs

MicrosoftFormed

Internetcommercialized

The Internet Boom 1996-1999!!

Netscape

Amazon

Yahoo!

Browser Wars

The Next Next

Thing?

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

INTERNET & WWW

INTERNET“Network of networks”

TCP/IPIP=how information transmitted broken

downTCP=stream of packets to reconstructed.

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

Internet Infrastructure.• Backbone- phone lines, trunk lines• Routers- hardware that perform routing

functions• Points of Presence (POP)- point of

access to a network• Computer Servers- hardware• User’s Connected PC- hardware &

software

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

WWW

WWW (World Wide Web)“collections of PC on the Internet,

supports hypertext”

The idea of WWW works because the Infrastructure is in position to support the idea.

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

WWW

The World Wide Web ("WWW" or simply the "Web") is a system of interlinked, hypertext documents that runs over the Internet. With a Web browser, a user views Web pages that may contain text, images, and other multimedia and navigates between them using hyperlinks. The Web was created around 1990 by the Englishman Tim Berners-Lee working at CERN in Geneva, Switzerland.

-From Wikipedia, the free encyclopedia

Mohd Yuszren Yusak | yuszren@mailkal.ums.edu.my | 016-8436009

END of PART I

To be continued….