Post on 16-Jan-2015
description
Designer
Reference book:
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Author:Alexander Osterwalder andYves Pigneur
1. Understand what is “Business Model”
2. The 9 Building Blocks of a Business
3. Examples of some common patterns
4. Using the Business Model Canvass
Learning Objectives
Be a Business Model Designer
Example: Book Publishing
1. Through publisher
2. Self-publish
3. Sponsored book
4. Customized book
5. FREE for marketing
6. Publish on demand
7. Co-created book
8. Online book (ebooks)
Why Business Model Design?
Without a Common language
Common Identity, language of work
Common values, attitude & behaviour
Visualize the ideas –
tell the story
Business Model Canvass
The 9 Building Blocks
• Common needs• Common behaviour• Common attributes
No customers
Crap
Complete on Value
Complete on price
Uniq
ue
Valuable
An example….Apple iPod / iTune
General facts: • 161 million members, Revenues US$522 million• Help professionals stay connected to each other• Manage their professional identity
Individual Solutions: • Basic (FREE)• Premium services (Paid)
Corporate Solutions: • Hiring solutions• Marketing & Advertising
3 Key Revenues Streams: • Premium service (20%)• Hiring solutions (50%)• Marketing solutions (30%)
Sales Channels: • Corporate solutions – Online & Field Sales (55%)• Premium solutions - Online (45%)
Competition: • Job board like Monster, JobDB etc• BranchOut (integrated with Facebook)
Financial Year 2011:Total revenues US$522 million
Designing Your
Business Model
Assignments:
1.) Design the business model relating to your project
2.) Each group to present in next week’s class (5 mins)