Post on 07-Aug-2018
8/20/2019 Business Marketing I Sessional 2012 14-VTU Syllabus
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III SEM: FIRST INTERNAL ASSESSMENT TEST
12MBA MM 311 – Business Marketing
Time: Date:
Duration: 40 Minutes Max Marks: 20
I Answer any two questions out of the following (5 marks each)
a) Diferentiate between industrial and consumer market.
b) Write a short note on diferent roles o buyin centre.
c) !arrate "arious con#ict resolution strateies.
II Answer the question/Case study (10 marks)
a) Discuss the diferent ty$es o industrial marketin strateies or manain the en"ironment.