Business IntelligenceWhat drives business

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Robert CarlsonManager – Business Intelligence

Business Intelligence- What Drives Business

VIDEOhttps://www.youtube.com/watch?v=LuDN2bCIyus

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Observation

Practice Makes Perfect

Information in Small Amounts

Information Builds Confidence

Feedback is Information

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Predictable

Reliable

Quality

Feedback isInformation

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We Need a Goal or Destination

Feedback Attains Goals

Gathering Information is the Key

How?

To reach the Finish Line

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Legacy Reporting

Analytical Reporting

Predictive Analysis

Build on Each Other

Methodologies

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Definition and Purpose

Advantages

Disadvantages

Examples

Legacy Reporting

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Decision Support Systems (Buzzwords)

Ad-hoc Classic Reporting (SQL)

Enabled Decision Makers (HUGE)

Definition&Purpose

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Insight into the Business

Real-Time Reporting

Automate

Advantages

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Reports are Static (Unchanging)

Queries for a Specific Need

Hard to Compare to Other Datasets

Disadvantages

Historical Trends

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SQL

Specific needs

Immediate Simple Information

Legacy ReportingExamples

SQL Examples

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Count(orders), address, dates, orders from patient_table, location_table, date_table, patient_table

Count(orders), address, dates from order_table, location_table, date_table

Count(orders), address from order_table, location_table

Count(orders) from order_table

SQL Examples

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Count(patients), address, dates, orders from patient_table, location_table, date_table, order_table

Count(patients), address, dates from patient_table, location_table, date_table

Count(patients), address from patient_table, location_table

Count(patients) from patient_tableDifferent D

atabase

s?

Simple Metrics

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153

Order Count in (USA)

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Order Count (nonUSA)

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Definition and Purpose

Advantages

Disadvantages

Examples

Data Integration&Analytical Reporting

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Business Intelligence (Buzzwords)

Data Warehousing Begins

Addresses Problems

Definition& Purpose

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More Than One Data Source

Large Amounts of Data

Addresses Problems

Advantages

ETL (Data Integration)

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VariantsPatients

OrdersLocations

Data Warehouse

Star Schema is Born

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Variants

Location

Dates

Patients

Providers

Time

Orders

Interconnected

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Data Warehouse• Easier to Integrate Data

• Query Large Data Sets

• Summaries & Trends

• Gave Data More Meaning

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Disadvantages • ETL (Integration) Takes Time

Extract from Source

Transform & Integrate

Loadinto Warehouse

Summaries andAggregates

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Video

https://www.youtube.com/watch?v=HA6xXNToFas

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Disadvantages • Prediction is only by Historical Data

2013

2015

2016

2014

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Reactive / Not Proactive

Feedback from All Around Us

Addresses Problems (BIG)

Car Analogy cont. “Luxury Cars”

Predicts Based on Set Events

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Definition and Purpose

Advantages

Disadvantages

Examples

Real-Time Predictive Analysis

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Predictive Analysis (Buzzwords)

“Intelligent Data”

Informal and Loosely Defined

Definition& Purpose

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Predicts Events

Near Real-Time

Relates Loosely Tied Data

Advantages

Sentiment Analysis

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Sentiment Analysis

vs

Sick Sick

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No Strict Structure

Trends Don’t Exist (Typically)

Loose Trends and Insights

Disadvantages

Predictive Analysis

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Social Media

Databases

Web Services

Internet

User Input

Sentiment

Analysis Engine

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Toyota Accelerator Issues

Myriad Possibilities

Google Car

Examples

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What’s going on?

Social Media

Which Cars or Parts or Dealers?

Toyota Accelerator

Who knows? Other reasons?

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Correlations & Studies

Social Media

Myriad Possibilities

Demographics

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Provider Interactions

Myriad PossibilitiesCont.

Insurance Denials

Test Cancelations

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Predictive and Proactive

Reactions to Real-Time Situations

Reduces Human Error

Google Car

https://www.youtube.com/watch?v=4zOFNTkxMvQ

Video

AGAIN!- What Drives Business?

• Information

• Feedback

• Intelligence

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Be in Control

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Simple Static Reports

Analytical Reporting

Predictive Analysis

Wrap up

THANK YOU.

Q & A

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