Business Communication andDigital Media

Mariek Vanden Abeele, PhD | @Mariek_vda

Dennis Rensen, future Ma

How can organizations protect and optimize their reputation?

How can organizations protect and optimize their reputation?

… via business communication and digital media!

Online Public Relations

Webcare

Business communication and digital media

How can organizations protect and optimize their reputation?

Corporate

Social Responsibility

Communication

Job prospects

How can organizations communicate to increase profit?

Business communication and digital media is also…

Social Media Marketing

Interactive Visualization

Multimodality & Communication

Visual Communication

Cognition of Visual Narratives

Resistance &

Persuasion

Social Data Mining

Research skills

Job prospects

Job prospects

Business communication and digital media is also…

How do people communicate with each other, both offline and online, and

what are the social and the strategic consequences?

Negotiation strategies

Social Media at Work

Mobile Media & Society

Job prospects

BDM: Program and Strengths

14

Structure of the master program

2nd Block

2 courses

RS module

3rd Block

1 course

start thesis

4th Block

1 course

finish thesis

1st Block

2 courses

RS module6 courses:

2 RS modules:

Master thesis:

Total

6x6= 36 ects

2x3= 6 ects

18 ects

60 ects

Four blocks of 7 weeks with 14 meetings/classes

Two entry points into the program: in block 1 (September) and in block 3 (February)

BDM: courses & research skills

Cognition of Visual Narratives

Corporate Social Responsibility Communication

Design and Evaluation of Online Texts

Interactive Visualization

Mobile Media & Society

Multimodality & Communication

Negotiation Strategies

Online Public Relations

Overtuigen door beeld

Probability Information & Risk Communication

Resistance and Persuasion

Social Data Mining

Social Intelligence

Social Media at Work

Social Media Marketing

Visual Communication

Webcare

Analysis of Variance

Eye-tracking

Design & Analysis Questionnaires

Research Interview

Online Data Collection

Data Processing

Text Mining

Statistical Analytics with R

Co

urs

es

Re

sea

rch

Sk

ills

• Master of Science: solid research training, grounded in theory

• Advanced research facilities (labs, virtual reality lab, …)

• Tailored trajectories (student-centric)

• Connected to the industry (real cases, guest lectures, alumni)

Unique Selling Points

e.g., real life cases

Social Media MarketingCreate a social media marketing

strategy for a real organization

• Master of Science: solid research training, grounded in theory

• Advanced research facilities (labs, virtual reality lab, …)

• Tailored trajectories (student-centric)

• Connected to the industry (real cases, guest lectures, alumni)

• Excellent job prospects

Unique Selling Points

Job within a month after graduation

Job within six months after graduation

Job in less than five job applications

Job prospects: Alumni survey in 2014 (n = 369)

• Master of Science: solid research training, grounded in theory

• Advanced research facilities (labs, virtual reality lab, …)

• Tailored trajectories (student-centric)

• Connected to the industry (real cases, guest lectures, alumni)

• Excellent job prospects

• Highly expertised and motivated staff

Unique Selling Points

Want more information about the program?

www.tilburguniversity.edu/master/ciw

www.tilburguniversity.edu/studyguide

Any questions about admission and application?

Mail to: question@tilburguniversity.edu

Ask Academic Advisor on Master’s fair

Questions?

Dennis Rensen, future MaMariek Vanden Abeele, PhD