LET’S IMAGINE

Business Case Analysis

History

Indomie is one brand of noodle products made inIndonesia, which is derived from the Indo(Indonesia) and Mie (instant noodles). Indomie isproduced by PT. Indofood CBP Sukses Makmur Tbk.The most successful products of the companyowned by Salim Sudono is launched into the marketsince 1970, and the products were first introducedIndomie is Chicken flavor that suit the society.

Production Strategy

• Continous innovation

• Build the manufactory in overseas

• Standarization of product

• Maintain the quality

Placement Strategy

• Distribution line

• Sales domain

• Outlets location

• Transportation system

Hired lots of employees > 100.000 labors

The price is "friendly“

Simply delicious food easy to make

• Innovation

• Distribution

• Strategy

Producer Wholesaler Retailer Consumer

• Mostly distributed to ASEAN countries, middle-east, USA, China, Europe, Australia, and Africa

• Factories in 15 cities of Indonesia + Egypt, Malaysia, etc

• Joint venture with Nestle and Asahi

• Market Penetration integrated marketing

• Product Development

Current user identify potential buyer

Message strategy via advertisement

Physical evidence unique pack

Brand Ambassador

Promotion Strategy

• Built a well-known brand since 1992

• Regional Office & Factory abroad 80 countries

• “Indomie Seleraku” tagline is easily recognized

• Road show and sponsor

• Competition: Jingle Dare and Story

Customer Relationship

Customer Relationship

• Noodle Community

• Distribution Channel Hero, Giant, Carrefour

• Health Institute impact & nutrition

• Supply Chain / Activity Configuration

• Media Advertisement (ex: Banner in London and Saudi)

Corporate Social Responsibility

The government Society

Indomie existence in a number of countries can not be separated from the role of the Embassy introduces native Indonesian products abroad

Indonesian society is very fond of consuming Indomie because it tastes that suit with tastes of Indonesian people, more practical, and inexpensive

Marketing Management Management strategies

Advertise their products out of the country and

the latest product

Regulates the direction and steps up its

expansion abroad.

1. Withdrawal problems in Hong Kong due to competition2. Indomie conducive business climate for decades3. Think the product life cycle is wouldn't reached saturation point.4. Market defense strategy wasn't refurbished5. Due to the lack of innovation, when there is another emerging and innovative brands will shift indomie as a market leader.6. PT. Wings food beat Indofood in 2003-2013 through “Mie Sedaap”7. Has dogged by news toxic noodles8. The impact of the economy in 1998 made indofood submit a fraction of its stock to the government

Total revenue in the third quarter 2013 amounted to Rp18,876 trillion and amounted

to Rp13,118 trillion came from the sale of instant noodles means instant noodles

accounted for 69.5% of indofood's revenue.

Indomie contributed about 65% to net sales followed by the dairy division, snacks, and

beverages that contributed as much as 18%, 7%, 6%. Meanwhile, the division of nutrition

and food seasoning and special food contributed about 2%

• Being an export product which has beenexpanded to give the value of exports

• Suitable for the Indonesian people wholive, work, or study-abroad who havedifficulty finding halal food, or inaccordance with the tastes of Indonesia.

THANK YOUIB - Class G