Post on 28-Jan-2015
description
Alexandra Krupa Professor Klinkowstein
Selected Business Article
How to Save on Everything http://www.bbc.com/capital/story/20131025-how-to-save-on-everything
Alexandra Krupa Professor Klinkowstein
Budgets help save money
Alexandra Krupa Professor Klinkowstein
Tracking costs can be daunting
Alexandra Krupa Professor Klinkowstein
A school cafeteria is an ideal place to examine spending habits of college students
“Ethnographic Research”
The Student Center offers a variety of drinks; however, after observation, students seem more intrigued by the less pricy ice teas rather than the expensive high end brands.
Alexandra Krupa Professor Klinkowstein
“Ethnographic Research”
Through observation at Hollister, a trendy clothing store, it was noticed that more people were likely to skim and select clothing from the sales section.
Alexandra Krupa Professor Klinkowstein
“Ethnographic Research”
At Dick Sport Goods, it was observed that people were less likely to buy items that were overpriced.
Alexandra Krupa Professor Klinkowstein
PROPOSAL FOR AN INNOVATIVE BUSINESS
In today’s society, college students highly rely on their cell phones to complete daily tasks. Creating a new application that virtually interacts with the user to help control their usage of money could help them manage a reasonable budget and help them avoid being in debt.
Alexandra Krupa Professor Klinkowstein
PROPOSAL FOR AN INNOVATIVE BUSINESS
This application would include voice command interacting, and simple graphs and data explaining the consumer’s spending habits.
Alexandra Krupa Professor Klinkowstein
PROPOSAL FOR AN INNOVATIVE BUSINESS
Allows students to gain management skills, create balanced budgets, rationalize decisions, and appreciate money.
Alexandra Krupa Professor Klinkowstein
PROPOSAL FOR AN INNOVATIVE BUSINESS
In today’s society, college students highly rely on their cell phones to complete daily tasks. Creating a new application that virtually interacts with the user to help control their usage of money could help them manage a reasonable budget and help them avoid being in debt. This application would include voice command interacting, and simple graphs and data explaining the consumer’s spending habits. Allows students to gain management skills, create balanced budgets, rationalize decisions, and appreciate money.
Alexandra Krupa Professor Klinkowstein
Mobile Banks Gaining Popularity With Young Consumershttp://online.wsj.com/article/PR-CO-20140212-911942.html
According to the New York Times, GoBank is a new mobile banking service that does not require a minimum balance and offers a plethora of options, such as making payments directly from their phones
Alexandra Krupa Professor Klinkowstein
U.S. Bank Expands Mobile App Pilot Using Voice Biometrics to Access Credit Card Accounthttp://online.wsj.com/article/PR-CO-20140212-911942.html
According to The Wall Street Journal, mobile banking is becoming more advanced by using voice command to create a more advanced secuirty system.
Alexandra Krupa Professor Klinkowstein
Mobile banking is huge for small businesseshttp://nypost.com/2014/02/22/mobile-banking-is-huge-for-small-businesses/
According to NYPost, mobile banking is lucrative for small businesses because it makes it more accessible to manage their money and produce more revenue.
Alexandra Krupa Professor Klinkowstein
Image ResearchAlexandra Krupa Professor Klinkowstein
Image ResearchAlexandra Krupa Professor Klinkowstein
Image ResearchAlexandra Krupa Professor Klinkowstein
FIVE TAGELINES
1. Mac, “Think Different”2. GE, “Imagination at work”3. Dell, “The power to do more”4. Ford, “Build for the road ahead”5. Loreal, “Because you’re worth it”
Alexandra Krupa Professor Klinkowstein
NEW HEADLINE“Balance Your Budget”
Alexandra Krupa Professor Klinkowstein
Out of Focus Background PictureAlexandra Krupa Professor Klinkowstein
Alexandra Krupa Professor Klinkowstein
Diagram Sketches
Alexandra Krupa Professor Klinkowstein
Diagram Sketches
Alexandra Krupa Professor Klinkowstein
Diagram Sketches
Alexandra Krupa Professor Klinkowstein
Alexandra Krupa Professor Klinkowstein
Selected Environment and User ImageAlexandra Krupa Professor Klinkowstein
Selected Device ImageAlexandra Krupa Professor Klinkowstein
Imagined Products/Service in Visualization
Alexandra Krupa Professor Klinkowstein