Burning Questions About Mobile

Usability Answered

ModevDC, 2012

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Things have changed...

Agenda

• Introduce session

• The who/what/where/how of mobile usability testing

• What’s next?

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Usability/User Experience

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DesignResearch

Usability/User Experience

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DesignResearch

Goals

• Let’s ask and answer key questions about mobile usability testing.

• Get key tips and tricks about how best to do mobile usability studies. 

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7You don’t have to be a usability ninja.

Yes or No:

"We’ve done usability testing as part of our development process."

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Introducing Our Panelists

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John Whalen@johnwhalen

brilliantexperience.com

Cory Lebson@corylebson

lebsontech.com

Why Usability Testing?

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Usability Testing

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Why Usability Testing?

• You aren’t the user

• You know too much (about your goals)

• You know too little (about user knowledge/goals)

• Lean UX: Fail early, fail often

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Who? What? Where? How?

16Who: Who should I be testing?

Who should participate in the usability test?

(skill, age, experience, etc.)

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Who?

How many people?(1, 5, 10, 15, 50)

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Who?

Paid participants?

How much?(Starbucks gift card,

$20, $50, $100, $250)?

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Who?

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What: How “done” does it have to be?

Paper prototype?Low-fidelity wireframes?

High-fidelity beauty?All interactions working?

(Fail early, fail often)

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What?

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Where: Where to test?

In my office, a lab, or where it will be used?

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Where?

On user’s phone or developers phone?

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Where?

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How: How to test and record?

Free use or structured interview?

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How?

Do I test one design or several designs?

Should I test the competitors?

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How?

How do I record what happened?

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How?

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How?

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•Psychster Sled ($80 with camera)•Evo Cam ($30)•Reflection App ($15)

Quick Demo

In Summary...

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Usability Testing+ =

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Who? What?

How?Where?

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Thank you!

John Whalen@johnwhalen

brilliantexperience.com

Cory Lebson@corylebson

lebsontech.com