Post on 03-Apr-2018
Burda’s Digital success is based on diversification
September 2013 2
Managed by
Acton Capit
al Partners
FIPP World Magazine Congress
In 2012 digital revenues represent almost 50% of total Hubert Burda Media sales…
Source: Hubert Burda Media Annual Reports 1995 / 2012
3
58%
26%
24%
9%
8%
17%
3%
47%
7%
1995 2012
2,456 871
Publishing Germany
Printing
Publishing International
Publishing International
Publishing Germany
Direct Marketing
Printing
Other
Revenue development 1995 / 2012 Hubert Burda Media in mn EUR, consolidated
September 2013 Hubert Burda Media – FIPP World Magazine Congress
Digital
… and rapidly growing further
Source: Hubert Burda Media Annual Reports 2010 - 2012
4
Revenue development 2010-12 Hubert Burda Media in mn EUR, consolidated
2010 2011 2012
+55%
35% +26%
+23% 2.456 2.176
Non-digital
43% 47%
+12%
1.721
September 2013 FIPP World Magazine Congress
Digital
Where real money in content-based media goes…
September 2013 FIPP World Magazine Congress 5
Advertising sales
Distribution
220 - 250
2.800 - 3.000
online magazines
Market for ‚Content provider‘ in mn EUR
Advertising revenue ALONE is insufficient to finance content-based online media. Therefore, Burda’s online media business model is based on both advertising revenues
and E-Commerce.
2013
1993
As technology evolves – so does consumer behaviour…
September 2013 6 FIPP World Magazine Congress
• 40 journalists doing quality assurance • 1.19 million contributors • 3.6 million hotel reviews • 76 employees working in technology
Burda International and E-Commerce
September 2013 7 FIPP World Magazine Congress
commission based partnering with established E-‐Commerce players
globalising Burda assets
investments in independent E-‐Commerce players
1
2
3
FIPP World Magazine Congress 8
September 2013
Unique collections from Polish independent fashion designers sold before they are available anywhere else, complementing the fashion competence of our portfolio.
Burda‘s investment in SHOWROOM follows the media meets e-commerce logic and builds on core strengths
FIPP World Magazine Congress 9
September 2013
Further investments also aim at satisfying consumer demands through selection and technology