Growing Your Business With Content & Social

Media Marketing

Director of Marketing………….

@chrishvaughn

@digitalsherpas

Chris Vaughn

Did You Know:75% of US businesses still

don’t have a website?Source: US Census Bureau, 2012

Creating a New Storefront

Your Most Valuable Marketing Asset

In 2012, Sick Of Paying For Traffic and Leads, We Made a Commitment to

Content Marketing

In 2013, we published over 450 blog posts, created over 20 eBooks and hosted more

than 10 webinars

September 2012 – 2,033 Organic Visitors

March 2014 – 13,335 Organic Visitors

“The Cost of Being Wrong is Less Than the Cost of

Doing Nothing”

- Seth Godin

The Inbound Marketing Lifecycle

Thinking About Marketing In A Whole New Way

Stage 1: Discovery

Web Visitors

How Do People Find You?

• Organic Search Results• Blogging• Social Media• Paid Search & Display Advertising• Referrals (People you know)• Direct Traffic (People who know you)

Stage 2: Conversion

Leads

How Do You Capture Leads?

• eBooks• Webinars• E-mail newsletter signup• Contact Forms• Call Tracking• Other Landing Pages• Blog subscription

Stage 3: Nurturing

Customers

How Do Create New Business?

• Free Consultation• Product Demonstrations• E-Mail Nurturing• Free Trials• Samples

Stage 4: Delight

Brand Ambassadors

How Do We Create Customers Who Sell?

• Continued Education• E-Mail Nurturing• Free Upgrades or Giveaways• Community building on social media• Exceptional customer support• Testimonials on website• Referral Programs

First Time Visitors Leads

Customers

Ambassadors

Leads

Customers

Ambassadors First Time Visitors

Did You Know:4 out of 5 consumer

inquiries go unanswered on social media?

Source: Sprout Social, 2014

Using Social Media As a Tool to Generate New

Business

ENGAGEMENT TIPS

• DO ask leading and help-oriented questions like “How can we help” or “What city are you looking for an apartment in?”

• DON’T spam with a link immediately. Social consumers are SMART and will tune you out

• DO show personality and have fun. Social consumers like to know they are dealing with real people

ENGAGEMENT TIPS

• DO have resources for the consumer ready quickly when they engage. Social users have short attention spans

• DON’T reply without a link to content or a listing. This conversation is now in a selling stage

• DO ask a follow-up question with the link you provide such as “What are your requirements for the perfect apartment?”

ENGAGEMENT TIPS

• DO follow up with the consumer after an appropriate amount of time to close the service loop

• DON’T keep sending them messages until they reply.

• DO use success stories like this as case studies to show consumers how much easier your brand can make the process of apartment hunting

Meaningful Reporting to Measure All Your Efforts

http://content.digitalsherpa.com/

marketing-report

Offer For Webinar Attendees:Marketing Report Template

http://www.digitalsherpa.com/

contact/

Thanks for watching!

chris@digitalsherpa.com

http://logmycalls.com