CSR & Product Development

Susan McPherson | Founder and CEO, McPherson Strategies | @susanmcp1

What is sustainable product development?

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Why should companies invest in sustainable product development?

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Just ask the C-Suite…

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Keep in mind:

“An effective sustainability strategy integrates the customer, society

and the business; it does not compromise them.”

-David Jerome & Rob Kleinbaum

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Considerations

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Resource base

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Hazardous substances

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Packaging

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Distribution

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Socioeconomic factors

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Consumer use & disposal

Questions?

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