Building Our 1st Low Cost PC Ecosystem in Indonesia

The Milestones2009

We already know WHY..

Now, we find out HOW

Low Cost PC Ecosystem

What is LOW COST?

From mind to market

Supplier

Product

Creator

Seed Capital

Competition & Selection

Training

Mentoring

Prototype / Pilot

Exposure

Distribution Partner

Financing Production

DIstribution Marketing

Licensing Merchandising

Idea generator & Selection

Capacity Building Exposure Production Marketing & IP Exploitation

CSR inititatives to support a sustainable

supply

Commercialization by stakeholder

Ecosystem

Low Cost PC Value Chain

Challenge for SME

Financial Solution for SME

Roadmap

• Production Flow• People - Habitat• Financing• Marketing - Distribution

Roadmap

40%21%60Monitor

40%4%10Keyboard + Mouse dan lainnya

47%8%22Optic Device

0%15%42Hard disk

0%4%12Memory

0%21%60Processor

0%15%42Mother board

30%11%32Casing + Power Supply

Kemungkinan tertinggi TKDN

saat ini

%thd total

biaya

Perkiraan biaya dalam US$

Komponen

TKDN INDUSTRI KOMPUTERSumber : Apkomindo 2009

Production Flow

OPENSPARC FLOW

People - Habitat

Financing

DomesticTeknoventure ITBDepkominfoDiknasBPPTBKPM

Foreign InvestorSUN, etc

Government Financing

Marketing - Distribution

• Production Cost• Selling Price• Profit

Hongkong Version