Post on 13-Sep-2014
description
Building Healthy Social Media
Relationship
Ali Anani
Explosion of
People shall not listen to you unless…
I bla bla bla
bla blammm
??!!
They trust you
People will trust you if you buildYOU
Credibility Reliability
Avoid using I instead of you-‐ that is showing concern for the client
Having built trust is NOT enough because
customers now do not voluntarily givetrust
to consultants
They trust more other clients
Make people feel you are a
Similar to stock markets people build their trust and
do trust-‐based business on a 5+3 wave
1
2
3
4
5
A
B
C
Capitalize
Commit
Classify
CreateConnect
Collect
1
2
3
4
5Commit
Classify
CreateConnect
Collect
This wave goes up and down and not in a straight line
so that we may evaluate the
experiences gained
Feeling safe that they dealwith you is a priority
safety
That is why you CONNECT
about their needs and then
You Classify customers to CREATEcontent that appeals to them
And you COMMIT yourself
customers’ genuine needs and
Now,
A
B
C
Capitalize
customers’ concernsThis way customers feel you are
one of themCustomers trust birds of the same feather
You are ready now to CAPITALIZE and CULTIVATE
1
2
3
4
5
A
B
CCultivate
C ontinue
Capitalize
C ommit
C lassify
CreateC onnect
C ol lect
Trust Building P hase Business Building P hase
This perpetual process ensures that
RelevantTimely, and
and then an input for the next wave