@frankjwest

Building for emotion

WF

@britehire

Frank West

CEO and Founder

A door slams shut

Turn to the internet, looking for help

Next door...

Turn to the internet, to plan their dreams

Special occassions

Health and fitness

Emergencies

Buying houses

Holidays

Looking for help

Job huntingJob hunting

Finding love

We consult the internet all the time

Life changing events

which means "to stir up"Adapted from the French word émouvoir

Emotion

feelings of anotherThe ability to understand and share the

Empathy

Put the user before the business goals

UX: User first

Visceral level: The first impression

Behavioural level: Usable functionality

Reflective level: The aftertaste

Don Norman

Emotional Design

Soft eggs

More than a picture

I want to die

@frankjwest@britehire

Thank you

WF