Post on 19-May-2015
description
Creating communities that love your brand
May 2012Auckland
@xero @cjlambert
www.xero.com
www.xero.com
Community
• Social objects• Channel strategy• Audience• People• Play
www.xero.com
Investment mix
www.xero.com
Channels and tactics
www.xero.com
Content marketing maturity model
www.xero.com
Resourcing – one day
www.xero.com
Resourcing
www.xero.com
Focus on audience
www.xero.com
Tell your stories
www.xero.com
Social objects
www.xero.com
Xero channels
twitter.com/xero
Blog.xero.com
www.xero.com
Encourage discussion
facebook.com
Xero community
www.xero.com
Amplify the audience
www.xero.com
Give to get
www.xero.com
Xero Channels
Google +
www.xero.com
People and faces
www.xero.com
Call to action
www.xero.com
Playground
www.xero.com
Playground
www.xero.com
xero.com/careers
@xero @cjlamberthttp://courtneylambert.co.nz
www.xero.com