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Current Trends in Online Recruitment

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Mervyn DinnenJobsite Content & Community Manager

@MervynDinnen

@JobsiteUK

Evenbase Quarterly Recruitment Review

• Based on in-depth, independent online research, carried out by market research agency HPI

• 500 job seekers and 200 recruiters

• First research in August 2008

Job seeker sample

• 50/50 split between active and passive

• Ages range from 23 and 54

• Salaries in range £18,000 – 50,000

• Mix of sectors

Business sample

• 75 corporate organisations (250+ employees)

• 75 SMEs (50 – 249 employees)

• 50 SoHos – Small Office/Home Office (10 – 49 employees)

• All respondents have input into hiring decisions, either solely, jointly or as influencers

Mix of company size and decision making responsibilities

43% of people feel worse about their job situation

Smaller businesses increase hiring

More faith placed in online resources

• Average number of vacancies per business increases

• Percentage advertised online increases from 54% to 70%

Online Job Boards still the most favoured route to market for businesses…

…though smaller businesses rely much more on personal and business networks

Job seekers favour job boards and are using agencies less

How job seekers are using job boards

• Browsing for jobs still top service

• CV Uploads increase 9%

• Research on sectors and companies also growing

CV uploads and location specific searches remain their most desired services, with

social and mobile least important…for now!

What is most important to businesses when choosing a job board?

Businesses currently prefer using the basic, no frills job board features of vacancy

advertising, CV searching and display of print adverts…

…and the most desired job board features also focus on CV services and ad formats

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The biggest trend affecting the job hunt process is the continuing rise in

smartphone usage…

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Smartphone usage amongst respondents continues to rise….

…from 47% in May 2010 to 71% in May 2012

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A third of job seekers are now using their smartphones for job seeking activities

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3 most common uses for smartphones in job hunting

• Browsing jobs online

• Browsing employers’ websites

• Job location searches

Mobile traffic growth – An overview

• The mobile web will grow 8 x faster than the internet grew in the 1990s (Google)

• Mobile data traffic has increased 3000% since 2008 - It’s expected to grow 40-fold over the next 5 years

• Sales of smartphones will exceed PC sales in 2012

• By April 2012, smartphone ownership had reached 45% of UK consumers - Plus 9% now own a tablet device

• The average web browsing usage for a UK smartphone user was 4 hours a week

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“It’s not about mobile but about understanding mobility.

Mobility means information, convenience, and social all served up on the go, across a

variety of screen sizes and devices.”

David Armano is EVP, Global Innovation & Integration, at Edelman Digital

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3 key pressures facing job seekers

• Doubt, uncertainty and lack of confidence

• Time and effort

• Staying on top of the search

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3 core job hunting times of the day

• Morning – e-mail alerts, checking opportunities whilst commuting

• At work – searching more covert, LinkedIn and social networks more important

• Evening – more detailed searching and research, key time for passive candidates

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In summary…

• Jobseekers increasingly rely on online resources for job hunting – job boards and company websites

• Posting jobs is still important – particularly for passive candidates

• Mobile is rapidly becoming the preferred method to access online information – is your site ready?

our job is searching for your job

Mervyn DinnenJobsite Content & Community Manager

@MervynDinnen

@JobsiteUK

Any questions?