Transcript of BUILDING BRIDGES Gaming in the new ERA and the importance of GSA.
- Slide 1
- BUILDING BRIDGES Gaming in the new ERA and the importance of
GSA
- Slide 2
- THE WORLD IS CHANGING AROUND US The Internet its size doubles
every 5.32 years Oct 2012: 620,480,777 domains Total users:
2,267,233,000 Global penetration: 34% Latin America growth: 1,310%
(2000-2012) 43% pop US growth: 153% (2000-2012) 79% pop Speed of
adoption is significantly faster as population gets more tech
savvy
- Slide 3
- THE WORLD IS CHANGING AROUND US Online revolution has changed
customer behavior Ebay is the worlds largest garage sale online
Expedia the worlds largest travel agency online Amazon the worlds
largest department store online Pokerstar the worlds largest poker
room online Mobile devices: 49% of time spend on gaming
applications and 30% on social networking applications
- Slide 4
- WHO ARE WE? An International Trade Association Formed in May
1998 Currently 64 members (operators, vendors, test labs) 44% US,
20% CA, 13%, EU, 10% AS 56% Vendors, 25% operators, 19% others We
are an association that enables collaboration between: The Industry
Domain (Suppliers / Operators / Test Labs) The Policy Domain
(Governmental Agencies and Regulators) Create information standards
(G2S, S2S, )
- Slide 5
- PLATINUM MEMBERS
- Slide 6
- GOLD MEMBERS SILVER MEMBERS BRONZE MEMBERS AFFILIATES /
ADVISORS
- Slide 7
- BOARD REPRESENTATION Alberta Gaming and Liquor Aristocrat Bally
IGT Isle of Capri Manitoba Ontario Lottery and Gaming Oregon
Lottery Penn National Gaming Spielo WMS Gaming
- Slide 8
- GSAS ROLE IN BRICK & MORTAR CASINO INDUSTRY Focused on
brick and mortar as there was a need Established committees to
support the industry Gained track record for the successful
creation of standards Successful due to participation from both
industry and policy domain
- Slide 9
- EVOLUTION OF DATA COMMUNICATION Multiple protocols in the
market: SAS, SS, BESS, ASP, QCOM, X-series, CC talk, GDAP, SDT,
GamPro, DXS, SuperSAS, BOB, and many more Our industry is plagued
by too many proprietary protocols You are NOT in control of your
business You are NOT able to innovate and differentiate your
product offering You will PAY more to maintain your current
infrastructures You will LOOSE new players
- Slide 10
- EVOLUTION OF DATA COMMUNICATION Lets Talk SAS SAS was created
by IGT early 1980 and for a long time IGT enjoyed a significant
market share in the US which lead to the defacto standard Last
functionality enabled by SAS was TITO announced in 1999 GSA took
control of SAS in 2004 Helped the industry by cleaning up this
de-facto industry standard Developed SAS certification program and
toolkit Industry embraced an end of life strategy: GSAs SAS version
was handed back to IGT end of 2009 Certification by GSA of SAS was
terminated end of 2009 Industry adopted G2S as replacement for SAS
effective 2010
- Slide 11
- Slide 12
- 1982 SAS era 2008 GSA era
- Slide 13
- EVOLUTION OF DATA COMMUNICATION The Cost Of A New Feature Heres
why Innovation has been slow 1 23 4 5 ____
- Slide 14
- Slide 15
- GSA STANDARDS TODAY List of GSA protocols G2S Game to System
(released 2006) S2S System to System (released 2004) GDS Game
Device Standard (released 2004) GAT Game Authentication
- Slide 16
- WHAT DO WE OFFER? Unfettered Data Access
- Slide 17
- COMMITTEES Technical Committees (S2S, G2S, TRA, GAT, GDS )
Architectural Oversight Committee Operator Advisory Committee
Player User Interface Committee Regulatory Advisory Committee
(formation stage) Online Gaming Committee (formation stage) Central
Reporting / Monitoring messaging standard External Interfaces
Geo-location, Player Verification, Payment Processors Brick &
Mortar Interfaces Player Tracking, Promotions, etc.
- Slide 18
- GLOBAL ADOPTION (70+ COUNTRIES)
- Slide 19
- OPERATOR PERSPECTIVE ALBERTA GAMING & LIQUOR
- Slide 20
- TECHNICAL BARRIERS Solutions tied to vendor proprietary
protocols SAS protocol no longer supported Integration capabilities
limited and complex Long time to market for new features and games
Technology obsolesce
- Slide 21
- ARCHITECTURAL REQUIREMENTS Maintain ownership and control over
Enterprise integration decisions as the Solution Integrator
Maintain ownership and control over key data Ensure a single view
of the player Analyze and make business decisions from an
Enterprise perspective Improve time to market and operational
processes Minimize the effects of Vendor Lock-in Minimize the
effects of Operator Lock-in
- Slide 22
- CURRENT ENVIRONMENT VLT channel was the first to convert to GSA
open protocols. Immediate benefits: Rich, detailed data captured
for analysis Data available is not dependent on the needs of the
host system. Download & Config from a central platform to
change game sets, operating systems, and peripherals Single,
industry standard security implementation Improved time to market
for new EGMs due to simplified integration Able to deploy an
increased variety of platforms and products GSA protocols are
extensible and can be easily evolved to meet business and player
needs Casino & Lottery channels are still using proprietary
protocols. Case Study for the Value of GSA Protocol
Implementation
- Slide 23
- InteroperabilityHigh risk, high cost, high time to market
Decreased risk and costs and faster time to market. Increased
ability to deploy a variety of platforms. Certified platforms can
be deployed with minimal risk & costs PASTTODAYFUTURE Gaming
FloorSerial connections leveraging vendor proprietary legacy
protocol Migrating to an open standard protocol, high speed enabled
floor Open standard extensible protocol, high speed floor
Responsiveness to Change LimitedDownload and configuration to EGMs
from s single central system Player initiated download and
configuration from a single central system Player
EngagementNoneDeveloping standards for PUI Bi-directional
communication with players Business IntelligenceAggregate data
design to meet the slot host needs Collecting detailed play data
Predictive analytics, real time dashboards SecurityVendor
proprietary security solution Industry standards security model
Single deployment of industry standard security model across
channels Gaming Channel Convergence Monolithic siloed gaming
solutions Groundwork in place for convergence Single deployment of
shared components, single view of the player
- Slide 24
- BUILDING BRIDGES Supporting the Industry through global
collaboration
- Slide 25
- PROLIFERATION OF ONLINE GAMING INDUSTRY Online Gaming is
proliferating beyond Europe into N. America There is now focus on
the connection between brick & mortar and online systems
Industry collaboration is critically important GSA has created the
Online Gaming Committee GSA created a trusted environment for the
Policy Domain in a framework of collaboration
- Slide 26
- ECOSYSTEMs CRITICAL CROSS POINTS Transparency - Regulatory
reporting & monitoring information Access - Operator data
across states and countries Stability Consistent connections
through standardization
- Slide 27
- ONLINE GAMING COLLABORATION Both industry and policy domain
will benefit from the work GSA can be doing in these domains. GSA
is not the one telling you what to do, we are here to serve the
industry. We have a successful track record for over 15 years and
successfully provided solutions that the industry requested GSA
continues to reach out and build bridges to support the
industry
- Slide 28
- EVOLUTION OF GAMING GSA formation: vendors, operators &
test labs GSA as Platform for Global Collaboration Protocol
Standards / Interoperability Cross Jurisdictional standard
reporting, Consumer protection INDUSTRY DOMAIN POLICY
DOMAINMonitoring / Reporting/Transparency Multiple Standards
- Slide 29
- MACROWIKINOMICS Anthony D Williams Macrowikinomics Mass
collaboration by engaging all stakeholders - is reinventing the way
businesses communicate, solve business problems, create value and
compete in the new world economy. We are faced with many global
threats that undermine global peace and stability: Cyber attacks
Food security (e.g.: tainted milk) Toxic toys Climate change Water
scarcity Emerging technologies Infectious diseases
http://anthonydwilliams.com/2011/01/20/a-regulatory-system-that-learns-and-improves/A
regulatory system that learns and improves
- Slide 30
- COLLABORATION - INNOVATE OR DIE
- Slide 31
- 1783+ VOLUNTEERS OVER 15 YEARS
- Slide 32
- UPDATES Education program Macau: Bachelor of Science in
Computing Gaming Technology GSA: one on - one training China
Lottery Online Co. European Regulator Briefing in Dec 4 Brussels
Gaming Industry Collaborative Summit 2014 Time has come for
industry collaboration AGA, NIGA, AGEM, GSA, NASPL, IAGR, NTGCR,
NCLGS, GTA, EGA, Expert Group, GREF, .
- Slide 33
- What Is The Price Of Freedom?
- Slide 34
- As Nevada Gaming Commissioner Randolph Townsend stated: Its not
about the green felt anymore, its not about dealing cards anymore,
its not even about slot machines anymore its all about technology
To interest the next generation of casino players, one has to be on
the cutting edge of technology. LETS TALK ABOUT TODAYS BUSINESS
REALITY IN THE GAMING
- Slide 35
- How Does It Feel To Be Trapped?
- Slide 36
- How Does It Feel To Be Handcuffed To Your Vendors?
- Slide 37
- This Is What I Need To Grow The Business! CMO to CIO
- Slide 38
- When Can You Make This Happen? CIO to Vendor
- Slide 39
- These Are My Terms And Conditions. Vendor to CIO
- Slide 40
- This Is The Best Our Vendor Can Do. CIO to CMO
- Slide 41
- Control your Own Destiny
- Slide 42
- Do You Want The Freedom To Drive Your Business?
- Slide 43
- What Is The Price Of Your Freedom?
- Slide 44
- Open Standards give you peace of mind
- Slide 45
- STANDARDS CERTIFICATION MEMBERSHIP www.gamingstandards.com
- Slide 46
- THANK YOU 15 Years Of Industry Collaboration