EMPLOYEEENGAGEMENTPLUGGING EMPLOYEES INTOTHE BRAND CULTURE

RETHINK & REFOCUSNow is the time to

EMPLOYEE ENGAGEMENTHow we define

EMPLOYEE ENGAGEMENTwithin our culture

EE depends on the organization and how you define it. To some organizations it relates to job satisfaction which really just

reflects a transactional relationship and is only as good as your last bonus or perk.

In the most successful companiesEE is a result of the brand

culture.

THE BRANDWe need to get employees plugged into

THE CULTUREWe need to get employees plugged into

WORKBrand culture directly impacts an organization’s…

ENVIRONMENTBrand culture directly impacts an organization’s…

OUTPUTBrand culture directly impacts an organization’s…

THE PEOPLEThe basic resource in any company is

NO CULTUREWithout the people there is

BRAND CULTUREEngaged employees make for a better

According to Gallup…BUT

70%of all employees

NOTare

actively engaged

$350BILLION

every single year

which costs companieson average about

CULTURE?What is our

OUR PEOPLEWith service brands like ours

are the face of our brand

CREATE A STRONGCustomer service is a clear opportunity to

one-on-one brand experience for our guests

BRAND EXPERIENCEThis guest service is directly tied to the

by one or two people who represent the brand

FOR OUR GUESTSAnd deliver the brand’s promised value

that keep them engaged in the brand

OUR PEOPLECREATE A STRONGBRAND EXPERIENCEFOR OUR GUESTS

SUPERSTARS!In fact, they are…

See Superstar Video

WE HAVE THE PROOFAnd we know it…

OUR BRAND CULTUREWe must continue to foster

BRAND EVANGELISTSWe need to engage our employees as

OUR BRAND PROMISELet them be heard by delivering

ON-DEMAND CULTUREWe have become an

EXPAND THE BRANDOffer them the resources in order to

Regular CEO-led meetings for all office & distribution centers

AE Life – Intranet & quarterly e-magazine

Regional store management meetings followed by “Take it Back” meetings at the store level

Customer First

Communication Center provides for personalized goal setting,Promotional news and new product knowledge

Fun…REALLY FUN work environment

All employees can be the voice of the company

When the economy meant cutbacks, everyone participatedIn making the tough decisions

Be a little weird.

Nuts about Southwest – employee blog featuringBrief articles/photos/videos by people throughout the company

Feature a “Star of the Month” on the careers page

Careers page also features quotes from employees andDay in the life of…video

TO CREATEBRAND CHAMPIONS?

How do we leverage our engaged employees

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Julia.Carcamo@islecorp.com

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