Post on 17-Jul-2015
Building Apps for the ExactTarget
Marketing Cloud
Ian Murdock, ExactTarget, VP Platform
@imurdock
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Code@ExactTarget
http://code.exacttarget.com
Dreamforce Developer Edition
http://code.exacttarget.com/hackathon-dreamforce
The ExactTarget Marketing Cloud
The ExactTarget Marketing Cloud
Data drives relevancy
Relevancy drives engagement
Decade in the platform business
Decade in the platform business
Integration Automation
Decade in the platform business
Decade in the platform business
Integration Automation Applications
Marketing Cloud Apps
Marketing Cloud Apps
Demo
Marketing Cloud Apps
• Marketing Cloud apps are
Web apps that use
ExactTarget Fuel and
integrate with the Marketing
Cloud via an iframe
with single sign-on (SSO)
Marketing Cloud Apps
• Marketing Cloud apps are
Web apps that use
ExactTarget Fuel and
integrate with the Marketing
Cloud via an iframe
with single sign-on (SSO)
App Center
App Center
App Center
App Center
App Center
App Center
App Center
App Center
ExactTarget Marketing Cloud
Single sign-on (SSO){
"exp": 1366605874,
"iss": "https://imh.exacttarget.com",
"request":
{
"claimsVersion": 1,
"user":
{
"id": 10083350,
"oauthToken": "w35ch4cxkrb2kqd33ujq2dde",
"internalOauthToken": "0bUh1dFrbTcU1MXj7VvrAbc3w1365Hecw6qSgL0caJzOjHepT9XHSEllucoDBAdNW",
"refreshToken": "2e33rrhev847jg97zt2zx333",
"expiresIn": 3600,
"email": "jmeketa@exacttarget.com",
"culture": "en-US",
"timezone”:
ExactTarget Fuel
APIs
APIs
<soap:Envelope xmlns:soap="http://schemas.xmlsoap.org/soap/envelope/">
<soap:Header>
<oAuth xmlns="http://exacttarget.com">
<oAuthToken>
ekg8tv73ypw58fsexhg57dvu
</oAuthToken>
</oAuth>
</soap:Header>
<soap:Body>
<RetrieveRequestMsg xmlns="http://exacttarget.com/wsdl/partnerAPI" xmlns:ns2=
<RetrieveRequest>
<ObjectType>List</ObjectType>
<Properties>ListName</Properties>
<Properties>Description</Properties>
<Properties>Category</Properties>
<Properties>ListClassification</Properties>
APIs
POST https://www.exacttargetapis.com/address/v1/validateEmail?
access_token=ekg8tv73ypw58fsexhg57dvu
{
"email": "iamaspamtrap@spam.com",
"validators": [
"SyntaxValidator",
"GlobalUnsubValidator",
"ListDetectiveValidator"
]
}
HTTP/1.1 200 OK
{
"email": "iamaspamtrap@spam.com",
"valid": false,
"failedValidation": "ListDetectiveValidator"
}
ExactTarget Fuel objects mapped to Force.com
objects
ExactTarget Fuel Force.com
Lists CRM Campaigns or Reports
Data Extensions Custom Objects
Contacts (Subscribers) CRM Contacts
List Subscription CRM CampaignMembers
Data Extension Fields /
Subscriber Attributes
Object Fields
Data Extension Keys Relationships
Marketing Events CRM Contact Activities
SDKs
public class PrintAllLists {
public static void main(String[] args)
throws ETSdkException
{
ETClient client = new ETClient(CREDENTIALS);
List<ETList> lists = client.getLists();
for (ETList list : lists) {
System.out.println(list.getName());
}
}
}
SDKs vs. APIs
public class PrintAllLists {
public static void main(String args[]) {
PartnerAPI service = new PartnerAPI();
soap = service.getSoap();
Client client = ClientProxy.getClient(soap);
Endpoint endpoint = client.getEndpoint();
Map<String, Object> outProperties = new HashMap<String, Object>();
outProperties.put(WSHandlerConstants.ACTION, WSHandlerConstants.USERNAME_TOKEN);
outProperties.put(WSHandlerConstants.USER, username);
PasswordCallbackHandler callback = new PasswordCallbackHandler();
callback.setPassword(password);
outProperties.put(WSHandlerConstants.PASSWORD_TYPE, WSConstants.PW_TEXT);
outProperties.put(WSHandlerConstants.PW_CALLBACK_REF, callback);
WSS4JOutInterceptor wssOut = new WSS4JOutInterceptor(outProperties);
endpoint.getOutInterceptors().add(wssOut);
endpoint.getOutInterceptors().add(new SAAJOutInterceptor());
endpoint.getInInterceptors().add(new LoggingInInterceptor());
endpoint.getOutInterceptors().add(new LoggingOutInterceptor());
RetrieveRequest retrieveRequest = new RetrieveRequest();
retrieveRequest.setObjectType("List");
retrieveRequest.getProperties().add("ListName");
RetrieveRequestMsg retrieveRequestMsg = new RetrieveRequestMsg();
retrieveRequestMsg.setRetrieveRequest(retrieveRequest);
RetrieveResponseMsg retrieveResponseMsg = soap.retrieve(retrieveRequestMsg);
for (APIObject apiObject : retrieveResponseMsg.getResults()) {
List l = (List) apiObject;
System.out.println(l.getListName());
}
}
}
Fuel UX
Fuel UX: Controls
Fuel UX: Controls
Fuel UX: Components
Fuel UX
<!DOCTYPE html>
<html class="fuelux">
<head>
<link href="http://fuelcdn.com/fuelux/2.4.0/css/fuelux.css" rel="stylesheet" ty
<link href="http:///fuelcdn.com/fuelux/2.4.0/css/fuelux-responsive.css" rel="st
<script src="http://ajax.googleapis.com/ajax/libs/jquery/1.9.1/jquery.min.js" t
<script src="http://fuelcdn.com/fuelux/2.4.0/loader.min.js" type="text/javascri
</head>
<body style="padding: 20px;">
<div id="MySearch" class="input-append search">
<input type="text" class="input-medium" placeholder="Search">
<button class="btn">
<i class="icon-search"></i>
</button>
</div>
</body>
</html>
Fuel UX: Declarative
<!DOCTYPE html>
<html class="fuelux">
<head>
<link href="http://fuelcdn.com/fuelux/2.4.0/css/fuelux.css" rel="stylesheet" ty
<link href="http:///fuelcdn.com/fuelux/2.4.0/css/fuelux-responsive.css" rel="st
<script src="http://ajax.googleapis.com/ajax/libs/jquery/1.9.1/jquery.min.js" t
<script src="http://fuelcdn.com/fuelux/2.4.0/loader.min.js" type="text/javascri
</head>
<body style="padding: 20px;">
<div id="MySearch" class="input-append search">
<input type="text" class="input-medium" placeholder="Search">
<button class="btn">
<i class="icon-search"></i>
</button>
</div>
</body>
</html>
Fuel UX: Programmatic
<!DOCTYPE html>
<html class="fuelux">
<head>
[...]
<script>
$(function () {
$('#MySearch').on('searched', function (e, searchText) {
processSearch(searchText);
}).on('cleared', function () {
clearSearchResults();
});
});
</script>
</head>
<body style="padding: 20px;">
<div id="MySearch" class="input-append search">
<input type="text" class="input-medium" placeholder="Search">
<button class="btn">
<i class="icon-search"></i>
HubExchange
Learn more…
Ian Murdock
VP Platform,
@imurdock