BUILDING AN ONLINE MARKETING
PLAN
Will Hanke
Making Two Assumptions
1. You Have a Website
2. You Want More Customers
+ =
Your Online Marketing Plan
1. Define Your Target Market
2. Create Relevant Content
3. Promote Your Content
Reach Them Where They Are
Match Persona to Ad Campaign
Target By Persona Traits
Customized & Segmented Emails
4. Tell Visitors What to Do Next
Offer Something Related
Get Them in Your System!
Questions & Answers
Challenge:
Add CTA’s to Your Pages
Thank You!
314-514-5SEO