The role and development

of cyclists’ organisations

Kevin Mayne, Development

Director ECF

ECF gratefully acknowledges financial

support from the European Commission.

ECF’s challenge – how can we help?

International support for

cycling

National support for

cycling

Local support

for cycling

How can we help?

• Understand how cycling helps

society and governments

• Understand how successful

cycling organisations fit in to

the big picture

• Help to develop and grow

3

Context: Troubles ahead

The world is changing

unsustainably

– Peak oil

– Climate change

– Obesity

– Mobility failures

• Congestion, road safety, parking, mental health, ill

health, pollution

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Cycling

Land use

Health

Sport &

tourism

Env

Transport

Education

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€138M€40M€4M€100k€25k

6

7

How can we help?

• Understand how cycling helps

society and governments

• Understand how successful

cycling organisations fit in to

the big picture

• Help to develop and grow

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We have the solution –

why don’t they listen?

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10

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So should cycling change?

• No, cycling works but

advocacy must be:

• Consistent

• Resourced

• Professional

• Political

• United

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Civil advocacy

Not for profit

Independent

Politically aware but politically neutral

Industry & business

For profit

For employment

Regulation and deregulation

Government allies

Setting political agenda

Funding and commissioning

More people cycling, more often

How can we help?

• Understand how cycling helps

society and governments

• Understand how successful

cycling organisations fit in to

the big picture

• Help to develop and grow

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Mega trends?

Jobs

Tourism

Services

Congestion

Business

Employability

Public

transport

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Sport

Climate

change

Road safety

Health

Children

Mega trend – city cycling

Jobs

Services

Congestion

Business

Employability

Public

transport

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Mega trends – cycle tourism

Jobs

Tourism

Services

Congestion

Business

Employability

Public

transport

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Civil advocacy

Not for profit

Independent

Politically aware but politically neutral

Industry & business

For profit

For employment

Regulation and deregulation

Government allies

Setting political agenda

Funding and commissioning

More people cycling, more often

How can we help?

• Understand how cycling helps

society and governments

• Understand how successful

cycling organisations fit in to

the big picture

• Help to develop and grow

19

ECF member groups - membership

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Who is

Highly effective?

Getting results?

Sustainable?

And who can change?

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Civil advocacy

Not for profit

Independent

Politically aware but politically neutral

Industry & business

For profit

For employment

Regulation and deregulation

Government allies

Setting political agenda

Funding and commissioning

More people cycling, more often

Complementary approaches

• European best

practice sharing

• US “Winning

campaigns”

PeoplePoweredMovement.org

2005

2006

2007

O C

O C

O C

Each year the

organization (“O”)

grows stronger

and is able to

take on a bigger campaign (“C”)

the next time,

which leads to a

creating an even

stronger

organization.

PeoplePoweredMovement.org

Issue Selection

1. Aligns with successful model campaigns

2. Is winnable

3. Results in real improvement in the community

4. Results in long-term community improvement

5. Involves important groups of people

6. Fits organization’s mission and culture.

7. Involves current members in a meaningful way

8. Attracts new members

9. Many care, at least a few are passionate

10. Builds your organization’s political power

11. Leverages positive media attention

12. Has strong income potential

PeoplePoweredMovement.org

Choosing your issue:

The best campaigners

not only win, but build

their organization and

movement for bigger

victories later.

Alliance Take Home Tip

27

Civil advocacy

Not for profit

Independent

Politically aware but politically neutral

Industry & business

For profit

For employment

Regulation and deregulation

Government allies

Setting political agenda

Funding and commissioning

More people cycling, more often

How can we help?

• Understand how cycling helps

society and governments

• Understand how successful

cycling organisations fit in to

the big picture

• Help to develop and grow

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Thank you

k.mayne@ecf.com