Building a Sales Funnel for Your Service Online

How to Connect the Dots

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Agenda

Session Overview (5 minutes)

The Sales Funnel 101 (10 minutes)

Common Funnel Pitfall (10 minutes)

Connecting the Dots (10 minutes)

Creating Your First Funnel (15 minutes)

Questions & Answers (10 minutes)

Overview

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Learning Objectives

1.  Define the stages of the sales funnel

2.  Explain the sales funnel concept and why it is important

3.  Identify common pitfalls when attempting to support the funnel

4.  Create a simple sales funnel for your service(s)

Overview

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Session Overview

●  Many companies “do marketing”…

●  No clear understanding of how a stranger becomes a customer

●  This leads to: ○  Campaigns that don’t match goals

○  Minimal impact on the bottom line

Overview

The Sales Funnel 101

What is a sales funnel?

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

What is a Sales Funnel?

Sales Funnel 101

●  The process in which a business acquires new customers

●  You have to funnel prospects down in order to get new clients

●  To further explain, let's separate the funnel into stages

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Stages of a Sales Funnel

Sales Funnel 101

Stage 1: Awareness

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Stages of a Sales Funnel

Sales Funnel 101

Stage 1: Awareness

Stage 2: Interest

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Stages of a Sales Funnel

Sales Funnel 101

Stage 1: Awareness

Stage 2: Interest

Stage 3: Decision

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Stages of a Sales Funnel

Sales Funnel 101

Stage 1: Awareness

Stage 2: Interest

Stage 3: Decision

Stage 4: Action

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Why a Sales Funnel Matters

●  Visualize the journey

●  Generate leads

●  Analyze & improve your business ○  Find out what works and what doesn’t

○  Establish metrics to review/manage

Common Funnel Pitfalls

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Common Funnel Pitfalls

●  Always looking for more

Common Pitfalls

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Common Funnel Pitfalls

●  Always looking for more

●  Using a CRM

Common Pitfalls

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Common Funnel Pitfalls

●  Always looking for more

●  Using a CRM

●  Unequipped sales team

Common Pitfalls

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Common Funnel Pitfalls

●  Always looking for more

●  Using a CRM

●  Unequipped sales team

●  Not measuring each stage

Common Pitfalls

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Common Funnel Pitfalls

●  Always looking for more

●  Using a CRM

●  Unequipped sales team

●  Not measuring each stage

●  Not targeting the right audience

Common Pitfalls

Connecting the Dots

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

A successful sales funnel includes:

●  Great offer (Irresistible offer is even better)

●  Marketing strategies

●  Localized approach

●  Testing

●  Time

●  Money

Connecting the Dots

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

In the end you will get:

●  New leads

●  New customers

●  New marketing/sales strategies

●  Better understanding of the sales process

Connecting the Dots

Creating Your First Sales Funnel

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Creating Your First Sales Funnel

1.  Identify local keywords

2.  Choose how to reach your audience

3.  Create an awesome website

4.  Build customer reviews

5.  Give an irresistible offer

6.  Finalize the purchase

Creating a Funnel

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

1. Identify local keywords

●  “septic pumping Indianapolis in”

●  “septic pumping near me”

●  “portable toilet rental Indianapolis in”

●  “portable toilet rental near me”

Creating a Funnel

(Come to my next session or text web to 720 613 5200)

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

2. Choose how to reach your audience

●  SEO

●  PPC

●  Social Media

Creating a Funnel

(come to my next session or text web to 720 613 5200)

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

3. Create an awesome website

●  Answer your customers questions ○  Blog articles / FAQ pages

●  Display trust signals ○  Testimonials

○  Credentials

○  Experience

○  Pictures of staff

○  Pictures from completed jobs

Creating a Funnel

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

4. Build customer reviews

●  Influence new leads with good reviews

●  Google My Business, Yelp etc.

Creating a Funnel

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

5. Give an irresistible offer & collect info

●  Offer a discount

●  Give them an exclusive offer

●  Collect their contact information

●  Encourage them to reach out

●  Make it easy to reach you

Creating a Funnel

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

6. Finalize the purchase

●  Direct them to your sales page

●  Connect them with your sales rep

Creating a Funnel

Measure!

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Measure!

●  At least once a month

●  Measure numbers at each stage

●  Understand your “conversion metrics”

●  Review/correlate to reasons why

●  Make changes, rinse, repeat

Creating a Funnel

Questions?

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Questions & Answers

●  How can we help?

●  What do you need?

●  Next steps?

Q&A

Thank you for attending!

Overview Sales Funnel 101 Common Pitfalls Connecting the Dots Creating a Funnel Q&A

Where to get this presentation:

Text servicecore to 720 613 5200

Or visit servicecore.com/wwett18

This concludes the education portion of the session.