Post on 16-Jul-2015
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BUILDING A FOUNDATION FOR GROWTH
CEZARY PIETRZAK Startup Garage
Wellington, New Zealand February 18, 2015
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WHAT I’LL SHARE TODAYMy key takeaways on startup marketing & growth
Things you’d like to know / Q&A
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#2
PHOTO SHARING APP FOR NEW MOMS MOMENTS & PLACES
‘FIRSTS’ DOCTOR’S VISITS
EMAIL UPDATES TO FRIENDS FAMILY VISITS FEEDING TIME
EXAMPLE: PHOTO SHARING APP FOR NEW MOMS
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#2
EXAMPLE: INSIGHTS & CHANNELS
PHOTO SHARING APP FOR NEW MOMSINSIGHTS & CHANNELS
INSIGHT: MOM SPENDS A LOT OF TIME AT HOME CHANNEL: TV, DELIVERY SERVICE
INSIGHT: MOM GOES TO DOCTOR’S CHANNEL: PEDIATRICIAN OFFICES
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#5
CUSTOMER OBJECTIONS
I DON'T REMEMBER WHAT X IS I'M SKEPTICAL ABOUT X
I DON'T HAVE TIME TO DO X I MISSED THE EMAILS SO WASN’T AWARE
I FEEL X IS TOO EXPENSIVE I FEEL X IS TOO COMPLICATED
I'M LOOKING FOR SOCIAL PROOF
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#6
REFERRAL PROGRAM CHECKLIST
MAP OUT THE REFERRAL FUNNEL
BUILD AWARENESS
PERSONALIZE THE EXPERIENCE
AUTOMATE INVITATIONS / GMAIL OAUTH
USE THIRD-PARTY TOOLS
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#7
REFERRAL LIST
DO YOUR RESEARCH
BUILD A STRONG CASE
UNDERSTAND COMPANY PRIORITIES
MEASURE CORRECTLY
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SUM
MAR
Y
1. START WITH A STRONG FOUNDATION 2. PUT PEOPLE FIRST, CHANNELS SECOND 3. PRIORITIZE CHANNELS 4. MAKE RETENTION THE FOCUS OF YOUR BUSINESS 5. CREATE STRONG HYPOTHESES 6. CODIFY GOODWILL VIA REFERRALS 7. MAKE GROWTH A TEAM SPORT 8. WIN WITH PROCESS, NOT TACTICS