Transcript of Building a Blog Identity with Integrity
- 1. Building a Blog Identity with Integrity (a.k.a how to grow
your blog without selling your soul)
- 2. Magic Marker August 4, 2013 3 BREAKING NEWS
- 3. Meet Food and the Fabulous
- 4. Mekong Delta, 2013
- 5. Magic Marker August 4, 2013 6 And they think So, you eat for
free, hey!
- 6. Magic Marker August 4, 2013 7 BLOG IDENTITY SPONSORSHIP
INDEPENDENT BLOGS DISCLOSURERELATIONSHIPS Building an Identity
- 7. Magic Marker August 4, 2013 8 Who am I?
- 8. Magic Marker August 4, 2013 9 Facebook Instagram Twitter
YouTube PinterestGoogle + Vine Flickr Social Media =
Microblogging
- 9. Magic Marker August 4, 2013 10 Microblog in Action
- 10. Magic Marker August 4, 2013 11 Blogging is like cake
Layers
- 11. Magic Marker August 4, 2013 12 Engage Demonstrate kindness
Fellow bloggers Demonstrate goodwill Get involved! Hotel/Lodge,
DMO, P.Rs Understand industry expectations Your Blog Readers Comm-
unity Industry Relationships Content Family, Community, the Net
Credit sources, Protect your content Your writing
- 12. Magic Marker August 4, 2013 13 Free lunch? No such thing!
*Image from web
- 13. Magic Marker August 4, 2013 14 Travel Blogging Its
Complicated! Competition Complicated Challenges Sponsorship Junk
Content Focus on Reader Disclosure Sponsorship
- 14. Magic Marker August 4, 2013 15 Conflict of Interest Gushing
Tweets, objectivity marred Declare incentives Long-term
relationships Transparency Building Trust Disclosure
- 15. Magic Marker August 4, 2013 16 The FTC (Federal Trade
Commission) Bloggers and Sponsors obliged to declare freebies
Legislation? Prominent Disclosure Tweets to carry #ad #paid, start
of tweet No misleading info e.g. Worlds Best Hostel ? ? In SA
Consumer Protection Act Roussillon, 2013
- 16. Magic Marker August 4, 2013 17 Independent Blogging is it
for you? In Provence Verte, 2013
- 17. Remember Nothing is free Nothing is more important than
your integrity
- 18. Magic Marker August 4, 2013 19 The Trolls!
- 19. Head up and Blog Strong!