HalfmoonYogaHalfmoonYoga

B•B•Q

Build Your Marketing ToolkitA framework for small businesses

and organizations.

© 2014

/GhostPartner @GhostPartner+GhostPartner

Howard Flint | CEO Howard@GhostPartner.com

/GhostPartner @GhostPartner+GhostPartner

Content Marketing:

Email marketing

Company newsletters

Anything that has writing

Social Media strategy & marketing

SEO

WordPress Websites

Blog content

Engage your

clients

GetTheseSlides

make sure we have your email address

GhostPartner.com

Great

Big

Hugestick around until the end for a special offer

Email

Web

Social

Content Marketing

7

Grow with Constant ContactGet results fast, with affordable, easy-to-use

engagement marketing tools and free coaching.

Offers& Promotions

Events& Registrations

Newsletters& Announcements

Feedback& Surveys

8

Marketing has changed

Goals and objectives

4 Pillars of Marketing SuccessGet found (discoverability)

Nurture relationships, grow your lists,increase loyalty

Use campaigns that drive action

Analytics and decision-making

Next steps

Agenda

Marketing | Goals & objectives | 4 pillars | Next steps

MarketingYou have an advantageYou can be your authentic self

11

marketing

Marketing

At its core, marketing is abouteliciting a physical and measureable

response

12

Marketing

Marketing has changed.

Find

Marketing then. Marketing now.

Convert

Keep

17© Constant Contact 2012

Marketing

Engagement marketing

~10%Newbusiness

~90%Currentcustomers

18

Marketing

Engagement marketing

newbusiness

~90%Word of mouth

~10%New prospects

Newbusiness

19

Marketing

Engagement marketing

~9%Word of mouth

~1%New prospects

~90%Currentcustomers

20

Marketing

Engagement marketingis marketing for the other 99%

99%

21

Marketing

Engagement is the new word of mouth

23

Marketing

Small business marketing

isn’tColor schemes

Catchy slogans

Super Bowl ads

“Pretty” emails

24

Marketing

Small business marketing

isGetting

measureableresults

Delivering onyour promise

Nurturing relationships

Marketing | Goals & objectives | 4 pillars | Next steps

26

Goals & objectives

Marketing goals

new customers, donorsReach

repeat business, supportDrive

leads and relationshipsNurture

members, advocates, volunteersEngage

donations, revenueIncrease

27

Goals & objectives

Get more specific with objectives

donations this monthDrive

content to tradeshow leadsDeliver

seats on a SundayFill

28

Goals & objectives

Get more specific with objectives

seats on a SundayFill

33

Goals & objectives

Is it a good objective?Three questions to ask

Will achieving this objective help my business grow?

1 2

Is this objective attainable?

3

How will I measure it, ormy progress towards it?

Marketing | Goals & objectives | 4 pillars | Next steps

36

4 Pillars

Getting found & discoverability

Engage & nurture

relationships

Campaigns that drive action

Analytics & making

decisions

37

4 Pillars

Getting found & discoverability

Engage & nurture

relationships

Campaigns that drive action

Analytics & making

decisions

Mobile

Search & SEO

Social

ListingsOpen

38

4 Pillars

Getting found & discoverability

Engage & nurture

relationships

Campaigns that drive action

Analytics & making

decisions

Engagement marketing

List growth & management

Loyalty

PermissionCAN-SPAM compliance

THANKYOU

BonusOff

Mobile

Search & SEO

Social

ListingsOpen

39

Engagement marketing

List growth & management

Loyalty

PermissionCAN-SPAM compliance

THANKYOU

BonusOff

4 Pillars

Newsletters & Announcements

Feedback & Surveys

Offers & Promotions

Events & Registration

Getting found & discoverability

Engage & nurture

relationships

Campaigns that drive action

Analytics & making

decisions

Mobile

Search & SEO

Social

ListingsOpen

40

Results & reporting

Analytics – “so what?”

Adjustment and iteration

Hypothesis testing

Newsletters & Announcements

Feedback & Surveys

Offers & Promotions

Events & Registration

Engagement marketing

List growth & management

Loyalty

PermissionCAN-SPAM compliance

THANKYOU

BonusOff

4 Pillars

Getting Found & Discoverability

Engage & Nurture

Relationships

Campaigns That Drive Action

Analytics & Making

Decisions

?

Mobile

Search & SEO

Social

ListingsOpen

41

4 Pillars

Getting Found & Discoverability

Engage & Nurture

Relationships

Campaigns That Drive Action

Analytics & Making

Decisions

Newsletters & Announcements

Feedback & Surveys

Offers & Promotions

Events & Registration

Engagement marketing

List growth & management

Loyalty

PermissionCAN-SPAM compliance

THANKYOU

BonusOff

Results & reporting

Analytics – “so what?”

Adjustment and iteration

Hypothesis testing?

Mobile

Search & SEO

Social

ListingsOpen

Marketing | Goals & objectives | 4 pillars | Next steps

43

Next steps

This is important

44

Next steps

You can do this!

45

Next steps

Start where you areAnd where your customers andrelationships are.

SAVE!

HalfmoonYogaHalfmoonYoga

B•B•Q

Want to learn more?

www.constantcontact.comSelect Resources » Local Learning » Seminars

Local learning near you…

Want help in your area?

marketplace.constantcontact.comSelect “Services” and use search box to find a partner near you

Expert partners near you…

© 2014

© 2014

2014 Future WorkshopsAll workshops are from 9 - 11 am,

Keller Williams Realty, 540 Lake Center Parkway, Ste. 201, Cumming, GA

Thursday, June 19Email and Social Engagement Campaigns That Drive Action 

Thursday, Aug. 21A Morning of Social Media 

Friday, Sept. 19Creating Offers and Promotional Campaigns That Drive Action

Thursday, Oct. 16Event Marketing Campaigns That Drive Action

Thursday, Nov. 20Customer Insight & Research Campaigns That Drive Action

Great

Big

Hugestick around until the end for a special offer

HalfmoonYogaHalfmoonYoga

B•B•Q

© 2014

Quick Start Email> Social

MarketingPromotion

You will receive…1. FREE Constant Contact™ Account Setup2. FREE Website Match Email Template3. FREE Import of your lists 4. PLUS Ghost Partner will pay for your first month

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