Lincoln Murphy@lincolnmurphy
Build a Customer-centric Growth Engine in 3 Easy Steps
EVERYTHING IS EASY IN MODERATION
Step 1: Define Customer Success-driven Growth
“LOAD THE SPACESHIP WITH ROCKET FUEL” - ULTIMATE WARRIOR
Step 2: Create a foundation for Customer Success-driven Growth
“I LAY IT OUT, FOR Y’ALL TO PLAY IT OUT” - HUGGY BEAR
Ideal Customer Profile + Desired Outcome
@lincolnmurphy
ULTRA! MARKETING FORMULA™
DESIRED OUTCOME
@lincolnmurphy
Step 3: Take Massive Action
GO BIG AND GO HOME (YOU CAN HAVE BOTH!)
Orchestration + Logical Intervention +
Appropriate Offer@lincolnmurphy
EFFORTLESS UPSELLING FORMULA™
LOGICAL INTERVENTION
Time Milestone Trigger@lincolnmurphy
Add-ons Licenses or Seats Additional Capacity Services Training Internal Expansion
@lincolnmurphy
APPROPRIATE OFFER
QUICKLY DOUBLE RECURRING REVENUE
Short-circuit Offer + Ascension Offer = Exponential Growth
@lincolnmurphy
QUICK REVENUE DOUBLING FORMULA™
Timing Success VectorAppropriateness
@lincolnmurphy
WOM ACCELERATOR METHOD™
Timing PrescriptiveInfiltrate their Network
@lincolnmurphy
EXPONENTIAL EXPANSION FRAMEWORK™
@lincolnmurphysixteenventures.com/cxl