#Build2016

Monetize your app using Windows Store monetization platformMatt Sullivan, Principal Program ManagerKiran Bangalore, Principal Program Manager

Monetization Platform with vibrant partner ecosystem

Smart Monetization platform does heavy lifting for you so you can focus writing your app

Microsoft will on-board more partners and connect them in the cloud

We will give you the analytics & insights so you get the best ROI from the right partner

engage monetizebuild acquire

Agenda Code walkthrough in C++ Rank based mediation in Dev Center

Bing Intent Ads Affiliate Ads

Prerequisites to Code Walkthrough Visual Studio 2015 Windows SDK for Windows 10 Microsoft Store Engagement and

Monetization SDK

Blank App (Universal Windows) Visual C++ Reference to “Microsoft Universal

Advertising SDK” Namespace references in XAML and CPP

Microsoft::Advertising::WinRT::UI

Demo: Code and Dev Center

Matt Sullivan

New Monetization Methods

Announcing Bing Intent Ads

Bing Intent Ads

Bing Relevance Engine

Ad b

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Improved Yield & eCPM through Bing Intent AdsBing ads scale demand

Usercontext

App keywords & context Bing Relevance

Engine

Ad b

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Ratings & Reviews | Click-to-Call

Leverage Store data to display bing ads with App extensions driving installs &

app engagement

Bing Intent Ads DemoKiran Bangalore

Announcing Affiliate Ads

You can now be a Microsoft Store Partner

Microsoft Affiliates Program

Affiliate Ads

ads conversions commissions* Subject to change

1% ~ 10%*

Affiliate Ads• Easy Sign-up

• No Republishing your app

• Auto selection of best performing products / Apps / IAPs

• Auto-creation of Ads

• Reports in the Dev Center

• Normal Payouthttp://www.microsoftaffiliates.com/

Affiliate Ads DemoKiran Bangalore

Call to Action Install the latest SDK: http://aka.ms/store-em-sdk AdControl and InterstitialAd APIs AdMediator for banners if you use multiple SDKs

Visit Dev Center often – it’s the portal for monetization Mediate by rank or by weight Look for mediation on interstitials Keep checking back for new ad networks

Sign up for Affiliate Ads Look for Bing Intent Ads

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