Post on 02-Jun-2018
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Sitting is the disease of our time
-James A. LevinObesity Speciali
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Design Brief
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Physical Activity?
WHO defines physical activity as any bodilymovement produced by skeletal muscles thatrequires energy expenditure including activitiesundertaken while working, playing, carrying outhousehold chores, travelling, and engaging inrecreational pursuits.
The term physical activity should not be confusedwith exercise, which is a subcategory of physicalactivity that is planned, structured, repetitive,and aims to improve or maintain one or morecomponents of physical fitness. Both, moderateand vigorous intensity physical activity brings healthbenefits.
The intensity of different forms of physical activity
varies between people.
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Physical Inactivity?
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The 4th highest risk factor
for deaths worldwide!
WHO Member States have
agreed to reduce physicalinactivity by 10% by 2025.
Causes 3.2 million deaths
every year
Takes almost as many lives
as smoking does.
1/3 adults is not as active
as he should be.
Physical Inactivity?
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Physical Inactivity
is a risk factor for:
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Objective
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WHO Guidelines
Global Recommendations onPhysical Activity for Health
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Target Audience
#1 Stationary Adults (18-55 years)
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Target Audience
#2 Inactive Kids(5-12 years)
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User Personas
Bruce Simpson Margaret Thatcher
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Strategy
#1 Adults
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Strategy
#2 Kids
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Aligning with the WHO
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Media?
#2 Kids#1 Adults
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The Logo
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The Logo
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The Logo
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The Logo
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Solution 1.1
#1 Adults
USERNAME
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Inactivity can kill youWould you like to be more active?
Sign Up!Its Free
USERNAME
PASSWORD
Mazhar94
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Physical Inactivity
Risk factor for:Cardiovascular disease
DiabetesBreast & Colon Cancer
ObesityDepression
HypertensionOsteoporosis
Our bodies werebuilt to move.
With machinesdoing most of our
work for us, we havebecome very
physically inactive.This makes us
susceptible to awide range ofdisorders. 3.2
MILLION
DEATHSevery year!
Physical Inactivity causes
4thDEATHS
risk factor forhighest
worldwide.
1/3ADULTSis notas active ashe should be.
*The above are WHO statistics
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Its easy to Budge!
1. Visit www.budge.com
2. Once you Sign Up/Log In,you will be redirected to yourpersonal solution page.
3. Now, follow the Day-to-DayBudge& Intense Budgeprogrammes.
Day-to-Day Budge:
This programme provides you with
quick tips or activities that keep you
healthy within your workspace-
through the day!
Intense Budge:
This programme helps you get the
required amounts of moderateto
intense physical activity per week.
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Connect with us:
@budgeofficial
#timetobudge
www.facebook.com/budge queries@budge.com
Go to Sign Up!
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Solution 1.2
#1 Adults
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2:00pm
I T S T IME TO
Walk to the watercooler on your floor,and drink 2 glasses
of water.
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11:30am
I T S T I M E TO
Perform wrist, armand shoulder
stretches as shownwww.budge.com/stretchpack
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Solution 2
#1 Adults
Your chair is
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Your chair is
Cardio-Vascular diseaseDiabetesBreast & Colon CancerObesityDepression/HypertensionStrokeOsteoporosis
LETHAL
Physical Inactivity is a risk factor for:
Its harmful to spend hours sitting.We would like to help you be more active!
Join the initiativeagainst Physical Inactivity
www.budge.com
We were designed to be
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We were designed to be
Cardio-Vascular diseaseDiabetesBreast & Colon CancerObesityDepression/HypertensionStrokeOsteoporosis
MOBILE
Physical Inactivity is a risk factor for:
Its harmful to spend hours stationary.We would like to help you be more active!
Join the initiativeagainst Physical Inactivitywww.budge.com
A pill to cure
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A pill to cure
Cardio-Vascular diseaseDiabetesBreast & Colon CancerObesityDepression/HypertensionStrokeOsteoporosis
DEPRESSION?
Physical Inactivity is a risk factor for:
Give up on anti-depressants.Exercise will keep you happy!
Join the initiativeagainst Physical Inactivitywww.budge.com
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Solution
#2 Kids
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