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Transformationin the Digital Age."Digital Transformation Meeting!November 19, 2014

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1A Digital First World

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There’s a new world order

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With tons of opportunity for all

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Voters. Influencers. Moms. Donors. Volunteers. Activists. Millenials. Networkers. Do -Gooders. Sharers.Organizers Influencers. GenXers. Mover"GenXers, & The

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2Blue State Digital

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We got our start on the campaign trail

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Today, we work with the world’s leading nonprofits, foundations, and brands...

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c

..to build and mobilize communities to take action."

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30,000,000,000 "$1,900,000,000"

228,500,000"600"

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Results

emails sent"dollars raised"actions taken"websites built"Presidents elected

We help our clients create change—in their organizations, in the marketplace, and in society.

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Mission

Today we want to discuss how to evolve your organization to leverage digital easily and effectively.

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Transforming your relationships

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3Why is it so hard?

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88% of execs said “yes” when asked if their organization was undergoing a formal digital transformation in 2014.

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25% had mapped out digital customer journey and had clear understanding of touchpoints.

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So, you aren’t alone if you haven’t started working on a digital strategy transformation."!

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Silo’d teams"Legacy technology"Inaccessible data"Culture"

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Common Challenges

Silo’d teams"Legacy technology"Inaccessible data"Culture"

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Common Challenges

Silo’d teams"Legacy technology"Inaccessible data"Culture"

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Common Challenges

Silo’d teams"Legacy technology"Inaccessible data"Culture"

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Common Challenges

Silo’d teams"Legacy technology"Inaccessible data"Culture"

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Common Challenges

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4Transforming your organization

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Give digital a seat at the table

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Focus relentlessly on user experience

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Create lean, nimble teams

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Build systems where tech gets out of the way

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Ask me anything."snewhall@bluestatedigital.com

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