Post on 02-Jun-2018
8/10/2019 Brosur MM-2
1/66
8/10/2019 Brosur MM-2
2/66
CONTENTS 3 Prasetiya Mulya Foundation
4 Message from The Dean
7 Why Prasetiya Mulya ?
9 Prasetiya Mulya Business School 10 MM Faculty Members
14 Atmosphere
16 Facilities
18 Student Profiles
23 Program Curriculum 24 Regular MM
30 Executive MM in Business Management
36 Executive MM in Strategic Management
43 Learning Program 44 Learning Methods
46 Business Plan
47 CEO & Guest Lecture
48 Student Activities
49 International Competition
51 Career Development
Welcome to the business school
that will take you to see the world
from a different perspective.
Welcome to Prasetiya Mulya.
& Business Networking 52 Career Development
54 Alumni Relations
56 Corporate Partners
61 Program Admission
8/10/2019 Brosur MM-2
3/66
Best practice education is a collective debt of
the current generation to future generations.
Djisman Simandjuntak
Chairman of the Prasetiya Mulya Foundation
Professor of Business Economics
Building 2, PMBS Cilandak Campus
8/10/2019 Brosur MM-2
4/66
3
The school's various programs have contributed to
the development of Indonesian business entrepreneurs
and professionals in acquiring the best management
practices needed in the global world. The Prasetiya Mulya
Foundation moves forward to fulfill its noble pledge in
educating Indonesian people.
PRASETIYA MULYA
FOUNDATIONTe Prasetiya Mulya Foundation(Yayasan Prasetiya Mulya (YPM)) wasestablished by a group of prominentIndonesia businessmen in Jakarta,19 May 1980.
Initially, Prasetiya Mulya's philanthropic mission spread into
several programs and activities such as social projects,
scholarship programs, assistance to victims of natural
disasters, etc. The founders, intellectuals with business
backgrounds, realized that Prasetiya Mulya's core mission
should contribute to building the nation through intellectual
enhancement thus through education and training
programs in business and management.
In the 2nd year of its 30 years of establishment, Prasetiya
Mulya or Noble PledgeFoundation, set up the Prasetiya
Mulya Business School renown as the leading educational
institution offering degree and non degree programs
in the field of business to help advance the business
community and improve the competence of Indonesian
businesspeople. The school pioneered in 1982 the first
Master of Business Administration (MBA) program in
Indonesia, now by decree called by Magister Management
program.
Board of Trustees
ChairmanSoedono Salim*
MembersEka Tjipta Widjaja* William Soeryadjaya* (RIP) Anthoni Salim
Ciputra, Dr. Ir. Edwin Soeryadjaya Frankie Nurimba, Dipl.Ing. (RIP)Franky Oesman Widjaja Harry Tjan Silalahi, SH Ibrahim Risjad
Ipung Kurnia, MBA Jauw Tjong Kie Jusuf Wanandi, SH
Kaharudin Ongko M. Hadi Soesastro, Dr (RIP) Mochtar Riady, Dr.Mulyadi Budiman Osbert Lyman Prajogo Pangestu
Sofjan Wanandi H. Sudwikatmono (RIP)
Suhargo Gondo Kusumo (RIP) The Ning King Usman Admadjaja
Supervisory Board
Chairman
T. P. Rachmat, Ir.
Members
Antonius J. Supit G. Sulistiyanto S., Ir.
Board of Executives
Chairman
Prof. Dr. Djisman Simandjuntak
Members
Treasurer: Angeline Sutedja, MBASecretary: Prasasto Sudyatmiko, SH
Baritono Pangestu Budiarsa Sastrawinata Danandjaja Wanandi
Franciscus Welirang Leopard Lyman Michael J.P. WidjajaMintardjo Halim Tedy Djuhar
YAYASAN
PRASETIYAMU
LY
A
*Honorable Lifetime Leader
8/10/2019 Brosur MM-2
5/66
M E S S A G E F R O M H E D E A N4
MESSAGE
FROM THE DEAN
Dear respected business leaders,
Nothing is more difficult than mapping the future business
direction. Advanced and developed countries can not
be expected to be the generators of global economy
anymore. The statement "Our global economy is so
fragile" at the G-20 group summit held on June 20, 2010
in Toronto still echoes loudly. If there are still some drivers
on the global economy, it would be the economic activity
of developing economies especially China and India. But
no one knows how long this can last.
In the midst of this high uncertainty it would be best if
each of us hold on to the motto: "Do not wait for reform.
Reinvent !. Dawning onto the ripe age of 30 in 2012,
Prasetiya Mulya Business School takes the initiative to
place education on higher ground. The acknowledgement
for this initiative is evidenced by the awards won for
four consecutive years (2008-2011) by teams from the
graduate/Master Program, students of management,
particularly in the Global Social Venture Competition
(GSVC), Haas Business School, University of California at
Berkeley.
Socialization and network on the international scope
with world class business schools at GSVC ascertain
Prasetiya Mulya Business Schools conviction that
today's and future global society will depend on the
initiative of the business world to actualize the "Triple
Bottom Line". A business in line with the times is a
business that not only focuses on creating profit, but
also empowering the community and restoring and
preserving the environment. Failure in these three
aspects will shake the societys order and result in planet
Earth being no longer able to support life.
Prasetiya Mulya Business School was born 30 years ago
with the breath of life: "Give and you'll be given". More
than 80 prominent national business people who founded
the Prasetiya Mulya Foundation believe in giving some of
their fortune for the noble cause to educate the nations
people, the nation's need for professional managers
will be fulfilled. That belief has been proven through the
accomplishments of the Prasetiya Mulya Business School.
If you share the same belief with the vision of the Prasetiya
Mulya Business School, do not hesitate to join us. Through
sustainable business we can renew Indonesia and the
world.
M E S S A G E F R O M H E D E A N4
8/10/2019 Brosur MM-2
6/66
5
Prof. Sammy Kristamuljana, Ph.DDean of Prasetiya Mulya Business School
8/10/2019 Brosur MM-2
7/66
Give and you will be given.
- Anonymous -
8/10/2019 Brosur MM-2
8/66
7
WHYPRASETIYA MULYA ?
With more than 29 years experiencein business education, PrasetiyaMulya has consistently developed itsprofessional approach in providinghigher education services in the areasof business and management. Tesedevelopments are based on PrasetiyaMulyas commitment to serving thelearning needs of businesses andbusinesspeople.
Prasetiya Mulya recognizes that every challenge in
the business sector is unique, dynamic and complex.
Therefore, business players must acquire good business
knowledge and competence to be able to find the best
solutions for every situation in creative, effective and
realistic ways. Prasetiya Mulya answers this challenge
by establishing business education programs that are
practice-oriented, comprehensive, relevant and current,
to prepare future business players and leaders as well as
researchers.
In addition to providing learning subjects, Prasetiya Mulya
Master of Management (MM) programs focus on improvingstudents strategic learning capacities and readiness to
develop the best solutions in any situation. High levels
of interaction and involvement in groups and inter-
group discussions whilst practicing applicative business
concepts are the right means to improve competencies.
The learning process encompassed in the Prasetiya Mulya
MM programs is designed through learning experience.
The Prasetiya Mulya curriculum is regularly adjusted
towards developments in the business world and to
prepare students to face changes and uncertainties in the
future business environment.
Faculty Members
Atmosphere
Facilities
Student Profiles
Prasetiya Mulya MM programs received an A-category
accreditation, grade A. (National Accreditation Agency,
2011 - 2016)
Prasetiya Mulya Business School is a member of the
Association of Asia-Pacific Business Schools (AAPBS), as
well as the International Association to Advance Collegiate
Schools of Business (AACSB International).
Prasetiya Mulya was also voted the private business school
of choice by executives and fresh graduates and received
the highest rating in Indonesia (SWA Magazine, July 2008).
Prasetiya Mulya is the best private business school and the
first rank as recommended (100%) by alumni.
(SWA Magazine Survey, November 2009)
8/10/2019 Brosur MM-2
9/66
P R A S E I Y A M U L Y A B U S I N E S S S C H O O L8
Library
8/10/2019 Brosur MM-2
10/66
8/10/2019 Brosur MM-2
11/66
P R A S E I Y A M U L Y A B U S I N E S S S C H O O L10
MM FACULTY MEMBERSPrasetiya Mulya MM facultymembers are professionals,experienced practitioners withgood educational credentialsfrom domestic as well as foreigninstitutions.
ACADEMIC QUALIFICATION BACKGROUND OF FACULTY MEMBERFACULTY MEMBER REGION OF UNIVERSITY BACKGROUND
Prasetiya Mulya Business School's MM Faculty Members
meet academic credentials according to subjects they
teach and also master good, effective and attractive
teaching techniques. They work to establish a relaxed but
serious atmosphere in class where students are actively
involved in every learning session, to gain maximum
benefit from the learning process. Their extensive
experience in their fields of expertise enrich their teaching
materials and case studies presented in class.
The enhancement of Prasetiya Mulya civitas academia is
shown by having 6 home grown full time Faculty Members
who are honored profesorship in various steam of
management.
Europe
USA
Asia
Australia
24%
15%
34%
27%
MasterDr/Ph.D
33%
67%
8/10/2019 Brosur MM-2
12/66
M E N G A P A P R A S E I Y A M U L Y A ? 11
Prof. Djisman S. Simandjuntak is the chairman, executive board of the Centre for Strategic and International Studies
(CSIS) Foundation and has served several times as a research consultant for the Asian Development Bank. He is
currently the chairman of the Indonesian Institute for Corporate Directorships (IICD) Supervisory Board, and thechairman of the Prasetiya Mulya Foundation. Professor Djisman is also a member of the Expert Group for Feasibility
Studies on the East Asia Free Trade Area, an expert advisor to the Indonesia-Korea Economic Cooperation Committee,
and a member of the Indonesian National Research Council and the American Association for the Advancement ofScience.
Prof. Dr. DJISMAN S. SIMANDJUNTAK
Professor of Business Economics
(Prasetiya Mulya Business School, Indonesia)
SE (Parahyangan University, Indonesia)
Dipl Rer-Pol (Cologne, Germany)
Dr (Cologne, Germany)
Prof. Sammy Kristamuljana, Ph.D is the dean of the Prasetiya Mulya Business School, and specializes in strategic
management. Before joining Prasetiya Mulya Business School in 1983, Prof. Sammy Kristamuljana was a chiefaccountant of Bank Dagang Nasional Indonesia. Not only has he written case studies, but his scientific articles have
been published in a number of journals and magazines, and he is an active member of the Editorial Board of the
accredited management and business journal "Integritas".
Prof. SAMMY KRISTAMULJANA, Ph.D
Professor of Strategic Management
(Prasetiya Mulya Business School, Indonesia)
SE Ak (University of Indonesia)
MSM (Arthur D Little MEI, Cambridge, USA)
PhD (City University, London, UK)
Professor Ignas G. Sidiks professional career included time spent working as a director of PT Multi Adi Cipta Persada,
as a general manager in a service company and as an entrepreneur. Prof. Ignas G. Sidik is also active in writing and has
contributed to a number of journals in both national and international management forums. His articles, among others,
includes Indonesia: A Country in Transition (2003) which he wrote together with Don Rahtz, as well as The Application ofCETSCALE Measure in Indonesia; An Empirical Test.
Prof. IGNAS G. SIDIK, DBAProfessor of Finance and Marketing
(Prasetiya Mulya Business School, Indonesia)
Ir. (Bandung Institute of Technology, Indonesia)MBA (Wharton School, University of Pennsylvania, USA)
DBA (Boston University, USA)
Before joining Prasetiya Mulya, Prof. Dr. Andreas Budihardjo was employed as a human resources management expert
for the General Motors & Isuzu training center, and as a consultant in a number of private enterprises. In addition to
teaching and providing management consultancy services, Prof. Dr. Andreas Budiharjo is also an active public speaker.Besides working at Prasetiya Mulya, he also teaches organizational psychology, learning organization and knowledge
management in the graduate psychology program of the University of Indonesia.
Prof. Dr. ANDREAS BUDIHARDJO
Professor of Human Resource Management
(Prasetiya Mulya Business School, Indonesia)
Drs. M.Pd (IKIP Surabaya, Indonesia)
M.Psi (University of Indonesia)
PhD (University of Groningen, the Netherlands)
Prof. AGUS W. SOEHADI, Ph.D
Professor of Marketing
(Prasetiya Mulya Business School, Indonesia)
Ir. (Bogor Institute of Agricultural, Indonesia)
M.Si (Bandung Institue of Technology, Indonesia)
PhD (University of Strathclyde, Scotland, UK)
Prof. Agus W. Soehadi's expertise covers strategic marketing, brand management, retail marketing, market research,
community marketing and entrepreneurship. His research papers and writings are published in accredited scientific,
national and international journals for example Journal of Strategic Marketing (UK based), EMAC Proceedings (Europeanbased), MEG Proceedings (UK based) and BAMP Proceedings (UK based). Currently Prof. Agus W. Soehadi is the VP-
Education, International Advertising Association (IAA), IAMS board member and academic leader for the development
of Internationally Accepted Marketing Standards (IAMS) and Co-Founder of ICE (Indonesian Consumunity Expo). Prof.Agus W. Soehadi is a team leader of GEM (Global Entrepreneurship Monitor) Indonesia, External Expert Security Council
(Wantanas) and VP HIPKI (Indonesian Training and Courses Assembly). He also contributes teaching in the Doctoral
Program, University of Indonesia and Bogor Institute of Agricultural, IPB.
Prof. DJOKO WINTORO, Ph.D
Professor of Business Finance
(Prasetiya Mulya Business School, Indonesia)
SE (Tarumanagara University, Indonesia)
MCom (University of Wollongong, Australia)
Ph.D (University of Wollongong, Australia)
As Research Director at Prasetiya Mulya, his expertise covers Corporate Finance, Advanced Corporate Finance,Corporate Growth, Institution Depositors, Investment Management and Financial Management. His research writings
are published in accredited scientific journals such as Indonesia Capital Market Review, "The Credibility of IDX
(Indonesian Stock Exchange)" and Business Management Journal "Renewal of the Corporate Finance Function. Several
papers were presented at international conferences like the 2nd International Conference on Business ManagamentResearch, Jakarta, 15-16 August 2007 with the paper "How Can Emerging Stock Exchange Survive in the Global Era
Competition", and "Reborn From Crisis", the CEO Forum, Jakarta, 26 August 2009.
8/10/2019 Brosur MM-2
13/66
P R A S E I Y A M U L Y A B U S I N E S S S C H O O L12
86
13
9
5
7
2
14
10
3
ECONOMY & STRATEGY
DEPARTMENT
1. FELIX FERRYANTO LUKMAN, MM
SPi (Bogor Institute of Agricultural,
Indonesia)
MM (Bogor Institute of Agricultural,
Indonesia)
2. PAUL S. OPPUSUNGGU, MM
SE (University of Indonesia, Indonesia)
MM (Prasetiya Mulya Business School,
Jakarta, Indonesia)
HUMAN RESOURCES &
ORGANIZATIONS DEPARTMENT
3. DR. ACHMAD SETYO HADI
Drs (Gadjah Mada University, Indonesia)
M.Sc (University of Colorado, USA)
Dr. (Bremen University, Germany)
4. FRANKY SUPRIYADI, MBA
Ir. (Bandung Institute of Technology,
Indonesia)
MBA (University of Pittsburgh, USA)
Ph.D Candidate (Univ of Pittsburgh, USA)
5. GREGORIUS PRATIKNYO, MBA
Drs (Gadjah Mada University, Indonesia)
MBA (University of Southern California, USA)
6. INDRIA HANDOKO, MM
ST (Parahyangan University, Indonesia)
MM (Prasetiya Mulya Business School,
Indonesia)
Ph.D Candidate (Manchester Business
School, UK)
7. JULIATI TEDJASASMITA GUNADI, MBA
Dra (Padjadjaran University, Indonesia)
MBA (Monash University, Australia)
8. LENNY SUNARYO, PH.D
BCom (Concordia Univ, Canada)
MM (Prasetiya Mulya Business School,
Indonesia)
MCom (Otago University, New Zealand)
Ph.D (Otago University, New Zealand)
9. LIES DAHLIA, MM
ST (Bandung Institute of Technology,
Indonesia)
MM (Prasetiya Mulya Business School,
Jakarta, Indonesia)
10. DR. WILLEM DAGI
Ir. (Hasanuddin University, Indonesia)
MM (Bogor Institute of Agricultural,
Indonesia)
Dr. (Bogor Institute of Agricultural,
Indonesia)
MARKETING DEPARTMENT
11. DANIEL HARYANTO, MM
S.Kom (Binus University,Indonesia)
MM (IPMI, Indonesia)
12. DR. EKA ARDIANTO, MM
Ir. (Sepuluh Nopember Institute of
Technology, Indonesia)
MM (Prasetiya Mulya Business School,
Indonesia)
Dr. (University of Indonesia, Indonesia)
13. ISTIJANTO, MM, MCOM
SE (Atma Jaya Catholic University,
Yogjakarta, Indonesia)
MM (Gadjah Mada University, Indonesia)
MCom (University of New South Wales,Australia)
Dr. Candidate (University of Indonesia,
Indonesia)
14. ROBBY T. PONIMAN, MBA
Drs. Med (Tarumanagara University,
Indonesia)
MBA (Univeristy of Texas, El Paso, USA)
FINANCE DEPARTMENT
15. ARIEF FADHILAH, MBA
SE.Ak (University of Indonesia, Indonesia)
MBA (Putra Malaysia University, Malaysia)
1511 12
41
8/10/2019 Brosur MM-2
14/66
13
ADJUNCT FACULTY MEMBER
27. ADHI HENDRA BASKARA E., MBA
SE (University of Indonesia, Indonesia)MBA (San Francisco University, USA)
28. DR. HARRIS TURINO KURNIAWAN
Ir. (Satya Wacana Christian University
Kristen, Indonesia)
MM (Prasetiya Mulya Business School,
Indonesia)
MSi (University of Indonesia, Indonesia)
Dr (University of Indonesia, Indonesia)
29. MICHAEL ADRIYANTO, MM
S.Psi (Padjadjaran University, Indonesia)
MM (Prasetiya Mulya Business School,
Jakarta, Indonesia)
30. IDA JUDA WIDJOJO, PH.D
Diplom Kaufmann (Universitas des
Saarlandes, Germany)
MBA (Katholieke Universiteit Leuven,
Belgium)
Ph. D (University of Bern, Switzerland)
31. JOSEPH BELLY UTARJA, MBA
ST (Bandung Institute of Technology,
Indonesia) MBA (Melbourne Business School, University
of Melbourne, Australia)
25
OPERATIONS & SUPPLY CHAIN
DEPARTMENT
22. ADE FEBRANSYAH, PH.D
Ir. (Bandung Institute of Technology,
Indonesia)
MSME (Oklahoma State University, USA)
Ph.D (North Carolina State University, USA)
23. ELLIOT SIMANGUNSONG, PH.D
Ir (Bogor Institute of Agricultural, Indonesia)
MM (University of Indonesia, Indonesia)
Ph.D (Lancaster Univ, UK)
24. F.X. HONGYANTO SETIO, MBA
Ir. (Gadjah Mada University, Indonesia)
MBA (Griffith University, Australia)
25. HENDRO ADIARSO TJ, MBA
Ir. (Bandung Institute of Technology,
Indonesia)
MBA (TSM Business School, University of
Twente, Netherlands)
Ph. D Candidate (Cranfield University, UK)
26. NUGROHO SURYO, PH.D
Ir. (Gadjah Mada University, Indonesia)
MBA (University of Wisconsin, Madison,
USA)
Ph.D (AGSM, Australia)
1918
26
2120
3027 28 29 31
16. ARNOLD KAUDIN, MM, M.COM
SE (Padjadjaran University, Indonesia)
MM (Gadjah Mada University, Indonesia)
M.Com (The University of Sydney, Australia)
17. DEDDI TEDJAKUMARA, MM
ST (Padjadjaran University, Indonesia)
MM (Prasetiya Mulya Business School,
Indonesia)
18. LUKAS SETIA ATMAJA, PH.D
SE (Atma Jaya Catholic University,
Yogjakarta, Indonesia)
MSc (University of Wisconsin, Madison, USA)
Ph.D (Monash University, Australia)
19. NICO FERNANDO SAMAD, MMT, MBP
SE (University of Jambi, Indonesia)
MMT (Bandung Institute of Technology,
Indonesia)
MBP (University of South Australia, Australia)
20. SANDY HARIANTO, M.BUS.ACC
SE (STIE SUPRA, Indonesia)
M.Buss.Acc (Monash University, Australia)
21. WIJANTINI, PH.D
SE (Parahyangan University, Indonesia)
MBA (University of Dallas, USA)
Ph.D (University of Birmingham, UK)
22
16 17
23 24
8/10/2019 Brosur MM-2
15/66
P R A S E I Y A M U L Y A B U S I N E S S S C H O O L14
ATMOSPHERETe Prasetiya Mulya Business School- Cilandak Campus, is strategicallylocated in Cilandak Barat, SouthJakarta. Te campus, with its superblocation and facilities, providesthe ideal learning environmentfor students and the businesscommunity, making the learningprocess more effective.
Prasetiya Mulya Cilandak Campus is located on TB
Simatupang road (adjacent to the Jakarta Outer Ring
Toll Road) where the surrounding area is south Jakarta's
popular central business district. Many multinational,
private, and state-owned companies have their head
offices in this area.
South Jakarta is known for its various subcultures. Nearby
campus is Kemang, famous for its entertainment, cultural
spots and abundance of restaurants, cafes and galleries.
Kemang is also home to 80 percent of Jakartas expatriate
community. This area is located less than 20 minutes from
Prasetiya Mulya. Another prominent area near the campus
is Jakartas upscale residential area, Pondok Indah.The area surrounding the Prasetiya Mulya Cilandak
Campus offers everything students could require, including
accommodation for different budgets available near the
campus, serviced apartments, condominiums, town
houses, guesthouses and hotels.
Boarding rooms are also available for long-stayingstudents. These rooms are conveniently located near the
campus in Cilandak, Fatmawati, Lebak Bulus, Pondok
Indah, Cipete and Pondok Labu areas. Rents vary greatly,
but most come in the range of Rp 750,000 up to Rp
2,000,000 a month.
There are a variety of shops and commercial areas
located near the campus, including traditional markets,
convenience stores, supermarkets (Hero, 7-Eleven, Giant,
Food Mart, All Fresh, Matahari and Ranch Market) and
hypermarkets (Carrefour, Giant and Lotte Mart). Pondok
Indah Mall, one of the first modern malls in Indonesia,
is just 10 minutes from the campus. Only five minutes
from the campus is Cilandak Town Square (Citos), a
popular spot and meeting point that combines shopping,
restaurants, apartments and a sports center. There are
also plenty of public facilities near the campus, including
mosques, churches, hospitals, clinics, drug stores, banks,
business centers, internet cafes, and the post office.
8/10/2019 Brosur MM-2
16/66
15
"I realized it is important toexperience a unique learningprogram for my careeradvancement. Through Prasetiya
Mulyas comprehensive MMprogram, I broadened myperspectives equipping meto make financially wise andstrategic business decisions.I was also able to representthe school and Indonesia in aglobal competition lending the
opportunity to network on aworldwide level."
Yolling Muis
(Alumnus of Executive MM in Business Management,
2007)
Head of Finance Department, PT. Panin Life
Runner Up Winner, Global Social Venture
Competition 2008, Berkeley, USA
Prasetiya Mulya provides an extensive curriculum which
enhances my ability to analyze issues from differentperspectives and to get an all round view of the situation
on hand. Combined with practical group assignments,
I enhanced my analytical abilities as well as developed
interpersonal skills in managing team dynamics.
These abilities have proven to be very beneficial
in the corporate world."
Windrio Indrasempurno
(Alumnus of Regular MM 2009)
PT Suzuki IndomobilBest Graduate 2009
Runner Up Winner, BEI-CFA Research Report Competition 2009
"To manage a corporation well and drivethe business, leaders must have vision-the big dream-, the persistance andfortitude to make it happen. Prasetiya
Mulya Business School is the rightplace to learn and gain inspiration. Theschool lay down the strong foundationof business knowledge through itsdedicated lecturers and extensivelydeveloped network. The program andfellow classmates, rich in experience andexpertise, provide the right inspirationalenvironment that enrich the grooming
process for future business leaders tolead, contribute and develop others."
Syamsurizal Munaf, ST, MM(Alumnus of Regular MM 1995)Director & Chief Financial OfficerPT. Medco Energi International, Tbk
8/10/2019 Brosur MM-2
17/66
P R A S E I Y A M U L Y A B U S I N E S S S C H O O L16
FACILITIESBuilding facilities include two mainbuildings for teaching-learningactivities, library and computer lab.Tere is a dining hall, a study halland also other supporting campusfacilities, providing the completelearning atmosphere at PrasetiyaMulya.
In the main building, there is an auditorium and several
amphitheatre classrooms equipped with LCD projectors,
desktop computers and other multimedia equipment to
support interactive teaching and learning, and each room
is arranged to facilitate class discussions. Also available
is the business library, one of the best in the country, with
a collection of more than 30,000 books, domestic and
international journals, the ABI CD ROM, a wide range of
magazines and internet access for literature research.
The library also has thousands of business plans which
represents the students final projects containing feasibility
studies of various industries and businesses.
The calm and comfortable environment in the library
encourages students to spend long hours there. Students
can also use the study hall, the activity hall, plaza or
gazebo around the campus park as places to study or
to hold group discussions. The computer laboratory
complete with both fixed line and wire internet connections
is used also to conduct business simulations. Also
available is an Indonesian Stock Exchange corner withdata access and stock market information referenced
from the Indonesian Market Quotes (IMQ) as well as the
IDX database. Wi-Fi facilities are available in all parts of the
campus compound.
For lunch and dinner, a dining hall is available with room
to seat 250 people. There is also the Prasetiya Mulya
Store (PMStore), Book Store and a food court facility to
meet students daily needs. In the campus there are also
parking facilities, with around-the-clock security, a large
Muslim prayer room and a sporting area, i.e. a futsal cum
basketball court.
Auditorium
8/10/2019 Brosur MM-2
18/66
17
"I felt the need to learn about business andmanagement, when I was in the engineering profession.Prasetiya Mulya broadened my career views, enhancedmy knowledge, and stretched my abilities and skills tothe maximum. The learning experience transformedme, I am confident and competent to face the endlesschanges in the business world."
Waldo Hutapea, ST, MM(Alumnus of Regular MM Program 2005)Brand Manager - PT. Garudafood Putra Putri Jaya
Dining Hall
PM Book Store
8/10/2019 Brosur MM-2
19/66
P R A S E I Y A M U L Y A B U S I N E S S S C H O O L18
STUDENT PROFILESPrasetiya Mulya Business Schoolcontinuously strives to provide thebest learning process and offers Masterof Management (MM) programsto suit students needs and specificcharacteristics. Te MM programsavailable are the Regular MM,Executive Business Management MMand Executive Strategic ManagementMM.
In the past years, Prasetiya Mulya students profiles
have varied greatly in terms of their educational and
professional backgrounds. Students educational
backgrounds have ranged from economics, engineering,
information management, social sciences to arts and
graphic design. In terms of professional backgrounds,
students have also varied from consultants to financial
managers, human resource managers, account managers,
engineers, creative directors, auditors, tax specialists,
HR generalists, portfolio managers, marketing managers,
training managers, plant managers, doctors, pharmacists,
directors, entrepreneurs and others. They have come from
various industries, ranging from the oil and gas sector,
hospitals, pharmaceuticals, agriculture, wood industry,
banking and financial industries as well as the mass media.
With such diverse range of student profiles and learning
processes demanding interaction among peer students,
the doors for students to exchange experience and
insights are wide open. Prasetiya Mulya students also have
unprecedented opportunities to build business networks
that can help enhance their chosen career path.
8/10/2019 Brosur MM-2
20/66
19
DR. Waluyo
(Alumnus of Executive MM in Strategic Management 1996)
Director of General Affair, PT Pertamina (Persero)
Former Vice President, BP Indonesia
"Prasetiya Mulya Business School equipped
me with pertinent management knowledge.
The balance of theory, applied knowledge
and high quality selected case discussions in
class strengthened my confidence and belief
that I will survive and continue to grow in any
organization. By the virtue of Prasetiya Mulya
Business School, I see life so green."
Prasetiya Mulya brings the opportunity to explore businessmanagement concepts and application in the real world.The unique learning experience and the school atmosphere
shape vivid working attitudes which represent high qualitystandard of business practices. The best yet is that the schoolfacilitates students eager to join international competitionsby increasing their business insights through enhancementof horizons and experience, and building extensive network.
Thank God I experienced all and felt the beat!
Fadli Cahyono(Alumnus of Regular MM 2009)Commercial & Operations Finance Manager - Fonterra Brand Indonesia Best Graduate 2009 Team Finalist - Global Social Venture Competition, South East Asia Round 2009
Sampoerna Foundation Graduate Scholarship 2007-2009 National Finalist, Ristek-Novartis Indonesia Biotechnology Leadership Camp 2008
The school introduced the
latest concepts and cases to
discuss, delivered by competent
faculty members, and providedapplicable knowledge to my
professional works. The program
shaped me to think strategically
from several point of views.
I wish more professionals can
gain the same experience in
Prasetiya Mulya.
Fera Damayanti(Alumnus of Executive MM in BusinessManagement 2010)Head of Pharma Business - Dexa Medica Graduate The Best in Class with Distinction
2010
8/10/2019 Brosur MM-2
21/66
P R A S E I Y A M U L Y A B U S I N E S S S C H O O L20
MM STUDENT PROFILE 20092011
Undergraduate Background
University Background
Engineering 31.86Economics 25.00Computer Science 14.22Social Science 6.86Design 3.92Psychology 2.45Microbiology 1.96Law 1.47Food Technology 1.47Literature 0.98Biomedical Science 0.98Geography 0.98Maths and Statistics 0.98Engineering Physics 0.49Others 6.38
Parahyangan Catholic University 17.65Bandung Institute of Technology 12.75Bina Nusantara University 11.76
University of Indonesia 10.29Trisakti University 6.37Atma Jaya Catholic University 3.92Swiss German University 3.43Gadjah Mada University 2.94Pelita Harapan University 2.94Tarumanagara University 2.45Bogor Agricultural University 1.96Padjajaran University 1.96Prasetiya Mulya Business School 1.47Maranatha Christian University 1.47Diponegoro University 0.98Petra Christian University 0.98Other State Universities 2.94
Other Private Universities 5.41Overseas 8.33
Age
20 - 25 years 66.6726 - 30 years 32.35> 30 years 0.98
%
%
%
Working Experience
Position
< 1 year 28.281 - 2 years 33.333 - 4 years 33.33> 4 years 5.06
Fresh Graduate 55.92Staff / Officer 31.28Entrepreneur 4.74Manager 3.32Assistant Manager 2.37
Supervisor 1.42Department Head 0.95
%
%
REGULAR MM
8/10/2019 Brosur MM-2
22/66
21
Age
Undergraduate Background
University Background
Age
Undergraduate Background
University Background
21 - 25 years 4.3526 - 30 years 65.2231 - 35 years 24.15> 35 years 6.28
Bandung Institute of Technology 17.32University of Indonesia 16.35Gadjah Mada University 8.65Parahyangan Catholic University 5.77
Padjajaran University 5.77Atma Jaya Catholic University 4.81Trisakti University 3.85Bogor Agricultural University 2.88Diponegoro University 1.92Tarumanagara University 1.92Maranatha Christian University 0.96Other State Universities 6.73Other Private Universities 14.42Overseas 8.65
%
%
%
%
%
Working Experience
Position
Professional Background
Working Experience
%
%
%
%
Finance & Banking 17.96Chemical 11.65Consumer Goods 11.17Oil, Gas & Natural Resources 7.77Media & Entertainment 6.80Insurance 6.80Retail 5.83
Health & Pharmacy 3.88Government 3.40Automotive 3.40Consultant 2.43Property & Construction 1.46Logistics & Transportation 0.97Telecommunication & IT 0.97Manufacturing 0.49Research & Education 0.49Food, Drink and Beverages 0.49Others 14.04
Engineering 35.58Economics 29.33Computer Science 16.35Social Science 6.25
Law 3.37Agriculture 1.92Psychology 1.44Literature 0.96Design 0.96Maths & Statistics 0.48Others 3.36
< 30 years 4.8131 - 35 years 27.8836 - 40 years 33.6541 - 45 years 25.00> 45 years 8.66
Engineering 47.13Economics 32.69Agriculture 4.81Aeronautics 1.92Law 1.92Social Science 1.92Computer Science 1.92Literature 0.96Nuclear Engineering 0.96Psychology 0.96
Others 4.81
2 - 3 years 57.004 - 5 years 26.57> 5 years 16.43
5 - 10 years 51.4310 - 15 years 30.4816 - 20 years 13.33> 20 years 4.76
Position
Professional Background
%
%
Oil, Gas & Natural Resources 18.27Finance & Banking 12.51
Telecommunication & IT 12.51Manufacturing 10.58Logistics & Transportation 6.73Health & Pharmacy 6.73Consultant 6.73Media & Entertainment 5.77Property & Construction 2.88Insurance 1.92Food and Beverage 1.92Automotive 0.96Consumer Goods 0.96Government 0.96Chemical 0.96Research and Education 0.96
Others 8.65
Manager 52.89Senior Manager 19.23Professional 11.54Director 10.58CEO/CFO 2.88Entrepreneur/Owner 1.92Commissioner 0.96
Staff / Officer 58.45Supervisor 14.02Manager 13.04
Assistant Manager 6.28Director 3.86Entrepreneur 2.42Department Head 1.93
%
University of Indonesia 16.02Bina Nusantara University 11.65Bandung Institute of Technology 8.74Trisakti University 9.22Parahyangan Catholic University 7.77Padjajaran University 6.80Atma Jaya Catholic University 6.31Brawijaya University 2.43Gadjah Mada University 2.43Pelita Harapan University 3.40Tarumanagara University 3.40Swiss German University 1.46
Bogor Agricultural University 1.46Other State Universities 5.34Other Private Universities 7.28Overseas 6.31
EXECUTIVEBUSINESS MANAGEMENT MM
EXECUTIVESTRATEGIC MANAGEMENT MM
MM STUDENT PROFILE 20092011
8/10/2019 Brosur MM-2
23/66
Te programs comprehensive and applicative
curriculum prepares business players and leaders
with necessary knowledge while sharpening other skills
needed in the business world and in life.
Multifunction Hall
8/10/2019 Brosur MM-2
24/66
23
PROGRAM
CURRICULUM
Regular MM
Executive Business Management MM
Executive Strategic Management MM
Prasetiya Mulya Business Schooloffers three MM programsindividually designed and targeted atdifferent goals. Tese are the RegularMM, Executive MM in BusinessManagement and Executive MM inStrategic Management programs.
With more than 25 years experience, Prasetiya Mulya's
professionalsm and committment to business education
has earned it recognition as one of the top Business
Schools in Indonesia. This recognition is backed by
surveys conducted by leading business magazines and
newspapers covering local, state-owned and multinational
enterprises employing Prasetiya Mulya graduates.
Critical thinking and class discussions are important
to shape the class students, not only learning from the
Faculty members but also frequently from each other.
Faculty members serve as mediators or facilitators
conducting the teaching process in a very interactive and
dynamic manner.
The curriculum for the MM Programs are adjusted
periodically to keep pace with developments in the
business world and also, regional and international focus
is given that require students to be aware of socio-cultural
changes, thus ensuring students are prepared for all the
challenges they will encounter upon graduation and in their
workplace.
8/10/2019 Brosur MM-2
25/66
P R O G R A M C U R R I C U L U M24
REGULAR MMTe regular MM program is anintensive full-time program thatruns for 16 months, and is especiallyprepared for those who havecompleted their undergraduate
(S1) degree and have limited workexperience.
The program consists of four trimesters (1 trimester
= 4 months), and offers two majors, i.e. Marketing
Management and Finance Management. In this regular
program, the emphasis is on students mastering concepts
and techniques. In addition to business knowledge, this
program also places emphasis on character building and
self development. Students in this program will receivetraining in various business skill areas including meetings,
negotiations, presentations and interviews, as well as
communication in the workplace. The program also offers
other important subjects such as business law, group
dynamics, business ethics, taxation and information
management systems. The Regular MM program requires
the completion of 49 Trimester Credit Units (CU) and 12
business workshop units. Classes run five days a week,
from 8.30 a.m. to 4.15 p.m.
"With my industrial engineering background, I learned management and
gained valuable business perspective in Prasetiya Mulya, very close to
what I face in the real business world, I became the youngest person who
succeeded in establishing the Lexus business in Indonesia. In the global
automotive business, one must have engineering, marketing, finance, and
HR know how and good business intuition, besides having the neccessary
personal skills, all very important determining factors, for a promising
career in the future."
Adrian Tirtadjaja, ST, MM(Alumnus of Regular MM 2003)General Manager Lexus Indonesia - PT. Toyota Astra Motor
Acquatech Team
Regional Finalist, Global Social VentureCompetition - South East Asia Round,
2010, Bangkok Thailand.
8/10/2019 Brosur MM-2
26/66
25
TRIMESTER SUBJECT CREDITUNIT
MATRICULATION AKI 501 Financial Accounting 0
BEC 605 Fundamentals of Business
English
0
OPR 511 Statistics for Business 0
STA 501 Strategic Planning:
Analytical Tools &
Techniques
0
TRIMESTER 1 AKI 701 Managerial Accounting 3
EKN 707 Economics for Business 3
MJN 701 Organizational Behaviour 3
MKT 703 Consumer Behaviour 3
TRIMESTER 2 FIN 702 Corporate Financial
Management
3
MKT 701 Marketing Management 3
MJN 705 Human Resources
Management
3
OPR 703 Operations Management 3
TRIMESTER 3 STA 702 Strategic Management 3
STA 703 Business Plan 1 1
FINANCE
FIN 721 Investment Management 3
FIN 723 International Finance 3
FIN 720 Advanced Corporate
Finance
3
MARKETING
MKT 721 Marketing Research 3
MKT 723 Strategic Marketing 3
MKT 725 Integrated Marketing
Communication
3
TRIMESTER 4 STA 706 Business Strategy
Simulation
3
STA 703 Business Plan 2 5
Elective Course 1 2
Elective Course 2 2
TOTAL CREDIT 49
TRIMESTER SUBJECT UNIT
TRIMESTER 1 BEC 609 Fundamentals of
Communication
2
WSP 601 Introduction to Business
Law
1
MJN 603 Ethics in Business 1
TRIMESTER 2 AKI 603 Taxation 1
MJN 602 Group Dynamics 2
BEC 610 Meeting, Negotiations,
Presentation &
Interviews
2
TRIMESTER 3 BEC 611 Doing Your Job:
Communication in the
Workplace
2
FIN 602 Management Information
System
1
TOTAL WORKSHOP UNIT 12
MAJOR SUBJECT CREDITUNIT
MARKETING MKT 731 Services Marketing 2
MKT 742 Brand Management 2
MKT 745 Business to Business
Marketing
2
MKT 747 Experiential Marketing 2
FINANCE FIN 757 Financial Risk Management 2
FIN 759 Business Financing 2
FIN760 Business Valuation 2
MANAGEMENT MJN 735 Organizational Diagnostic 2
BUSINESS & INTERPERSONAL SKILLS
WORKSHOP
Note:
One trimester equals to 14 weeks of class meetings
(approximately 4 months)
cu = credit unit; wu = workshop unit
1 session = 1.5 hour
Program duration : 16 months ( ve days a week from Monday
to Friday)
Monday: 8.30 - 16.15 WIB and Friday: 08.15 - 16.45 WIB
Elective subjects requires minimum of 10 class attendees
ELECTIVE SUBJECTSminimum 10 students
WORKSHOP
REGULAR MMCURRICULUM DESCRIPTION
8/10/2019 Brosur MM-2
27/66
P R O G R A M C U R R I C U L U M26
SUBJECT DESCRIPTION
MATRICULATION
AKI 501 FINANCIAL ACCOUNTING
0 Credit Unit / Prerequisite: None
Designed to discuss the nature of accounting, the companys financial report,the elements of financial statements, and the analysis of financial statements.
With these discussions, the students are expected to be able to understand
financial accounting in the language of business.
BEC 605 FUNDAMENTALS OF BUSINESS ENGLISH
0 Credit Unit / Prerequisite: None
Designed to provide students with business English communicative skills
necessary for subsequent BEC courses. The activities focus on fixing gaps in
grammar, as well as, enhancing reading, writing, listening and speaking skills.The language function taught relate to the following areas: meeting people;
telephoning; meetings; making arrangements; business travel; company
visits; and tackling problems.
OPR 511 STATISTICS FOR BUSINESS
0 Credit Unit / Prerequisite: NoneTo equip the students with statistical basic concepts as tools in advancedcourses as well as for future practical applications in business decision
making contexts.
STA 501 STRATEGIC PLANNING:ANALYTICAL TOOLS AND TECHNIQUES
0 Credit Unit / Prerequisite: None
The strategic management process may seem to be privilege of the toplevel managers. Application of top-down approach in the formulation,
implementation and evaluation of practical Strategic Planning result in
middle-level managers acting as doers or executioners. This situationcannot accomodate the current needs of the business world. Participation
from all levels of management in the overall process of Strategic Planning
management is expected to increase corporate effectiveness to achive
the company's vision and mission, and the quality of the Strategic Planninginput process itself. To deliver maximum participation, managers should
equip themselves with analytical tools and techniques developed in strategic
management.
TRIMESTER 1
AKI 701 MANAGERIAL ACCOUNTING
3 Credit Unit / Prerequisite: None
This course is a graduate level exploration of managerial accounting. The
course will cover the three streams of managerial accounting; cost and
costing, operational decision support and management control.
EKN 707 ECONOMICS FOR BUSINESS
3 Credit Unit / Prerequisite: NoneEconomics for Business is introductory toand also be a review of
economics. The emphasis of discussions is on business-related topics of
economics. The microeconomics sessions focus on the basics of the marketand market structures whereas in the macroeconomics session discussions
are on emacroeconomic variables, performance, and policies. The students
are expected to gain basic understanding about the framework as to howbusinesses are both influencing and influenced by the market (micro,
industrial level) and by the macroeconomic variables working in the economy
as whole.
MJN 701 ORGANIZATIONAL BEHAVIOUR
3 Credit Unit / Prerequisite: None
The course is about organizations and how they operate in a world that israpidly changing. It will focus on people working together & contributing
individually within the organization. The course will provide an opportunityto develop a perspective and skills for managing people effectively inorganization.
MKT 703 CONSUMER BEHAVIOUR
3 Credit Unit / Prerequisite: None
This is a foundation course in Marketing. In this course, through consumeranalysis framework various topics are studied in detail such as consumer
cognition and affection, consumer perception, consumer preference,consumer knowledge, and consumer decision making.
BEC 609 FUNDAMENTALS OF COMMUNICATION
2 Workshop Unit / Prerequisite: BEC 605
Designed to provide students with the fundamentals of business English
that are necessary for learning and practicing managerial communication
skills required in subsequent BEC courses. The activities focus on enhancing
reading, writing, listening and speaking skills. The language functions taught,include: participating in meetings; talking about jobs and responsibilities;
telephoning to make arrangements; arranging a schedule/meeting; asking
polite questions; describing the structure of an organization; writing letters,memos and short reports; asking for opinions; discussing a companys
history; discussing careers and past experiences; using a problem solving
model; making suggestions; considering possibilities.
WSP 601 INTRODUCTION TO BUSINESS LAW
1 Workshop Unit / Prerequisite: None
This course provides an introduction to laws effecting business. It aims
to provide students with a basic knowledge of law and legal processes in
Indonesia, leading to an examination of the bankruptcy law, corporate law, law
of contract, labor or employment law.
MJN 603 ETHICS IN BUSINESS
1 Workshop Unit / Prerequisite: None
In this course, students will gain insight in ethical decision making, generally
and in the business context. In particular, they will acquire the following basics
of ethics, business ethics; identification and differentiation between ethicaland legal issues; analytical tools and methods; application of concepts and
tools in ethical decision making.
TRIMESTER 2
FIN 702 CORPORATE FINANCIAL MANAGEMENT
3 Credit Unit / Prerequisite: None
This course examines the role of finance in supporting the functional areas
of a firm, and fosters an understanding of how financial decisions can createvalue. Students are expected to master the following topics: basic analytical
skills and principles of corporate finance; functions of modern capital markets
and financial institutions; standard techniques of analysis, capital budgeting,discounted cash flow valuation, and risk analysis.
MKT 701 MARKETING MANAGEMENT
3 Credit Unit / Prerequisite: MKT 703
Marketing management emphasizes managing customer value. It is a
study of choosing, creating, delivering, and communicating customervalue. It involves marketing information system, development, design,and implementation of marketing programs. After this course participants
should be able to demonstrate the integration of managing customer value,
and conduct presentation of marketing programs through the use of bothqualitative and quantitative data.
MJN 705 HUMAN RESOURCES MANAGEMENT
3 Credit Unit / Prerequisite: MJN 701
Upon completing this course, participants are expected to be able to discuss
the role and functions of Human Resource Management in an organization;and to apply the concept of human resource management in the organization
level in order to achieve the organization goals.
8/10/2019 Brosur MM-2
28/66
27
OPR 703 OPERATIONS MANAGEMENT
3 Credit Unit / Prerequisite: None
This course introduces students to concepts and techniques related to thedesign, planning, control, and improvement of service and manufacturing
operations. The course attempts to make students conversant in the
language of operations management, provide the students with quantitativeand qualitative tools to analyze basic operations issues, and allow students
to see the role of operations management in the overall strategy of the firm.
After completing this course, students are expected to understand the role of
operations management in the overall business strategy of the firm; to graspthe idea of creating value through operations management and to be better
equipped in analyzing, managing, and improving processes in the service
sector as well as manufacturing firms.
AKI 603 TAXATION
1 Workshop Unit / Prerequisite: None
This course provides an introduction to taxation effecting business. It aims to
provide students with a basic knowledge in taxation processes in Indonesia.
BEC 610 MEETING, NEGOTIATIONS, PRESENTATIONS ANDINTERVIEWS
2 Workshop Unit / Prerequisite: BEC 609
TBEC 610 is designed to provide students with specific business Englishcommunicative skill relevant to the job interviewing process. The activities
enhance writing, speaking and listening skills. The language functions taught,
include: preparing for, and chairing, meetings; preparing for, and participatingin, negotiations; preparing and giving presentations; producing effective
written communication; applying for a job; preparing for, and participating in,
interviews.
MJN 602 GROUP DYNAMICS
2 Workshop Unit / Prerequisite: None
This program is designed to improve students sensitivity, empathy and
people skills to work effectively in a team. Students' people skills are
enhanced by implementing the Joharis Window Concept. Students are
grouped into relatively small groups guided by faculty members to practicesensitivity skills, such as active listening, assertive communication, and
being open and positive. They are, thus trained to practice high emotional
intelligence and to develop a positive personality. In order to be effective, thistraining is conducted outside Jakarta.
TRIMESTER 3
STA 702 STRATEGIC MANAGEMENT
3 Credit Unit / Prerequisite: all basic & functional management subjects
During the course each student will accustom himself/herself to act as an
active member in the Team of Strategic Leaders of a firm taken from the casethat will be discussed in class. Interaction with peers while learning together
in class and doing group assignment will enhance understanding and enable
students to (1) identify and understand the Resultant model of Strategicmanagement and the configuration of seven elements in the urgency
management process (2) understand fully and adopt the configuration of
seven elements of the "urgency management process" as a guide to practise
strategic management (3) understand the power of strategic and organizationlevers in the transformation process, the importance of Business Definition
and Firm Position (4) take advantage in applying the Resultant Model's wayof thinking for bringing new perspective to the company's strategic planning
cycle, making business plans and identify a firm's Resultant with respect to to
the current organization conditions and critical situations.
FIN 720 ADVANCED CORPORATE FINANCE
3 Credit Unit / Prerequisite: FIN 702
Discusses the growth of companies via diversification that includes reasonsfor diversification, the relationship between headquarter and business unit,
business group building political capital, corporate investment via acquisition
and strategic alliance, capital structure for diversified company, private equitymarket and corporate turnaround restructuring.
FIN 721 INVESTMENT MANAGEMENT
3 Credit Unit / Prerequisite: FIN 702
This course discusses analytical frameworks and empirical evidence ininvestment management. The first part of this course focuses on equity
analysis. Portfolio strategy and technical analysis are the focus of the second
part.
FIN 723 INTERNATIONAL FINANCE
3 Credit Unit / Prerequisite: FIN 702
This subject will give an understanding of the recent progress of internationalfinancial system. Students will be guided to understand the instruments
in international financial market, applied customarily in global companies
financial decision-making. This subject will analyze the quantitative and alsothe qualitative aspects. The students will be greatly involved in financial
analysis to sharpen their ability in making financial decision.
MKT 721 MARKETING RESEARCH
3 Credit Unit / Prerequisite: MKT 701
This course considers the gathering of marketing-related data fromindividuals and organizations, with particular emphasis on integrating problem
formulation, research design, questionnaire construction, and sampling so
as to yield the most valuable information. Also studied are the proper use
of statistical methods and the use of computers for data analysis. Bothqualitative and quantitative research methods are discussed. In order to gain
a deeper understanding of what is involved in marketing research; students
will undertake a research project.
MKT 723 STRATEGIC MARKETING
3 Credit Unit / Prerequisite: MKT 701
This course is built around a commitment to develop market-based
competitiveness, reflecting the fact that any business success is in its ability
to win the customers preferences against competitors offerings. Studentsare expected to examine critical issues required in the making of high-level
and strategic marketing decision making in a business. This course takes the
perspective of both the functional and the business levels because strategic
marketing decisions can be taken from the level of a Marketing Manager,a General Manager, or a Business-Unit CEO. In most cases, corporate-level
CEOs need also to understand the conceptual framework in winning the
markets served by their business units.
MKT 725 INTEGRATED MARKETING COMMUNICATION3 Credit Unit / Prerequisite: MKT 701
This course takes an analytical approach to the study of Integrated Marketing
Communication. Attention focuses are on the relationship between product
brand or company image with marketing communications forms, suchas: advertising, sales promotion, personal selling, public relations, and
experiential contact.
BEC 611 DOING YOUR JOB: COMMUNICATION IN THE
WORKPLACE
2 Workshop Unit / Prerequisite: BEC 610
TBEC 611 is designed to provide students with specific business Englishcommunicative skills relevant to the workplace. The activities enhance
writing, speaking and listening skills. The language functions taught, include:
assessing candidates; written correspondence; reporting on progress;
describing trends; discussing products and services; comparing options;workplace meetings; and effective presentations skills.
FIN 602 MANAGEMENT INFORMATION SYSTEMS
1 Workshop Unit / Prerequisite: None
This course gives an overview of information technology and an
understanding of the strategic importance of information systems inorganizations. Students will be exposed to the vocabulary of MIS. Students
will not be computer programmers at the end of this course. They will be
able to intelligently discuss and assess information systems requirements,strategy, and issues on the job and be techno-literate.
8/10/2019 Brosur MM-2
29/66
28
TRIMESTER 4
STA 706 BUSINESS STRATEGIC SIMULATION
3 Credit Unit / Prerequisite: STA 702
Business Strategy Simulation is a multi-disciplined learning method whichplaces and involves students to actively in run a virtual business. This
virtual business environment model the real world and reflect actual world
practices. The students will set up a company, manage and maximizeits value through the application of their business knowledge and their
integrative management skills. The business Strategy Simulation requiresthe implementation of holistic rational decision making and cooperativeteamwork. Thus the students are expected to be able to overcome the
functional as well as the strategic problems of their company, and to
compete under competitive and uncertain situation.
STA 703 BUSINESS PLAN
6 Credit Unit / Prerequisite: all management functional courses
This is the final project to demonstrate students ability in implementingbusiness concepts at general industrial and firm specific environments.
Based on a scenario analysis, the environmental opportunities and threats
are explored to create a viable Business Plan. The assessment of strengthsand weaknesses is conducted to measure its feasibility. The strategic and
functional aspects are discussed systematically in the group to present a
comprehensive Business Plan.
BUSINESS PLAN EXAMINATION
Credit Unit integrated to STA 703 Business Plan / Prerequisite: The student
must have submitted the business plan and have acquired 49 credit units(Regular MM) and should pass all compulsory supporting subjects with GPA
(Grade Point Average) of or higher than 3.0 without C, D, F, I and NP grade.
The comprehensive exam is the nal assessment of the Business Plan.Students who have submitted their Business Plan have to defend it before the
panel of examiners.
ELECTIVE SUBJECT
MKT 731 SERVICES MARKETING
2 Credit Unit / Prerequisite: MKT 701
Services marketing emphasize managing customer experience. It is a studyof understanding customers in service encounters, building the service
model, managing the customer interface, and implementing profitable service
strategies. It involves service marketing information system, development,design, and implementation of service marketing programs.
MKT 742 BRAND MANAGEMENT
2 Credit Unit / Prerequisite: MKT 701
The course examines the complete brand management process from the
perspective of the brand manager. It covers the strategic decisions thatmust be made in three areas (1) the development and introduction of new
products/brandsfrom idea stage to commercialization; (2) the marketing
of existing brands, with emphasis on building, measuring, managing, andleveraging brand equity; and (3) the marketing of product modifications,
product line extensions, brand extensions, and product deletions.
MKT 745 BUSINESS TO BUSINESS MARKETING
2 Credit Unit / Prerequisite: MKT 701
Business-to-Business Marketing is a graduate level marketing elective course.
For maximum benefit from this course,, students should have marketingmanagement knowledge, prior to taking this elective course. The purpose
of this course is to help students to understand marketing activities between
firms/organizations. Upon completion of this elective course, students shouldbe able to understand the distinctive nature of the marketing tasks when the
customer is an organization; understand the growing role of marketing within
industrial companies; have insights into ways in which a number of marketing
concept and techniques can be used by the business-to business marketingmanager.
MKT 747 EXPERIENTIAL MARKETING
2 Credit Unit / Prerequisite: None
Experience marketing provides facilitation beyond the product function. Itprovides sensory, emotional, cognitive, behavioral, and relational values to
consumers (Schmitt, 1999). The brand engages the consumer holistically.
The aim of experience marketing is to establish memorable moments tothe consumers. In the Experiential Marketing class, the students will learn
about how to differentiate the brand through experience, how to involve the
consumers when they encounter with the product, and how to establish a
long-term relationship between brand and consumers.
FIN 751 BANK MANAGEMENT
2 Credit Unit / Prerequisite: None
This course is designed to enhance students interest in banking practices
and problems. Students are expected to master basic management principles
of the bank and made aware of the issues of risk, regulation, technology andcompetition that bankers see as their greatest challenges in modern banking.
FIN 757 FINANCIAL RISK MANAGEMENT
2 Credit Unit / Prerequisite: FIN 723
This subject discusses the key topics of corporate risk management,
operational risk, financial risk and business risk management from the
perspective of non-financial corporations. The course focuses on knowing thetheories and practices of risk management and building problem solving skills
as needed by managers. Various teaching methods are used in this subject.
Lectures are used to explain and discuss the theoretical framework of riskmanagement required to analyze the cases. The case method is used to build
and develop problem-solving skills in terms of formulating case definitions, the
case analysis framework, and proposing case recommendations.
FIN 759 BUSINESS FINANCING
2 Credit Unit / Prerequisite: FIN 721
Using a lecture and discussion teaching format, this course provides the
background in the concepts, processes and institutions in the financing of
business enterprises both at early stage and growth/expansion stage. Topics
covered within this course are equity financing (ownership, warrants, LLCand LPE), debt financing (bank loans, factoring, revenue participation/royalty
financing, and private debt), friends, angels, venture capital sources and
licensing and franchising. Students should be able to explain the reasons whybusinesses need short-term and or long-term financing, be able to identify
and describe the main sources of capital funds for businesses, and applyknowledge and skills to practical situations.
FIN760 BUSINESS VALUATION
2 Credit Unit / Prerequisite: FIN 721, FIN 720
This course is a graduate level exploration of business valuation. It is actually
designed for students with career interest in corporate finance, investment
banking, securities analysis or corporate investment. Since it is an elective
course, anyone who is interested in issues pertaining to valuation can alsotake this course. A good understanding of accounting and corporate finance
is important in valuation. Students attending in this course are the core
subjects of financial accounting and corporate finance. The familiarity of usingspreadsheet (MS Excel) is a must.
MNJ 735 ORGANIZATIONAL CONSULTING: DIAGNOSIS AND
DESIGN2 Credit Unit / Prerequisite: None
The highly competitive business environment nowadays requires companies
to be professionally managed. As a result, many changes in the organizationshould be in good order to survive and even grow. Organization dimensions,
such as culture, strategy, managerial style and structure have to be
effectively identified before change is carried out. This course discussesways to diagnose organization dimensions and elements and make effective
organizational changes to increase its performance. Scientific approaches
and concept is introduced and discussed so that change agents can managethe changes effectively.
8/10/2019 Brosur MM-2
30/66
29
PRASETIYA MULYA SCHOLARSHIPS
Prasetiya Mulya Business School offers scholarships for
the full time Graduate Magister in Management degree
program (Regular MM Program).
Future Leaders Scholarshipopens for highly talented
individuals with leadership potential and who are
committed to contribute to the business community and
national development. It covers tuition fees, books, and
living allowance.
Graduate Program Scholarships open for highly
motivated students with excellent academic qualities
but financially disadvantaged. Preference is given to
candidates who possess the necessary aptitude, personal
qualities and interest in management. Prasetiya Mulya
Business School offers this scholarship for the regular full
time degree program.
Information on requirements, terms, and conditions, forms
and instructions can be read and downloaded from the
Prasetiya Mulya website at www.pmbs.ac.id. Applicants
are suggested to read the general information on the
website thoroughly prior to applying.
"Learning is always my passion. I want to
develop myself through education because
I believe that education will broaden
my perspective, enrich my knowledge
and beneficially shape my future. I want to
contribute my knowledge to people around
me and to the business community. I think
I can contribute more with higher education.
The Prasetiya Mulya Future Leaders
Scholarship gave me the chance to gain
more knowledge and skills that beneficially
supported my career."
Dhiah Karsiwulan(Alumnus of Regular MM 2010)Project Analyst - PT. Agrinergy Indonesia Team Finalist - Global Social Venture Competition, South
East Asia Round 2010
Prasetiya Mulya Future Leaders Scholarship 2008Awardee
Prasetiya Mulya Management Society President 2009 -2010
8/10/2019 Brosur MM-2
31/66
P R O G R A M C U R R I C U L U M30
EXECUTIVE MMIN BUSINESS MANAGEMENTTe Executive MM in BusinessManagement program is a part-timeprogram designed for undergraduatedegree holders with at least two yearsworking experience.
The Executive MM in Business Management combines the
curriculum and classroom atmosphere with a dynamic
and intensive learning experience. The program is on a
part-time basis designed for those who seek to acquire
knowledge, conceptual understanding of business and
management and expand their networks. It fits youngprofessionals who are climbing the managerial ladder.
The focus is on Business management, offering two
minor subjects: Marketing management and Finance
management. The program requires 43 Trimester Credit
Units (CU), to be completed in 5 trimesters (1 trimester
equals 4 months). Course days are Monday, Wednesday
and Friday (from 6.15 p.m. to 9.30 p.m.)
Amandes Team
Global Finalist &Winner of Innovation
Award, Global
Social VentureCompetition, 2010,
Berkeley USA.
8/10/2019 Brosur MM-2
32/66
31
TRIMESTER SUBJECT CREDITUNIT
MATRICULATION AKI 501 Financial Accounting 0
EKN 503 Economics for Business 0
OPR 511 Statistics for Business 0
TRIMESTER 1 AKI 701 Managerial Accounting 3
MKT 702 Consumer Behaviour 2
MJN 709 Organizational Dynamics 3
MJN 707 Ethics in Business 1
TRIMESTER 2 FIN 702 Corporate Financial
Management
3
MKT 701 Marketing Management 3
MJN 705 Human Resources
Management
3
TRIMESTER 3 OPR 703 Operations Management 3
STA 702 Strategic Management 3
FINANCEFIN 720 Advanced Corporate
Finance
3
MARKETING MKT 721 Marketing Research 3
TRIMESTER 4 STA 703 Business Plan 1 1
STA 706 Business StrategySimulation
3
FINANCE FIN 723 International Finance 3
MARKETING MKT 723 Strategic Marketing 3
Elective Course 1 2
TRIMESTER 5 Elective Course 2 2
STA 703 Business Plan 2 5
TOTAL CREDIT 43
MAJOR SUBJECT CREDITUNIT
MARKETING MKT 731 Services Marketing 2
MKT 742 Brand Management 2
MKT 743 Value-Based Marketing 2
MKT 745 Business to Business
Marketing
2
FINANCE FIN 746 Investment Management 2
FIN 749 Corporate Restructuring 2
FIN 757 Financial Risk
Management
2
FIN 759 Business Financing 2
FIN 758 Financial Strategy 2
STA 734 Social Venture 2
ELECTIVE SUBJECTSminimum 10 students
"Prasetiya Mulya offers a life-long learning experience, its beyondknowledge. The faculty members' excellent dedication and total
commitment is at par with the dynamics of the global business environment,
and it gives us added value. The program focuses not only on teamwork
and collaboration in the classroom but also a tough competition among the
best which resulted in superior business graduates. Leader creates leaders,
and Prasetiya Mulya shapes us to become strong business leaders.
Kenny Hartanto
(Alumnus Executive MM in Business Management 2009)
Product Manager - PT. Agel Langgeng
Best in Class 2009
Note:
One trimester equals to 14 weeks of class meetings
(approximately 4 months)
cu = credit unit
1 session = 1.5 hour
Program duration : 20 months (3 days in week, Monday,
Wednesday, and Friday, from 18.15 to 21.30)
Elective subjects are held every Tuesday and Thursday
EXECUTIVE MM IN BUSINESS MANAGEMENTCURRICULUM DESCRIPTION
8/10/2019 Brosur MM-2
33/66
P R O G R A M C U R R I C U L U M32
MATRICULATION
AKI 501 FINANCIAL ACCOUNTING
0 Credit Unit / Prerequisite: None
Designed to discuss the nature of accounting, the companys financialreport, the elements of financial statements, and the analysis of financial
statements. Through these discussions, the students are expected to be able
to understand the financial accounting as the language of business.
EKN 503 ECONOMICS FOR BUSINESS
0 Credit Unit / Prerequisite: None
Economics for Business is introductory toand also be a review ofeconomics. The emphasis of discussions is on business-related topics of
economics. The microeconomics sessions focus on the basics of the market
and market structures whereas in the macroeconomics session discussionsare on emacroeconomic variables, performance, and policies. The students
are expected to gain basic understanding about the framework as to how
businesses are both influencing and influenced by the market (micro,
industrial level) and by the macroeconomic variables working in the economy
as whole.
OPR 511 STATISTICS FOR BUSINESS
0 Credit Unit / Prerequisite: None
To equip students with statistical basic concepts as tools in advanced
courses as well as for future practical applications in business decisionmaking contexts.
TRIMESTER 1
AKI 701 MANAGERIAL ACCOUNTING
3 Credit Unit / Prerequisite: None
The main objective of this course is to provide the students with an
understanding of theories and ability to implement the mechanics and
concepts of managerial accounting in a strategic business unit. With thiscourse, students are expected to understand how managerial accounting
contributes in creating value within a dynamic business environment i.e.
planning, control, and cost management systems, and using accountinginformation in decision making.
MKT 702 CONSUMER BEHAVIOUR
2 Credit Unit / Prerequisite: None
In this course, through consumer analysis framework, students study in
detail various topics such as consumer cognition and affection, consumer
perception, consumer preference, consumer knowledge, and consumerdecision making.
MJN 707 ETHICS IN BUSINESS
1 Credit Unit / Prerequisite: None
In this course, students will gain insights in ethical decision making, generally
and in the business context. In particular, they will find out the following: (1)Basic of ethics, business ethics (2) analytical tools and methods in ethical
decision making (3) individual and organizational factors which influence
ethical decision making (4) corporate social responsibility and good corporategovernance (5) application of concepts and tools in ethical decision making.
MJN 709 ORGANIZATIONAL DYNAMICS
3 Credit Unit / Prerequisite: None
The course discusses how organizations are managed in a rapidly changing
world. It focuses on how people work together & contribute within an
organization. The course provides insights and approaches to managepeople effectively in an organization. After completing the course, students
are expected to be able (1) to understand, and manage people effectively
in dynamic organizational settings, (2) to increase teamwork effectivenessthrough goal setting, motivation and leadership, (3) to increase leadership
knowledge and skills based on several leadership approaches, (4) to applyvarious conflict management techniques, (5) to improve communication skills
based on effective communication concepts and (6) to manage change and
effectiveness in an organization through managing organization culture andstructure.
TRIMESTER 2
FIN 702 CORPORATE FINANCIAL MANAGEMENT
3 Credit Unit / Prerequisite: None
This course examines the role of finance in supporting the functional areas of
a firm, and fosters an understanding of how financial decisions themselves
can create value. Students are expected to master the following topicsafter attending the course: basic analytical skills and principles of corporate
finance; functions of modern capital markets and financial institutions;
standard techniques of analysis, including capital budgeting, discounted cashflow valuation, and risk analysis.
MKT 701 MARKETING MANAGEMENT
3 Credit Unit / Prerequisite: MKT 702
Marketing management emphasizes managing customer value. It is a
study of choosing, creating, delivering, and communicating customervalue. It involves marketing information system, development, design, and
implementation of marketing programs. After this course students should
be able to demonstrate the integration of managing customer value, and
conduct presentation of marketing programs through the use of bothqualitative and quantitative data.
MJN 705 HUMAN RESOURCES MANAGEMENT
3 Credit Unit / Prerequisite: MJN 701
Upon completing this course, students are expected to be able to understand
the role and functions of Human Resource Management in an organization;and to apply the concept of human resource management in the organization
in order to achieve the organizational goals.
TRIMESTER 3
OPR 703 OPERATIONS MANAGEMENT
3 Credit Unit / Prerequisite: None
This course introduces students to concepts and techniques related to thedesign, planning, control, and improvement of service and manufacturing
operations. The course attempts to make students conversant in the
language of operations management, provide the students with quantitativeand qualitative tools to analyze basic operations issues, and allow students
to see the role of operations management in the overall strategy of the firm.
After completing this course, students are expected to understand the role ofoperations management in the overall business strategy of the firm; to grasp
the idea of creating value through operations management and to be better
equipped in analyzing, managing, and improving processes in the service
sector as well as manufacturing firms.
FIN 720 ADVANCED CORPORATE FINANCE
3 Credit Unit / Prerequisite: FIN 702
Discusses growth companies via diversification that includes reasons for
diversification, the relationship between headquarter and business unit,
business group building political capital, corporate investment via acquisitionand strategic alliance, capital structure for diversified company, private equity
market and corporate turnaround restructuring.
MKT 721 MARKETING RESEARCH
3 Credit Unit / Prerequisite: MKT 701
This course covers the gathering of marketing-related data from individuals
and organizations, with particular emphasis on integrating problemformulation, research design, questionnaire construction, and sampling
to yield the most valuable information. Also studied are the proper use
of statistical methods and the use of computers for data analysis. Bothqualitative and quantitative research methods are discussed. In order to gain
a deeper understanding of what is involved in marketing research students will
undertake a research project assignment.
SUBJECT DESCRIPTION
8/10/2019 Brosur MM-2
34/66
33
STA 702 STRATEGIC MANAGEMENT
3 Credit Unit / Prerequisite: all basic & functional management subjects
During the course each student will accustom himself/herself to act as an
active member in the Team of Strategic Leaders of a firm taken from the casethat will be discussed in class. Interaction with peers while learning together
in class and doing group assignment will enhance understanding and enable
students to (1) identify and understand the Resultant model of Strategicmanagement and the configuration of seven elements in the urgency
management process (2) understand fully and adopt the configuration of
seven elements of the "urgency management process" as a guide to practisestrategic management (3) understand the power of strategic and organization
levers in the transformation process, the importance of Business Definition
and Firm Position (4) take advantage in applying the Resultant Model's way
of thinking for bringing new perspective to the company's strategic planningcycle, making business plans and identify a firm's Resultant with respect to to
the current organization conditions and critical situations.
TRIMESTER 4
FIN 723 INTERNATIONAL FINANCE
3 Credit Unit / Prerequisite: FIN 702
This subject will give an understanding of the recent progress of internationalfinancial system. Students will be guided to understand the instruments
in international financial market, applied customarily in global companies
financial decision-making. This subject will analyze the quantitative and also
the qualitative aspects. The students will be greatly involved in financialanalysis to sharpen their ability in making financial decision.
MKT 723 STRATEGIC MARKETING
3 Credit Unit / Prerequisite: MKT 701
This course is built around development of market-based competitiveness,
reflecting the fact that any business success is in its ability to win thecustomers preferences against competitors offerings. Students will examine
critical issues required in the making of high-level and strategic marketing
decision making in any business. This course takes the perspective of boththe functional and the business levels as strategic marketing decisions can be
taken from the level a Marketing Manager, a General Manager, or a Business-
Unit CEO. In most cases, corporate-level CEOs need also to understand the
conceptual framework in winning the markets served by their business units.
STA 706 BUSINESS STRATEGY SIMULATION
3 Credit Unit / Prerequisite: STA 702
Business Strategy Simulation is a multi-disciplined learning method which
places and involves students to actively in run a virtual business. This virtual
business environment is a model of the real world and reflect actual worldpractices. The students will set up a company, manage and maximize
its value through the application of their business knowledge and their
integrative management skills. The business Strategy Simulation requiresthe implementation of holistic rational decision making and cooperative
teamwork. Thus students are expected to be able to overcome the functionalas well as the strategic problems of their company, and to compete under acompetitive and uncertain situation.
TRIMESTER 5
STA 703 BUSINESS PLAN
STA 703 BUSINESS PLAN
6 Credit Unit / Prerequisite: all management functional courses and STA 702
This is the final project assignment to demonstrate students' ability inimplementing business concepts to real economic, general industrial and
firm specific environments. Based on a scenario analysis, the environmental
opportunities and threats will be explored to creative a viable Business
Plan. The assessment of strengths and weaknesses will be conducted tomeasure its feasibility. The strategic and functional aspects are discussed
systematically to present a comprehensive Business Plan.
BUSINESS PLAN EXAMINATION
Credit Unit integrated to STA 703 Business Plan / Prerequisite: The
student must have submitted the business plan and have acquired 43credit units (Executive MM in Business Management) and should pass all
compulsory supporting subjects with GPA (Grade Point Average) of or
higher than 3.0 without C, D, F, I and NP grade.The comprehensive exam is the nal assessment of the Business Plan.
Students who have submitted their Business Plan have to defend it
before the panel of examiners.
8/10/2019 Brosur MM-2
35/66
P R O G R A M C U R R I C U L U M34
ELECTIVE COURSES
MKT 742 BRAND MANAGEMENT
2 Credit Unit / Prerequisite: MKT 701
The course examines the complete brand management process from theperspective of the brand manager. It covers the strategic decisions that must
be made in three areas (1) the development and introduction of new products/
brandsfrom idea stage to commercialization; (2) the marketing of existing
brands, with emphasis on building, measuring, managing, and leveragingbrand equity; and (3) the marketing of product modifications, product line
extensions, brand extensions, and product deletions.
MKT 743 VALUE BASED MARKETING
2 Credit Unit / Prerequisite: MKT 701
Value-based marketing is founded on shareholder value analysis a well-accepted body of financial theory and set of techniques. Shareholder value
analysis states that the value of the business is increased when managers
make decisions that increase the discounted value of all future cash flows.This course shows that shareholder value approach offers enormous
opportunities for marketing. First, it enables the purpose of marketing in
commercial firms to be clearly defined. Second, it explains how marketing
strategies need to be evaluated. Third, rigorously exploring the effects onshareholder value.
The course is organized around the problems marketers face. In particular,
the three major topics of the course correspond to the three major problemsaddressed by marketers. That contribute significantly towards generating
future cash flows. Topics include (1) Managing the Customers, (2) Managing
the Brand and (3) Managing the Network.
MKT 745 BUSINESS TO BUSINESS MARKETING
2 Credit Unit / Prerequisite: MKT 701
Business-to-Business Marketing is a graduate level marketing elective
course. For maximum benefit, students should have marketing management
knowledge, prior taking this elective course. The purpose of this course
is to help students to understand marketing activities between firms/organizations. Upon completion of this elective course, students will
understand the distinctive nature of the marketing tasks when the customer
is an organization; understand the growing role of marketing within industrialcompanies; gain insights into ways in which a number of marketing concepts
and techniques can be used by the business-to business marketing manager.
MKT 731 SERVICES MARKETING
2 Credit Unit / Prerequisite: MKT 701
Services marketing emphasize managing customer experience. It is a study
of understanding customer in service encounters, building the service model,managing the customer interface, and implementing profitable service
strategies. It involves service marketing information system, development,
design, and implementation of service marketing programs.
FIN 746 INVESTMENT MANAGEMENT
2 Credit Units/ Prerequisite: FIN 702
This course deals with analytical frameworks and empirical evidences in
investment management with main focus on equity. Equity investmentmanagement consists of equity analysis and portfolio analysis. In equityanalysis, students learn to use available fundamental tools to assess
economic value of a company. Along with the analysis, multiples and
technical approach will also be discussed to examine their strengths and
weaknesses. Portfolio analysis covers portfolio theory, equilibrium behaviorof a single asset within a well diversified portfolio and portfolio performance
measurement. In addition, this course will review the modern investment
theory (i.e., Markowitz m