Do's and Don'ts of PR

Brooke Hammerling

Founder, Brew Media Relations

@brooke

#iwny

buzzwords

lack of creativity

sales-driven organizationPR playbook

spammerssenior management doesn't participate

service providers, not partners

spray and pray tactics

PR sucks

The bad, the ugly

It doesn’t have to suck

It can pay off

customer acquisition

brand awareness

influencer outreach

raise personal profile

reach

funding

acquisition

IPO

crisis communications

What are your goals?

What works for you?

Agency v. Internal v. DIY

Telling your story

Implied transparency

The company Brew keeps

Thank you!

Brooke Hammerlingbrooke@brewpr.com@brooke / @brewpr

about.me/brookehammerling