PROPER DEFINATION

A brochure is

a flyer, pamphlet or leaflet that is

used to pass information about

something

A brochure (also referred to as a pamphlet ) .

Brochures are advertising pieces.

Brochures are distributed by mail, handed personally or placed in brochure racks.

(Services - products )

(Event & Programs)

-(Knowledge about the

company )

They are designed and used

for:

A marketing tool to

advertise a service or

product

As an information

providing tool

identity to the company

There are many types of

brochures,

A bi-fold brochure has 4 parts (two on each side)

A tri-fold brochure has 6 parts (three on each side)

Bi-Fold

What is a Brochure?

What is a Brochure?

Tri-Fold

Tri-fold 1- How to place Content :

Front Cover: Clients needs.

Back Cover: Contact Information

Inside Flap: Information about your company .

Tri-fold 2 - How to place Content :

Inside Left: Clients Pain Points.

Inside Cover: Solutions.

Inside Right: Contact Information.

According to targeted audience :

Leave-Behinds

Point-of-Sale

Respond to Inquiries

Direct Mail

Sales Support Tool

• Create a brochure that addresses your ideal clients pain points and highlights your solutions. This brochure will be general.

• If you service different markets or clients then you’ll want more than one kind of general brochure.

Gather Information

• Create a branded brochure that highlights your products benefits and solutions.

Familiar with your service and ready to

make a purchase.

1. Where, What, Who

2. Choose Your Layout

3. Place Your Content

4. Choose Your Photos

5. Write Your Copy

6. Put It All Together

Where, What, Who

Discovery of need :

Marketing is not about trying to persuade someone to buy something that they don’t want.

Discover that she has a

need

Gather Information

Evaluate Options

Purchase

Retention

Purpose

Information (the history of the

company, goals, services)

Pages of the brochure should

also be arranged .

Sketched out.

Unique Design .

Tell one story

Why is it important to plan your

brochure layout?

Impression

Attention

Attractive

The name of

organization/place/company

In addition, a photo or

graphic should be on the

cover page

Type of Writing Style

sentence short and to the point

Necessary information

Use powerful words

( new, results or guarantee )

The use of headings draw

attention to sections on

your brochure

The heading should stand

out, by having a bigger font

and color

It is very important that you

proof read your work

Grammatical and spelling

mistakes takes the

attention of the reader’s

away

Color combinations

Make sure you use colors that

go together

o If you have lime green with

shocking pink reader’s will not

want to read your brochure

Focus on reader’s attention

Your pictures tell :

Clients problems and your solutions.

Story of your brand.

Resources: www.123rf.com; www.shutterstock.com; www.istockphoto.com; microsoft clip art. **Check licensing information before use.

Purchase the liscence .

Along with reports and proposals.

Direct mail

Distributed places where events, workshops or classes are held.

Given amongst volunteers and employees .

You should carry brochures whenever you meet a client so that you can leave behind after the meeting, thus spreading information about your company

Ok , then , I think You should “Google” your further Queries …

www.google.com