Post on 16-Apr-2017
ICT WeekICT entrepreneurship for social impact
Broadcast Licensing - Digital Terrestrial Television
Digital Value ChainDigital TX 1DVB T2
Digital TX 2DVB T2
TV aerial STB
ConsumerContent Service Providers
1.
2.
3.
4.
5.
Multiplex
Analog TV
IDTV
Entrepreneurial Opportunities by DTT1. Released frequencies (dividends) to facilitate new mobile/broadband services, more applications
2. Business opportunities for new media houses, content developers, STBs & IDTV vendors ; ease of set up & employment for the youth:
Opportunities cont……
.
3. Increased TV channels –new businesses
Opportunities cont….4. STB/iDTVs Vendors
STB
Issue official receipts,
warranty, after sales backup
Register as a vendor with
CA
Apply for type approval and sell only type
approved STBs Display type approval
certificate from CA
Demonstrate to consumers
how to operate STB
5. Environmental Conservation – setting up/de-commissioning sites, energy saving, healthier environs
Digital Tx site (shared infrastructure)
Analogue site (mast graveyard)
Opportunities cont….
Current Broadcasting Status
65 FTA TV channels on
DTT platform
135 Radio Stations
2 national BSDs &
3 self provisioning
BSDs
8 Pay TV Operator
s(DTH, DTT,
Cable)
LICENSING PROCESSLicence application
Preliminary check
Communications Licensing Committee
Publication in Kenya Gazette
Board Consideration
Licence offer / Board Decision communication/.
Issuance of licence.
Licensing process-about 200 days but shorter if no delays
Obligations of TV CSPs
• Responsible for the production end of the value chain
• Must observe /comply with programme code and licence conditions
• Enter into contractual arrangements with BSDs for hosting of signal
• Complaints handling• Submission to CA quarterly/annual returns• Electronic Programming Guide info
Tariffs for CSPs on BSD Platforms
• Two common carrier BSDs licensed• Broadcasters free to select DTT platform• Self provisioning BSDs restricted to carry their own
content• CA determination in 2013 capping BSD charges to
125,993.5/MB/site (NBI), 93,202.75/MB/site (other sites)
• CA to issue new determination on BSD tariffs following a study by Consultant.
• New tariffs – cost based and expected to be lower than previous charges.
• BSDs to publish reference access offer
SUMMARYMigration to DTT has opened diverse range of opportunities for entrepreneurs
Over 3m STBs sold. Consumers have over 70 approved models to choose from
Digital platform has lowered market entry barriers compared to analogue
Broadcasters need to focus on content development; compelling content will attract more eyeballs hence more revenue
DTT offers opportunities to set up niche thematic channels
Thank YouConsumer Rights in
Broadcasting Services