Post on 16-Aug-2015
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MAY 2015
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Bringing vision to the consumer
WHO AM I ?
CONFIDENTIAL 3
Dr. Mike Aldred – Electronics Category Lead
Responsible for the delivery of robot electronics
algorithms, software, firmware, hardware, sensing
THIS PRESENTATION
CONFIDENTIAL 4
Share some lessons we learned taking a cutting
edge, vision based, technology from academia to the
mass market
Will be focused around 360eye
No maths and equations
Not going to reveal Dyson secrets
DYSON
CONFIDENTIAL 5
Dyson sell 8 million products worldwide each year
Machines are sold in 72 countries
90% of products are sold outside of the UK
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Dyson products
If a product is going to be successful it needs to
Solve a real problem
Be Better
Be Different
Easy = boring!
TIMELINE
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Mik
e join
s D
yson
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DYSON 360EYE
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Start as a scientist end as an engineer
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Idea generation – think differently
At the start of a project be broad minded
Challenge received wisdom
Try something which could obviously never work
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Idea generation – 360eye aspirational specification
For a robot to work it has to perform
better than a human
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Idea generation – why vision ?
To be methodical the robot needs to be able to
navigate its environment
Vision provides a quantity and richness of
information
Vision is an enabling technology which opens
up greater future prospects
TIMELINE
CONFIDENTIAL 13
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Join
Dyson
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Idea generation – robot SLAM
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Idea generation – MonoSLAM
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Idea generation – why Panoramic vision ?
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Idea generation – why Panoramic vision ?
45°
360°
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Idea generation – why Panoramic vision ?
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Idea generation
Product development
TIMELINE
CONFIDENTIAL 20
1998
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Dyson
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Idea
generation
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Product development – Think about the customer
Vision and robotics are enabling
technologies, they are not products in
themselves
Always retain a focus on what function the
product is providing to the customer
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Product development - simulation
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Product development - simulation
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Product development - simulation
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Product development - simulation
Simulation is a fantastic tool to develop an
idea
A simulator is only as good as the effort that
has been put into its development
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Product development – Information optimisation
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TEST, TEST, TEst
Product development – test, test, test
TIMELINE
CONFIDENTIAL 28
1998
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Dyson
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Idea
generation Product
development In
hom
e trials
Rep
rese
nta
tive
rig
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Product development – test in the real world
Vision is so effective as a sensor because
images contain a lot of info
However images can contain a huge variety of
contents
To produce a mass market product you need to
be confident it is going to work robustly in the
real world and that means testing in the real
world in a huge variety of situations
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Product development – test in the real world
The best test environment is the real
world
On 360eye we ran trials in real homes
for more than 8 years
Over the development phase we ran
more than 50,000 home trial runs
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Product development – Real world issues with panoramic SLAM
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Product development – Image quality
Light room
Dark room
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Product development – Image quality
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Product development – the real world will exercise the product
TIMELINE
CONFIDENTIAL 35
1998
1999
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2001
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2005
2006
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2008
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2010
2011
2012
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2015
2014
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Join
Dyson
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Idea
generation Product
development
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Summary
30% idea generation 10% development
60% testing
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“An inventor’s path is chorused with groans, riddled with fist-banging and punctuated by head scratches. Stumbling upon the next great invention in an “ah-ha!” moment is a myth. It
is only by learning from mistakes that progress is made”
James Dyson
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Appendix
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Product development – post mortem analysis