Post on 10-Oct-2020
BRING ULTIMATE HAIR PERFECTION INTO YOUR SALON
A NEW MILESTONE IN CARE PERFORMANCE
NEW BC BONACURE BRINGS HAIR CLOSER THAN EVER
TO NATURAL PERFECTIONVirgin hair quality
Elasticity, strength and resilience
Healthy hair surface
NEW PATENTED CELL PERFECTOR TECHNOLOGY
FOR HAIR CLOSER THAN EVER TO NATURAL PERFECTION
Rebuilds the hair structure from the inside out thanks to hair-identical amino-acid chains
Perfectly recreates virgin quality hair cuticles to provide optimal protection against external aggressions like water, blow drying, etc.
Virgin Hair Current TechnologiesDamaged Hair
is made of chains of 21 carbons
has gaps on the hair surface
refill with chains of 12 carbons
resurfaces with chains of 18 carbons
60° 80°100° 100°
On virgin hair, a water drop forms an angle of at least 90° on the hair surface
The same result is only obtained with CELL PERFECTOR TECHNOLOGY
Results of the water drop test, proving the protection properties of the hair surface
OUTPERFORMING ALL TECHNOLOGIES
THE SCIENTIFIC PROOF
Virgin Hair Current TechnologiesDamaged Hair
is fully protected from water
is not protected and absorbs water
partially protects the hair but still absorbs water
provides full protection
ENTER THE WORLD OF ULTIMATE HAIR PERFECTION
WHAT’S NEW ?
Patented Cell Perfector Technology
Innovative hero products
with extraordinary results never before seen, to win new customers
Eye-catching packagingdesigned to capture attention and convey benefits for instant retail success
that turn emerging trends into consistent retail success
WHAT’S NEW ?
Breakthrough BC ExTra ShoTS
New 360° approachto hair care
Full support to enhance your expertise
for tailored care experiences that boost service and retail revenues
that incorporates individual product solutions into the consultation, to guarantee hair perfection at home and drive follow-up retail sales
and maximize all potential revenue streams for your salon
SUPERIOR HAIR CARE REGIMES
FOR DAMAGED HAIR
FOR NORMAL TO DRY, CURLY OR
DEHYDRATED HAIR
FOR COLORED AND HIGHLIGHTED HAIR
BC rEPaIr rESCUE BC CoLor FrEEZE BC MoISTUrE KICKWith our highest concentration of proteolipids
With reactive silane With hyaluronic acid derivate
• 100% hair replenishment
• 100% resilience
• Up to 95% less hair breakage*
• 100% more shine
• Up to 90% color retention
• 100% nourishment
• Up to 85% improved combability
• Up to 95% anti-static effect
*vs. unheated, damaged hair
FOR MATURE AND FRAGILE HAIR
FOR UNMANAGEABLE HAIR
BC TIME rESTorE BC SMooTh PErFECTanti-aging formula with Q10 + Nutrifiller
With an amino smoothing agent
• 100% resistance & elasticity
• Immediately erases visible signs of aging
• Up to 4 days of anti-humidity & anti-frizz effect*
• 100% shine
• 70% quicker detangling
*Shampoo vs. shampoo + treatment
BC REPAIR RESCUE
COMPLETE RESTORATION FOR DAMAGED HAIR
With our highest concentration of proteolipids
100% HAIR REPLENISHMENT
100% RESILIENCE
UP TO 95% LESS HAIR BREAKAGE*
Intensely seals the cuticle and restores the inner structure for natural strength and elasticity
*vs. unheated, damaged hair
- Ultra-rich care for extremely damaged hair
- Restores the protective layer of virgin hair
- NEW Treatment formulation contains 250% more care ingredients
BC REPAIR RESCUE DEEP NOURISHING SHAMPOO & TREATMENT
NEW
BC COLOR FREEZE
SUPERIOR COLOR INTENSITY FOR COLORED AND HIGHLIGHTED HAIR
With reactive silane
Forms a protective layer on the hair surface, locking hair color into the hair for longer, while boosting color vibrancy
100% MORE SHINE
UP TO 90% COLOR RETENTION
With hyaluronic acid derivate
Deposits the optimal level of H2O into the hair structure to perfectly regulate the hair's moisture level
BC MOISTURE KICK
ULTIMATE HYDRATION FOR NORMAL TO DRY, CURLY OR DEHYDRATED HAIR
100% NOURISHMENT
UP TO 95% ANTI-STATIC EFFECT
UP TO 85% IMPROVED COMBABILITY
- Weightless protection and cellular nourishment
- Protects from dehydration
- Controls the hair surface for a healthy looking shine
- Provides heat protection
BC MOISTURE KICK BEAUTY BALM
NEW
BC TIME RESTORE
ANTI-AGING FORMULA FOR MATURE AND FRAGILE HAIR
With Q10 and Nutrifiller
Erases visible signs of aging, boosts the production of Keratin that subsides over time and restores healthy strength and resistance to the hair
100% RESISTANCE AND ELASTICITY
IMMEDIATELY ERASES VISIBLE SIGNS OF AGING
BC SMOOTH PERFECT
FLAWLESS SMOOTHNESS FOR UNMANAGEABLE HAIR
* Shampoo vs. shampoo + treatment
With an amino smoothing agent
Creates a protective barrier on the hair's surface to provide ultimate heat protection for maximum shine and ultimate smoothness
UP TO 4 DAYS OF ANTI-HUMIDITY & ANTI-FRIZZ EFFECT*
100% SHINE
70% QUICKER DETANGLING
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COMPLETELY CUSTOMIZED IN-SALON TREATMENTS
THE NEXT LEVEL IN CARE SERVICESNEW BC EXTRA SHOTS
INSTANTSTRONG HAIR FEEL
Personalize and boost your client's treatment
Determine your client's hair care needs
Freshly mix the appropriate BC EXTRA SHOT with any BC BONACURE Conditioner or Treatment
A DRAMATIC CHANGE IN SALON PERFORMANCE
3 EXCLUSIVE SERVICESA NEW IN-SALON OFFER WITH
Deluxe BC EXTRA SHOT Therapy
Intensive BC EXTRA SHOT Therapy
Express BC EXTRA SHOT Therapy
NEW PRODUCT FOR CUTTING-EDGE SALON SERVICES
WorLD INNoVaTIoN Perfectly seals all the caring agents into the hair's structure for flawless hair protection
BC ExTra SEaLEr
a signature experience for an outstanding level of care
an indulgent experience for targeted care
a quick fix for an extra boost of care
THE BC WAY TO HAIR PERFECTION
NEW 360° SALON PROCESS TO GROW YOUR CARE BUSINESS. FULLY SUPPORTED WITH EDUCATIONAL, DIGITAL & MERCHANDISING TOOLS
LISTEN LOOK
LIVELEARN
Identify your customer's needs to achieve
maximum satisfaction
Check your client's hair type to determine the right in-salon therapy
Experience hair perfection with indulgent care services
Recommend a simple home care regime to guarantee
hair perfection at home
ON DEMAND LEARNING:
DIGITAL TRAINING FACE TO FACE TRAINING
TRAIN YOUR STAFF TO CARE PERFECTION
WITH A COMPLETE EDUCATION PROGRAM
Get your technique and product questions answered with our Technical Hotline at 1-800-234-4672For seminar brochures, a schedule of classes or our online educator, visit us at usa.ask-schwarzkopf.com
ADVANCED CLASSES ON GROWING YOUR RETAIL BUSINESS: Build up your staff as retailing and merchandising experts
Train your staff the BC BONACURE way to hair perfection
ASK Education WebsiteScan this code to visit the ASK Education website
ASK Academy FinderScan this code to find an Academy near you
ESSENTIAL CLASSES ON BC HAIR THERAPIES:
DIGITAL BREAKTHROUGH IN HAIR CONSULTATION
Be the first to discover the free Hair Expert App
A COMPREHENSIVE TOOL THAT ELEVATES YOUR SALON SERVICE TO A WHOLE NEW LEVEL:
- Ultimate consultation and diagnostic tool
- Individualized therapy and product recommendations
- Client home-care regime shared via e-mail
- Latest trends and product innovations
LOYALTY PASSBC BONACURE
HAVE YOU HEARD ABOUT OUR BC BONACURE SERVICES?
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INTENSIVE POWER SHOT THERAPY
DELUXE POWER SHOT THERAPY
Before Before
Listen to your clients hair challenges and wishes and supplement it with your hands-on expertise.
Listen to your clients hair challenges and wishes and supplement it with your hands-on expertise.
To complete the picture of the current needs analyse the scalp and the skin at the contours…
To complete the picture of the current needs analyse the scalp and the skin at the contours…
…and look and feel the hair from roots to ends and analyze the condition.
a) PrepareBrush the hair to relief from product build up and reduce any tangles
Final Result:Intensively moisturized hair full of bounce and shine.
Apply the freshly mixed treatment section by section to the mid-lengths and ends starting at the back and working with vertical section towards the front.
Gently comb each section to evenly distribute the product. Twist the ends of the hair and leave to process for 5-10 minutes
Emulsify and rinse thoroughly. Towel dry the hair to remove excess moisture
b) ProtectTo protect the health of the hair apply the BC Power Protector section by section directly to the roots. Comb the hair through to distribute the product to the mid-lenghts.
Gently towel dry the hair to remove excess moisture
Make sure to apply suficient product. The hair should be wet after application
c) Treat & BoostBring hair perfection to life with creating a customised treatment for your client: take 4 pumps ot BC Moisture Kick Treatment …
Gently dry the hair off before starting the colour application.
.. and add desired the Power Shot. In this case we chose the Power Shot Smooth Concentrate for ultimate smoothness.
c) Chemical ServiceApply the colour as usual. Leave to develop according the instructions for use
Mix the 2 formulas together with a brush and share the experience with your client.
d) CleanseEmulsify and rinse thoroughly.Shampoo the hair with BC Color Freeze Sulfate Free Shampoo.
…and look and feel the hair from roots to ends and analyze its condition.
a) PrepareBrush the hair to relief from product build up and reduce any tangles
b) CleanseShampoo the hair with BC Moisture Kick Shampoo
M L
Gently towel dry the hair to remove excess moisture
e) Treat & BoostBring hair perfection to life with creating a customised treatment for your client: take 4 pumps of BC Color Freeze Treatment…
.. and add the desired Power Shot. In this case we have chosen the Power Shot Repair Concentrate in order to provide extra care to the stressed hair.
Mix the 2 formulas together with a brush and share the experience with your client.
Apply the freshly mixed treatment section by section to the mid-lengths and ends starting at the back and working with vertical section towards the front.
Gently comb each section to evenly distribute the product. Twist the ends of the hair and leave to process for 5-10 minutes
Emulsify and rinse thoroughly. Towel dry the hair to remove excess moisture
f) SealTo seal intense care effect spray the BC Power Sealer evenly to the hair. In order to add an extra shine boost spray BC Power Sealer to dry hair as well.
S
Before Final Result:Deeply nourished hair full of strength and shine.
Listen to your clients hair challenges and wishes and supplement it with your hands-on expertise.
Optional:Create a Customised Express Therapy and mix the BC Repair Rescue Conditioner with the desired Power Shot. Distribute evenly to mid-lengths and ends.
To complete the picture of the current needs analyse the scalp and the skin at the contours…
…and look and feel the hair from roots to ends and analyze its condition.
a) PrepareBrush the hair to relief from product build up and reduce any tangles.
b) CleanseShampoo the hair with BC Repair Rescue Shampoo
c) TreatSpray the BC Repair Rescue Express Shot evenly to mid-lengths and ends.
Work the product through the hair
Rinse immediately.
Gently towel dry the hair to remove excess moisture
LIST
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LIST
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LOO
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LOO
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LIV
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LIV
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EXPRESS POWER SHOT THERAPY
Final Result:Deeply restored hair with vibrant colour and brillant shine.
20 MIN 10 MIN 5 MIN
LIST
ENLO
OK
LIV
E
LISTEN LOOK
LIVELEARN
Identify your customer's needs to achieve
maximum satisfaction
Check your client's hair type to determine the right in-salon therapy
Experience hair perfection with indulgent care services
Recommend a simple home care regime to guarantee hair
perfection at home
Beautiful hair is the key driver for salon success360° SALON PROCESS TO GROW YOUR CARE BUSINESS.
ONLINE EDUCATION CONTACT: TEChNICAL CONTACT: 800-23 IGORA (43672) Like us @SchwarzkopfProfessionalUSA Share with us @SchwarzkopfUSAFollow us @SchwarzkopfUSA Repin us @SchwarzkopfPRO Watch us @SchwarzkopfPROVisit us @Schwarzkopf-ProfessionalUSA.comwww.schwarzkopf-professional.com IDH# 1932206
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A quick fix.EXTRA SHOT THERApy
An indulgent experience.EXTRA SHOT THERApy
A signature experience with a deluxe level of care.DEluXE
custoMiZe Boost
TAILOR-mADE SALON ThERAPY SERVICES
Bc eXtra shot repair concentrate
A care additive for extra smoothness
Care Level 5
A care additive for intense color shine & protection
Care Level 5 ph 3.0 - 4.0
A care additive for intense nourishment
Care Level 5 ph 3.0 - 4.0
Bc eXtra shot sMooth concentrate
Bc eXtra shot shine concentrate
Exclusive sealing & shine spray for all hair types
Care Level 3
Bc eXtra sealer
5 min 10 min 20 mIN1 cleanse Shampoo the hair with any BC BONACURE Shampoo.
cleanse Shampoo the hair with any BC BONACURE Shampoo.
2 2treat Mix any BC BONACURE Conditioner with the desired ExTRA ShOt CONCENTRATE and gently massage into hair for 2-3 minutes then rinse.
treat Mix any BC BONACURE Treatment with the desired ExTRA ShOT CONCENTRATE and gently massage into hair for 10 minutes then rinse.
treat Mix any BC BONACURE Treatment with the desired ExTRA ShOT CONCENTRATE and gently massage into hair for 5 minutes then rinse.
finish Apply BC ExTRA SEALER and/or finishing spray to lock in all the repairing benefits.
finish Apply BC ExTRA SEALER and/or finishing spray to lock in all the repairing benefits.
finish Apply BC ExTRA SEALER and/or finishing spray to lock in all the repairing benefits.
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Create a signature therapy service for your clients by mixing 1 tube of any of the 3 BC EXTRA SHOTS: with 4 pumps of any BC BONACuRE conditioner or treatment
CuSTOMIZED IN-SAlON SERVICES
cleanse Shampoo the hair with any BC Shampoo.
+ + +
EXpRESS INTENSIVE EXTRA SHOT THERApy
BC BONACURE PRESCRIPTION ThERAPY REGImENS
+ + + + + +
BO
OS
TS
EA
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FOR ALL hAIR TYPES
Bc oil potion
Rich and indulgent nourishing treatment for all hair types
Care Level 4 ph 3.0 - 4.0
Gold shiMMer treatMent
Instantly softening leave-in conditioner for all hair types
Care Level 2 ph 4.0 - 5.0
liquid oil spray conditioner
Nourishing cream conditioner for normal to thick hair
Care Level 3 ph 3.0 - 4.0
Gold shiMMer conditioner
Non-overburdening shampoo for touchable smoothness for all hair types
Care Level 2 ph 4.5 - 5.0
shaMpoo
Lightweight finishing oil that speeds up blow dry time suitable for fine hair types
Care Level 1
liGht finishinG treatMent
Rich finishing oil that speeds up blow dry time for thick and resistant hair types
Care Level 2
finishinG treatMent
voluMe aMplifier 5Light leave-in defining fluid that amplifies hair’s volume
Care Level 2 ph 3.5 - 4.5
divine polishFinishing gloss spray for opulent shine
Care Level 3
FOR DAmAGED hAIR FOR NORmAL TO DRY hAIRFOR COLOR-TREATED hAIR
Bc repair rescue Bc Moisture kickBc color freeZe
The most intensive care treatment in the BC BONACURE range for strongly damaged normal to thick hair
Care Level 5 ph 3.0 - 4.0
deep nourishinG treatMent
Intensive cream-serum for hair ends that seals and prevents splitting
Care Level 3 ph 3.0 - 4.0
sealed ends
Intensely restoring, creamy treatment for color treated hair
Care Level 4 ph 3.0 - 4.0
treatMentAnti-aging, strengthening treatment for dry, brittle or mature hair
Care Level 4 ph 3.0 - 4.0
treatMent
Anti-aging, lightweight 2-phase detangler and volumizer in one
Care Level 1 ph 4.0 - 5.0
rejuvenatinG spray
Intensive creamy conditioner for damaged hair
Care Level 3 ph 3.0 - 4.0
conditionerRich creamy conditioner for color treated hair
Care Level 3 ph 3.0 - 4.0
conditioner
Bc tiMe restore Bc sMooth perfectFOR UNmANAGEABLE hAIRFOR ANTI-AGING, mATURE
OR FRAGILE hAIR
Gentle shampoo for color treated hair, ideal for use in post-color service
Care Level 1 ph 4.5 - 5.0
Pigmented shampoo for cool color tones
Care Level 1 ph 5.0 - 5.5
sulfate-free shaMpoo
silver shaMpoo
Instantly hydrating, lightweight spray conditioner for normal to dry, brittle or curly hair
Care Level 3 ph 3.2
spray conditioner Taming conditioner
for unruly, coarse hair
Care Level 3 ph 3.0 - 4.0
conditioner
Intensively caring shampoo for extremely damaged normal to thick hair
Care Level 2.5 ph 4.5 - 5.0
deep nourishinG shaMpoo moisturizing shampoo
for normal to dry, brittle or curly hair
Care Level 1 ph 4.5 - 5.0
shaMpoo
moisturizing care & styling balm with added heat protection
Care Level 3 ph 4.0 - 5.0
Beauty BalM
Anti-aging rich conditioner for dry, brittle or mature hair
Care Level 3 ph 3.0 - 4.0
conditioner
shaMpooAnti-aging, gentle cleansing shampoo for dry, brittle or mature hair
Care Level 1 ph 4.5 - 5.0
Taming shampoo for unruly, coarse hair
Care Level 1.5 ph 4.5 - 5.0
shaMpoo
Smoothing cream with heat protection
Care Level 3ph 5.8 - 6.0
sMoothinG creaM
Bc fiBre force
Restructuring Treatment for extremely damaged and weak hair
Care Level 4 ph 3.0 - 4.0
treatMent
Instant leave-in conditioner for extremely damaged and weak hair
Care Level 3 ph 3.5 - 4.5
spray conditioner
Intensive cream conditioner for extremely damaged and weak hair
Care Level 3 ph 3.0 - 4.0
conditioner
Restructuring shampoo for extremely damaged and weak hair
Care Level 2.5 ph 4.5 - 5.0
shaMpoo
FOR RESTRUCTURING EXTREmELY DAmAGED hAIR
SPEEDS UP BLOw-DRY TImE
IDEAL FOR COLOR
CORRECTION
EmERGENCY CARE RANGE
Expert Reference Book
SOPHISTICATED MERCHANDISER THAT HIGHLIGHTS
NEW INNOVATIONS TO MAXIMIZE ALL POTENTIAL REVENUE STREAMS
SUPPORTING YOU EVERY STEP OF THE WAY
Client consultation support Product recommendation support
In-salon service supportRetailing & merchandising support
PREMIUM MERCHANDISER
NEW BC BONACURE
New BC BONACURE brings hair closer than ever to natural perfection
1.1. Patented Cell Perfector Technology with extraordinary results never before seen, to win new customers
6.6. Full support to enhance your expertise and maximize all potential revenue streams for your salon
2.2. Eye-catching packaging designed to capture attention and convey benefits for instant retail success
3.3. Innovative hero products that turn emerging trends into consistent retail success
4.4. Our breakthrough BC EXTRA SHOTS for tailored care experiences that boost service and retail revenues
5.5. New 360° approach to hair care that incorporates individual product solutions into the consultation, to guarantee hair perfection at home and drive follow-up retail sales
Together. A passion for hairShare with us @SchwarzkopfUSALike us @SchwarzkopfProfessionalUSA Share with us @SchwarzkopfUSA
Repin us @SchwarzkopfPRO
Follow us @SchwarzkopfUSA
Watch us @SchwarzkopfPROVisit us @Schwarzkopf-ProfessionalUSA.com
©Schwarzkopf Professional, a division of Henkel Consumer Goods Inc., Culver City, CA 90230 USA • Toll Free 1-800-707-9997 • Technical Hotline 1-800-234-4672 • IDH# 1932203