Bring the Fun into the Money Experience (RNPF 2013 Version)

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My prezo at the Russian National Payment Forum 2013 in Moscow

Transcript of Bring the Fun into the Money Experience (RNPF 2013 Version)

BRING THE

FUN INTO THE

MONEY EXPERIENCE

THE CALL

hey!

YOU KNOW IT BETTER THAN ME :(

THE DESIGNER’S POINT OF VIEW

DESIGN IS THE NEW BLACK

DESIGNindustrial thinking

interior

landscape

fashion

food

EXPERIENCE DESIGN

MONEY EXPERIENCE

MONEY IS A LENS

COGNITIVE STRESS

USER JOURNEY

PAYMENT IS JUST A MOMENT

MO

NEY

EXP

ERIE

NCE

SIMPLE IS NO LONGER ENOUGH

TIME FOR SOME FUN

FUNdelight please

engage enjoy

26/06 Maestro card payment - trans. #45638928 - Toys ‘R Us € 250,00

WE ARE VISUAL

€ 250,00Toys ‘R Us

Maestro Debit CardTrans. #45638928

26/06

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Add note +

24/06 28/06

€ 250,00Toys ‘R Us

Maestro Debit CardTrans. #45638928

26/06

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24/06 28/06

Isabella’s Birthday!

Lego Castle n. 76432

€ 250,00Toys ‘R Us

Mestro Debit CardTrans. #45638928

26/06

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Bianca’s Birthday!

< Internet of thingsLego Castle n. 76432

< Mobile Apps

< Open Minded Platform

< Common Banking Info

STOP INNOVATING, START AGGREGATING

HOW TO BRING THE FUN

USE YOUR (15) SENSES

thx to Annette Franz | CX Journey™

#1 SENSE OF HUMOR

#2 SENSE OF EASE

#3 SENSE OF TIMING

#4 SENSE OF BALANCE

#5 SENSE OF DIRECTION

#6 SENSE OF RESPONSIBILITY

#7 SENSE OF RIGHT & WRONG

#8 SENSE OF URGENCY

#9 SENSE OF PURPOSE

#10 SENSE OF PLACE

#11 SENSE OF COMMUNITY

#12 SENSE OF WONDER

#13 SENSE OF HAPPINESS

#14 SIXTH SENSE

#15 COMMON SENSE

@Cecce67

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CESARE BOTTINI

STAY IN TOUCH!

+39 329 495 77 09cesare@sketchin.ch

www.sketchin.ch

+41 91 600 26 60Lugano, Swisse

спасибо