Patron Driven Acquisition and STM ContentALA Midwinter 2011

Matt BarnesVice President Academic Sales

mbarnes@ebrary.com

Brief Background

• ebrary provides preview access to ebook titles of a library’s choice.

• Purchases are triggered based on usage. • Pilot version: Sept. 2009 to Sept. 2010• Product version: Launched October 15th

Generic PDA Process

Non-owned titles selected

Non-owned titles selected

Free MARC records Provided

Free MARC records Provided

Titles enabled on Library ‘channel’Titles enabled on Library ‘channel’

Patrons ‘trigger’ some titles

Patrons ‘trigger’ some titles

Library is invoiced for triggered titlesLibrary is invoiced for triggered titles

Discussion Question 1

What has been the scale of PDA in the sciences in

research libraries?

STM Sales Overall – FY10

PDA Title Selection vs Purchases

STM accounted for 30% of what selectors added to their PDA pilot program

STM accounted for 26% of what Patrons ‘triggered’ during ebrary’s PDA pilot

PDA Title Selection vs Purchase

STM accounted for 31% of what selectors added to their product PDA program

STM accounted for 20% of what Patrons have ‘triggered’ thus far with ebrary’s product PDA

Discussion Question 2

Has PDA affected sales of books in the sciences?

PDA as a % of Sales

• Pilot PDA was purposely limited• Product PDA only available since Oct 15th

However…

• PDA equaled 8 percent of FY10 perpetual title revenue

ebrary customer survey Jan 2010

Content Selection• 80% view PDA as fitting in the CD strategy. Few believe

it will replace selectors• 50% (75% ARL) want PDA integrated with book vendor• Most libraries plan to start with 10 to 20 percent of their

budget

PDA Popularity Contest

BISAC% of PDA Purchases

BUSINESS & ECONOMICS 13.14%

PSYCHOLOGY 8.86%

SOCIAL SCIENCE 8.76%

POLITICAL SCIENCE 7.43%

SCIENCE 7.28%

MEDICAL 5.98%

COMPUTERS 5.03%

HISTORY 4.83%

EDUCATION 4.63%

RELIGION 4.08%

TECHNOLOGY 3.96%

LANGUAGE ARTS & DISCIPLINES 3.75%

LITERARY CRITICISM 3.72%

PHILOSOPHY 3.05%

MATHEMATICS 2.75%

Discussion Question 3

Have libraries been selecting one format

(print/electronic) over another? Or a combination

of both?

Ebook Adoption

Survey: Over 50% of patrons often or very often prefer ebooks to print books

Discussion Question 4

Will PDA influence scholarly publishing in the sciences in

the future?

Ebrary customer survey Jan 2010

Key Drivers• 70% (80% ARL): Putting more content in front of patrons• 30% (20% ARL): Cost savings• 30% (43% ARL): Saving selector time

Questions

Publishers:Leslie LeesVice President Content Developmentleslie@ebrary.com

Libraries:Matt BarnesVice President Academic Salesmbarnes@ebrary.com