Breaking Out Of The Page
Adriaan Bloem,
Senior Manager Online
MBC Group
Also at Magnolia Conference
• Tamer El Nasser, Operations Manager Jordan
• Tariq Shadid, Technical Team Lead
• Salah Safi, Technical Team Lead
Introduction: MBC Group
• Based in Dubai
• Largest broadcaster in the Middle East; ~160 million viewers, ~50% market share
• Twelve television channels (FTA via Satellite), two radio stations
Al Arabiya is separate in Group
Locations
Amman, JordanOperations
Dubai, UAEHQ
Cairo, EgyptEditorial
The Netherlands
SEA LEVEL
Beware of the Camels
Sudden Camel Attack
Trees and Leaves
Pages in a Site
Can’t See The Forest For The Trees
Content in a Tree?
Content in a Tree?
Mobile
The “Second Screen” is really the First Screen
CMS Managing Leaves
Trees in the Desert
Flow
Content in Streams in an Ecosystem
Content Ripples in the Pond
GOOGLE
FACEBOOK
MOBILE
WEBTWITTER
CMS is the Source
Channeling through Feeds
Feeding the Ecosystems
Questions?
adriaan.bloem@mbc.net
@adriaanbloem