BrandZ™ Top 50 Most Valuable Indian Brands 2015

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Transcript of BrandZ™ Top 50 Most Valuable Indian Brands 2015

Brand CategoryBrand Value

2015 $MBrand Value

2014 $MBrand Value %

change 2015 vs. 2014

Rank change

Brand Contribution

26 Personal Care 1,070 742 44% 2 3

27 Surf Excel Home Care 1,041 778 34% -2 5

28 Brooke Bond Soft Drinks 904 641 41% 1 4

29 Food and Dairy 816 754 8% -2 2

30 Food and Dairy 770 1,127 -32% -12 4

31 Personal Care 759 511 49% 4 3

32 Banks 712 570 25% -2 3

33 Personal Care 704 520 35% 1 3

34 Personal Care 654 491 33% 2 3

35 Paints 648 451 44% 2 5

36 Banks 645 NEW ENTRY 2

37 MRF Tires 630 NEW ENTRY 4

38 Food and Dairy 598 450 33% 0 4

39 Banks 532 416 28% 0 3

40 Insurance 531 367 45% 2 2

41 Automobiles 520 569 -8% -10 1

42 Insurance 518 372 39% -1 2

43 Bagpiper Alcohol 517 552 -6% -11 2

44 Personal Care 502 297 69% 2 5

45 Hindustan Petroleum Motor Fuels 489 539 -9% -12 3

46 Banks 469 273 72% 1 2

47 Food and Dairy 468 328 43% -4 3

48 Rin Home Care 418 302 38% -4 4

49 Bharat Petroleum Motor Fuels 409 393 4% -9 2

50 Automobiles 403 NEW ENTRY 1

*The Brand Value of Indian Oil, HP and Bharat Petroleum includes only their retail businessSource: Millward Brown (including data from BrandZ™ and Bloomberg)

Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest

Brand CategoryBrand Value

2015 $MBrand Value

2014 $MBrand Value %

change 2015 vs. 2014

Rank change

Brand Contribution

1 Banks 12,577 9,425 33% 0 3

2 Telecom Providers 11,039 8,217 34% 0 2

3 Banks 9,374 6,828 37% 0 4

4 Banks 5,122 3,536 45% 0 3

5 Paints 3,867 2,812 38% 1 4

6 Automobiles 3,345 3,034 10% -1 3

7 Automobiles 2,907 2,164 34% 0 2

8 Banks 2,494 NEW ENTRY 2

9 Banks 2,394 1,721 39% 0 1

10 Automobiles 2,318 1,510 54% 1 2

11 Telecom Providers 1,981 1,882 5% -3 1

12 Lubricants 1,773 1,264 40% 3 5

13 Banks 1,542 1,059 46% 6 3

14 McDowell’s Alcohol 1,516 1,395 9% -1 4

15 Food and Dairy 1,498 1,228 22% 1 2

16 Indian Oil Motor Fuels 1,436 1,498 -4% -4 3

17 Kingfisher Alcohol 1,374 1,345 2% -3 3

18 Automobiles 1,304 1,196 9% -1 2

19 Active Wheel Home Care 1,301 982 32% 2 3

20 Food and Dairy 1,263 879 44% 4 3

21 Jewelry 1,240 880 41% 2 3

22 Banks 1,230 764 61% 4 2

23 Telecom Providers 1,224 1,636 -25% -13 1

24 Food and Dairy 1,217 1,018 20% -4 4

25 Personal Care 1,177 907 30% -3 1

BrandZ™ Top 50 Most Valuable Indian Brands 2015

TOP 50 MOST VALUABLE INDIAN BRANDS 2015