Post on 23-Jun-2015
description
THE NEW PERFUME
M A Y B E L L I N E N E W Y O R K
Olga GolabPaola CorradettiRaphael Orsini Rosenberg
SCENTSTORMERS
MAYBELLINE IDENTITY
ACCESSIBLE
INNOVATION NEW YORK
• Easy to find• Easy to use
• Multi-ethnic• Fashion
• Magic• Colors URBAN
Belgium
U can do it yourself
TRENDY
BRAND VALUE
REINFORCECURRENT
PRODUCT VALUE
REINFORCECURRENT
COMPETITOR ANALYSISCLASSY
AFFORDABLE
CO
NS
ER
VATIV
E INN
OVATIV
E
MARKET ANALYSIS
Strenghts Weaknesses
Opportunities Threats
Demand for INDIVIDUAL scents
Demand for HIGH FREQUENCY of usage
CELEBRITY Perfumes
Association with MAKE UP High BRAND AWARENESSLow Quality Perfume
CONSUMER INSIGHTS
TARGET GROUP
CONSUMER INSIGHTS
SURVEY
11%78%
25%16%
NEW PRODUC
T
CHOOSE YOUR FRAGRANCE
VANILLA CREAM
FRESH WATER
CITRUS SMOOTH
Y
STRAWBERRY PIE
GREEN TEA
MAGIC CASE
NOW … SHAKE IT!
Shake it!
DISTRIBUTION
PRICE
CASE
€ 10
FRAGRANCES
€ 7 Each (EDT)
PROMOTION
PRESS TELEVISION
PROMOTION
BTL 2Y PLAN
SPECIAL EDITION
EVENTS
WEBSITE
CONCLUSION
U can do it yourself
URBANINNOVATION
QUESTIONS
Thank you for
your attention